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2011 SPONSORSBuzzness MobileSalon professionnel du marketing mobile,du paiement mobile et des solutions mobiles
Media Partners 2011Corporate Partners 2011
Trade fair for mobile marketing, mobile commerce and mobile payment
Whether you’re a mobile operator or solution provider,
content editor, mobile ad agency or marketing agency,
please visit salon-buzzness-mobile.com to check out
our commercial solutions.
13 and 14 March
2012 Espace Cardin
P A R I S 8 e
Whether you’re a mobile operator or solution provider, content editor, m-marketing agency, mobile ad agency, apps developer, m-payment specialist,… are your main concerns to: generate leads and cater increasingly closely to advertisers’ current needs? By taking part in the Buzzness Mobile trade fair, you will be able to expand your network and build your reputation on the mobile market.
Reasons for taking part
What is Buzzness Mobile?Buzzness Mobile, now in its 3rd edition, is the key trade fair reference for mobile professionals.Its aim is to firstly encourage meetings between advertisers and brands wishing to build an innovative and powerful mobile presence, and secondly nurture contacts between m-marketing, m-payment and m-commerce players.The Buzzness Mobile trade fair format is structured around this aim: more than 70 exhibitors advertise their services, or solutions, conferences are held to introduce advertisers, marketing agencies and ad agencies, workshops are organised to allow mobile solution providers to introduce themselves and talk in depth about their specific advantages and, brand new for this year, a TV studio has been arranged, where a guest speaker is given the chance to broadcast a 5-minute presentation to a larger audience beyond the Espace Cardin…
“Building, co-ordinating and developing an ecosystem requires time. But there are some events that allow you to acquire greater efficiency, which act as ‘catalysts’ in making contacts. The Buzzness Mobile trade fair is one such event. During the 2-day event, we made a lot of contacts. Most key players in the mobile apps market were there and we were able to discuss concrete facts on many subjects.” Julien Amouroux, Developer Marketing Manager, NOKIA
“We were exhibitors in the first edition, and having taken part in around 10 fairs in the year, we found this to be the most productive for our business. We were unsure as to the format and venue of Buzzness Mobile, but it turned out to be exactly what our target was expecting: a trade fair with its finger on the pulse, where all exhibitors get the chance to promote their concepts rather than the aesthetics of their stands. The caliber of visitor was reflected in our sales, and made up of decision-makers whom we had not encountered in other trade fairs. In a nutshell, the first 2 editions were beyond expectations, we hope the next editions will generate as much, if not more buzzness…”Mehdi Bouzou, President, MOBIFID
“It was our first experience of taking part in a trade fair and we chose Buzzness Mobile as it corresponded to the core of our activity. We are very pleased with the results, as the fair allowed us to follow a lot of leads and secure some serious business deals. The professionalism of the organisers and the success of the trade fair have totally convinced us to take part again.”Gonzague de la Tournelle, President, MBRAND3
“We took part in the first two editions of Buzzness Mobile, and each time the results were positive. As specialists in mobile marketing, we are very pleased with the customers we encountered and the opportunities that arose at both editions of the fair. Thank you again to the organizers for their availability and responsiveness. We will definitely be taking part next March.”Mathieu Rostamkolaei, Sales Director, SURIKATE
MeeT conTacTs
DialoguecapTure cusToMers
T e s t i m o n i a l s
‘
inTroDuce yourself
anTicipaTe use
2
70 eXHiBiTors
Highlights
Program
New
1,000 m2 of exhibition space
Become an exhibitor for 2 days and meet your future customers, partners, prospects, journalists and generate new contacts. In 2011, more than 3,500 visitors turned up for the event, including advertisers, ad agencies, communication agencies, editors, m-business professionals, etc.
conferences
On the theme of current mobile issues, two views are compared and contrasted: that of brands and advertisers and that of the mobile ecosystem. Believe you us, the Buzzness Mobile trade fair is like no other: it provides practical, image-rich content, illustrated by numerous examples and offers food for thought rather than doing your thinking for you.
