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BuzzSumo Backlinks Overview Webinar

Date post: 12-Jan-2017
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Using Backlink Data www.buzzsumo.com
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Page 1: BuzzSumo Backlinks Overview Webinar

Using Backlink Data

www.buzzsumo.com

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Steve Rayson@steverayson

[email protected]

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BuzzSumo Link Data

Sources: Content Marketing Institute, CMO council, Content 2012

Partnership with Majestic

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Shares are not enough

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Shares & Links

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Links remain an important ranking factor

Sources: Content Marketing Institute, CMO council, Content 2012

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Getting Links Is Hard

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Find the Content that gets Shares and Links

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Content That Gets Links

• Authoritative content that answers popular questions, such as ‘what is ..?’

• Strong opinion posts and political posts• Content that provides original research and

insights• Content that leverages a trending topic but that

also provides practical insights

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Trending Content

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Find the content that gets links

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Backlink Outreach

The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.

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BuzzSumo Alerts

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BuzzSumo Alerts

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Thank you.

BuzzSumo.com@steverayson

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Shares and Links

Sources: Content Marketing Institute, CMO council, Content 2012

Why People Share Content

Why People Link To Content

To share entertaining contentTo nourish relationshipsTo get the word out about causes they care forTo share helpful and valuable contentTo be part of a tribe and define themselves

As reference to support an articleTo share authoritative content including research and facts To share valuable content such as guidesTo share evergreen content that is less likely to change


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