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Power to the consumer
USER-GENERATED CONTENT
WORD OF MOUTH
NETWORKS
ONLINE ADVISORY BOARDS
6/30/2016 @BUZZStore/ Agency credentials 2
with people
59% are following their
favorite brands/retailers on social media
channels 6/30/2016 @BUZZStore/ Agency credentials 4
New “species” of shoppers:
Internet & social networks impact
PwC research 15 countries/15.000 respondents, 2013
55% believe Internet
offers are better than traditional
retail
59% discovered at least one new
brand via social
networks
21% (9% in 2012) have visited social network pages of their favorite brands after receiving promotional e-mail /
sms.
55% mentioned social media while talking about their
relationship with a certain brand
48% bought products using
social networks, compared to only
10% in 2012
41% are purchasing from tablet
(28% in 2012), 43% via
smartphone (30% in 2012)
6/30/2016 @BUZZStore/ Agency credentials 5
Word of Mouth
still most trusted
resource says
Nielsen
research!
Who are we?
Romanian agency, with in-depth knowledge
of the local market, active since 2013 in the
field of participatory marketing services.
A experienced & innovative team with more
than 35 years cumulated experience in
marketing & customer experience.
Our team has expertise in: Design & DTP
Web development
Social media
Community management
Logistics
Print production
6/30/2016 @BUZZStore/ Agency credentials 6
Adelina Pasat (39), owner and
Managing Director, over 20 years of marketing& communication experience in media, telecom,
FMCG & retail companies.
What we do?
We transform natural word of mouth into a
targeted and measurable media channel.
We are fueling conversations that
generate awareness and shape brand
perception.
We connect great brands with curious and
active consumers through a powerful
online technical platform with 35.000+
growing network of opinion leaders
(volunteers) called BUZZers.
6/30/2016 @BUZZStore/ Agency credentials 7
Who are the BUZZers?
Curious consumers, well connected off-
line and active on-line, key opinion
leaders in their micro-communities,
eager to experience and promote
great products and services.
They are subscribing voluntarily to our
platform and are not being paid for
their activity.
The BUZZers conversations are being
actively monitored, guided and
stimulated by us.
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Campaign mechanics
6/30/2016 @BUZZStore/ Agency proposal 9
Campaign development based on brief/ campaign page
set-up
BUZZers selection based on demographic
requests
Send invites to subscribe to the
campaign
Pre-campaign questionnaire
fill-in
Selection of participants
based on agreed relevance filters
Confirmation of participation in the campaign
BUZZ Kit production &
expedition
Monitoring & stimulating
BUZZers reactions
Post-campaign questionnaire fill-in
(customer satisfaction survey)
Ex-post analysis + optional in-
depth research results
Results presentation
(ex-post)
6/30/2016 @BUZZStore/ Agency proposal 10
What do we measure?
Reach How many people were exposed to the campaign message Online/ Offline.
Insights BUZZers and their friends impressions on the tested products/ services.
Net Promoter Score The propensity of participants to recommend the tested products/ services.
How do we measure?
6/30/2016 @BUZZStore/ Agency credentials 11
How do we measure?
But we corroborate it with other qualitative insights.
Important as companies can claim it on advertising materials
such as “92% of mothers recommend product X” (based on
BUZZStore research).
•Promo concept
•Campaign page set-up & maintenance
•Campaigns pre and post questionnaires design
•BUZZers selection process
Promotion concept
•BUZZ guide development & production
•Products, samples, coupons logistics (from client’s warehouse to BUZZers’ hands)
BUZZers Kit
•Continous activation of online & offline conversations.
•Questionnaires analysis – qualitative and quantitative outcome.
•Campaign report.
Monitor & Evaluate
6/30/2016 @BUZZStore/ Agency credentials 12
What do we offer? Basic package includes:
•Special campaigns designed for bloggers
•U&A analysis
•Customer satisfaction survey
•CATI interviews
•Video testimonials
•Printed items of the BUZZ kit
•BUZZers Kit materials creative
•Campaign microsite design
BUZZ Creative
BUZZ Producti
on
BUZZ Blog
BUZZ Research
6/30/2016 @BUZZStore/ Agency credentials 13
Additional services/ with 3rd parties
• Campaign concept (new or based on ATL comm) and support for development of layouts by clients’ agency
• Campaign Web page design & implementation
• Recruitment & finalizing questionnaires design and implementation
• BUZZ Kit management & logistics
• Reporting
Campaign management
• BUZZers selection from our own database, based on demographics
• BUZZers conversion in the campaign participants based on agreed relevance filters
• Activation/ monitoring/ motivation of the BUZZers during the campaign
BUZZers management
• Boxes for the Kit
• BUZZ guide leaflet
• Marketing giveaways, activation gifts
• brochures, vouchers (if not delivered by client)
Production
• Transport via courier
Logistics
• Analysis of the 2 online questionnaires and executive report
Research
Pricing methodology
6/30/2016 @BUZZStore/ Agency credentials 14
Deliverables of a BUZZStore campaign
PRODUCT REVIEWS
Authentic impressions
of the actual users of the products, based on
their testing experiences.
ADVOCACY:
* Loyal consumers beyond the campaign time-frame.
* Credible WOM through
brand advocates,
on and offline.
VALUABLE INSIGHTS:
Buzzers contribution can be used as feed for
own media(photo,
videos, comments)
MARKETING CLAIMS:
NPS
“ X% of consumers
recommend product Y”
“ x out of 10 recommend product Y”
MARKET DATA: Two
researches included in the cost, up
to 20 questions/ research, multiple
possibilities
SALES ARGUMENTS:
Use results for sales
presentations to clients or
own sales force as motivation/
influential.
6/30/2016 17 @BUZZStore/ Agency credentials
Contact us at:
Adelina Pasat
Managing Partner
tel: + 40 765 23 29 28
www.buzzstore.ro
Facebook/BUZZStoreRomania