Workshops
Your speakers will be able to clarify and decipher topical issues and the operational challenges facing mobile users, discover new mobile solutions, and aid an understanding of the new services…
TV studio
You now get the chance to make a 5-minute presentation in a spot filmed live during the trade fair. The interview is prepared upstream and based on a questions/answers format co-ordinated by a journalist. The video will be streamed live on the trade fair site and later on will be hosted on the fair’s social networks to optimize visibility. It will also serve as a long-term communication tool, in that you will be able to embed the permalink to the video into your own site, or social networks, or send it to your customers, partners or prospects.
personalised business meetings
30-minute one-to-one sessions to answer visitors’ questions. Visitors are required to pre-register and supply preliminary details, before coming to discuss their needs, or present their partnership offer, which then helps you convert your presence into business.
S p e c i a l o p e r a t i o n s
3
cycle of Training sessions
30 conferences anD WorKsHops20 TV BroaDcasTsoVer 500 Business MeeTings
Media strategy
Communication plan
A whole raft of communication activities have been devised to promote the trade fair and your participation in it and to ensure you receive maximum visibility.* *The tools described are those used in the 2011 edition, similar tools will be devised for the new edition.
Website
Exclusively dedicated to trade fair: www.salon-buzzness-mobile.com
11 media partners
radio commercials
press relations
e-mailing campaigns
press ads
Web coverage
Across all sponsors’ and partners’ platforms leading up to the event. Information also relayed on their websites
Dispatch of invitations and cards
social networks
Pages dedicated to the fair and its Community Manager
+ 5,000 friends On the social networks
(Facebook, Linkedin,Viadeo, Twitter) in France
and around the world
1,193 connections on Linkedin including over
50% in the Information technology and services,
Internet, marketing, advertising and
telecommunications sectors
1,860 contacts on Viadeo and
over 9,000 recent visits to profile1,797 followers
On Twitter and 428 tweetsSince February 2010
Press relations, press kit, press space and journalists’
reception at trade fair
Appearing in media titles of partners and the
specialist trade press: La Tribune, Stratégies,
Marketing Magazine, Le Nouvel Economiste….
2 waves of radio ads on BFM
More than 50,000 sent out to sponsors, partners and exhibitors
More than 150,000 regular newsletters sent out to targeted qualifi ed leads
The
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4
1 Keynote speech
6Sponsors
11Workshops
15Conferences
15Media partners
15Corporate partners
50Exhibitors
6767 Applications for the Mobile Awards competition.The jury attributed 8 Gold Awards, 6 Silver, 6 Bronze and 1 Young Hope Prize.
69 Speakers
3 571 Visitors
Visitors 2011
60% pre-registered and 6% foreign visitors
2011 key statistics
Key statistics
Business activities (in %)
5
61 131
14
32
1
15
14
3 2Local governments/AuthoritiesFood processingAudit/ConsultingAutomotive/Transport/LogisticsBank/Insurance/FinanceBeauty/FashionDistributionElectronics/Computing/ITTraining/EducationIndustryEngineering/Construction/Civil engineering/PropertyMarketing/Advertising/CommunicationPress/Publishing/Audiovisual/InternetHealthTelecommunicationsTourism/Leisure/CateringOther
13
111
2011 key statistics
Purchasing
Communication/Public relations
Design/Manufacture
Sales development
General management
Marketing
Multimedia/Digital
Production/Logistics
HR/Accounting/Management/Administration
Advertising
Other
361
20
21
31
25
12
71
1 à 10 11 à 5551 à 250 251 à 500
501 à 1000
0
5
10
15
20
25
30
35
Visitors 2011 (suite)
Departments/Services (in %)
Payroll size (in %)
Assistant
Project/product/production manager
Company director/Manager
Salesperson
Consultant
Developer/Computer technician/Graphic designer
Director
Manager
Other
15
3
24
138
2
14
16
5
Functions (in %)
6
See who put their faith in us?
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Contact us
8
sas BuZZness MoBileBuzzness Mobile30, rue Fortuny - 75017 Paris01 42 89 65 [email protected]
general commissioner
Bruno fuchs General commissioner
charlotte de fouchierProject manager [email protected]
Tiphaine DoussotSpecial operations manager (TV studio, Business meetings, Training sessions)[email protected]
sales development
alexandra TothPartnership and sponsoring manager [email protected]
sandrine JeanSales manager [email protected]
editorial
françois JullienEditorial [email protected]
Media and pr
isabelle sordier Media strategy [email protected]
alexandra TothPress relations [email protected]
Jean-paul ouryOnline public relations [email protected]
Marie DevillezCommunity [email protected]
De
Visu
