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BVA YEARBOOK 2015 British Video Association
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Page 1: BVA Yearbook 2015 - BASEbaseorg.uk/wp-content/uploads/2016/04/BVA-Yearbook-2015-eBook.pdf · THE BVA YEARBOOK 2015 BVA YEARBOOK ... X-Men chat over the shelves with in HMV, it is

PR I C E : £ 59 9

i Pa d a n d P D F c o p i e s a v a i l a b l ef o r £ 9 9 9 f r om www. b v a . o r g . u k

THE B

VA Y

EARBOOK 2

015

B VA Y E A R B O O K

2 0 1 5

British Video Association

BVA YB15Full Cover 19/05/2015 14:10 Page 1

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1

FEATURES

Chairman’s introduction 3

CEO’s foreword 4

Market overview 6

OWNERSHIP

Video ownership 10

Consumer behaviour 11

Digital retail 13

DVDs 14

Blu-ray 15

Seasonality 16

Title of the year 18

New release 20

Catalogue 21

Film 22

Children’s 24

TV 26

Music 27

Sport and fitness 29

Special interest 30

RENTAL

Rental overview 32

Rental consumer behaviour 33

Rental market share 34

HARDWARE

Devices and screens 36

Directory 38

Contents

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© 2015 Warner Bros. Entertainment Inc. All Rights Reserved.

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F E A T U R E

When I stepped into the exciting leadershiprole of BVA Chairman last year it was evidentthat the home entertainment arena is in oneof the greatest periods of evolution it has everseen.

As the mix between ownership and rental shifts,the gap between physical and digital narrows andcustomer demand for greater flexibility andversatility reach an all-time high, our categoryisn’t just embracing change, we’re pioneering it.

We are an industry worth over £2bn. That’s £6mthrough the checkouts, in store and online, everyday. Last year, more than 143 million DVDs andBlu-rays were sold and more than 24 millionpeople bought one of our products to own. Theseare incredible statistics.

As a sector we reinvent and refresh ourselvesevery single week with titles that thrill andengage all ages. We operate in such a vibrantand dynamic marketplace that securing alandscape where all formats can successfully and

strongly co-exist will be one of the BVA’s keygoals this year. As a trade body, we’re adaptingand changing to ensure we collectively lead theindustry and maintain our resilience in the longterm. It’s more important than ever that wecollaborate amongst ourselves and work closelywith retail partners to ensure we can empowereach other and create prominence both in andout of the entertainment aisles.

Ultimately, the vitality of our business remainsexceptionally strong because people love video.We must never lose sight of the emotionalconnection people have with our products, thoseconnections last a lifetime because they are sodeep – no wonder people go out of their way toseek out and own our content. From the frazzledmum I trolley-bumped in Tesco buying Frozen forher daughter to the film student I shared anX-Men chat over the shelves with in HMV, it is aprivilege and an inspiration to be a part of suchan exciting sector.

Chairman’sintroduction

by Robert Price

Chairman,

British Video Association

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Since its first publication in 1994the BVA Yearbook has provided thedefinitive analysis of the videocategory. In the last 12 monthsthat category has evolvedsignificantly, creating some toughnew challenges for our membersand partners to contend with.

However, the changing landscape has alsobrought with it new possibilities. What were justthe tentative shoots of new services 12 monthsago are today flourishing within a much morevibrant and varied video ecosystem than wemight ever have imagined. Last year’s contentplatforms have become this year’s contentproducers. Opportunity is all around.

From distribution to retail, the catalyst behind allof this change remains consistent: our industry’scollective commitment to putting our customersfirst. As technological advances offer newviewing opportunities for consumers, their habitschange – and we continue to diversify our offer

accordingly. The result is unparalleled choice andvalue for video consumers today.

This latest Yearbook reveals the extent to whichconsumers are valuing the variety on offer. Oneweek they will buy a TV box-set; the next rent amovie on demand, while also subscribing to astreaming service. They are flexing our offer tomeet their changing needs.

The concept of ownership remains central topurchase decisions, with buy-to-own accountingfor two thirds of consumer spending – yet therehas also been a proliferation in video-on-demandand digital formats now represent a 37% marketshare.

Similarly, we see variety in the type of contentour customers are choosing. The very latestblockbusters will always be popular – but morethan half of disc sales pertain to profitableCatalogue product, often bought on impulse,revealing the value and importance of engagingpoint of sale.

This year we have refreshed the format of theYearbook to provide the clearest picture possibleof this diverse, and changing, category. It will be

Opportunity is all around

C E O ’ s F O R E w O R d

by Liz Bales

CEO,

British Video Association

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supplemented across the year with categoryhighlights and forecasts providing our memberswith multiple data points and more regularmarket analysis.

Within this evolving video landscape, the BVAstands steadfast by the same high standards ofservice we always have; constantly challengingourselves to adapt and improve that service tohelp our members keep pace with newopportunities. Across 2015 our focus will be:

· Industry intelligence: We are deliveringvaluable industry intelligence thatbenefits members’ businesses andunderpins our sector’s reputation,constantly questioning what the ‘best’data looks like and helping our suppliersto enhance their insights accordingly.

· Communications and marketing: We willpromote and champion our category, bothto retailers and their customers, adaptingour approaches as the categorydiversifies to ensure our activities feelfresh and remain relevant.

· Education: We will help consumersunderstand how to maximise the value ofour content; help UK and EU policymakersand stakeholders to understand thedrivers and economics of our categoryand ensure our members stay informed ofever-evolving issues.

Underpinning all of this the BVA remainscommitted to sharing knowledge across thecategory. It’s a commitment that will becomeever more important as our membership andpartner network continues to grow and diversifyin line with the shifting landscape.

By bringing together representatives fromtraditional video formats with the voices of new,digital business models and combining provenexperience with new thinking, the BVA willcontinue to facilitate productive and cost-effective collaboration across every corner of thevideo category.

C E O ’ s F O R E w O R d

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M A R K E T O V E R V I E w

Video worth over £6 million per day to UK retailers

†Includes both Video-on-Demand and subscription services such asNetflix and Amazon Prime.

The UK’s video sector is worth in excess of £2.2billion to the UK economy which equates to morethan £6 million per day, every day, going throughretail checkouts, both in-store and online. That’smore than double the consumer spend on musicor going to the cinema and even take-home pizza!

To have and to hold

To have: Consumers like to own a copy ratherthan rent. Video purchases account for the lion’sshare of the market with consumers spendingtwice as much on buying videos to own than onrental charges and subscription fees combined.

To hold: Consumers like to hold a physical copyof their video with two thirds of spend on DVDsand Blu-ray Discs, and one third on digital formsof content.

More than half of all consumer spend is onbuying discs to own and to keep.

To own To rent Total

On disc 58% 5% 63%

On digital 7% 30%† 37%

Total 65% 35% 100%

“They (DVDs) are goodvalue because we sharethem around, my son willborrow some or we’llborrow from him.”

“Every month we’ll buysomething new.”

“My husband worksaway during the week sowhen I go to bed I watchfilms I love, like Prideand Prejudice, over andover (on DVD).”

24m people bought a video to ownin 2014 – the same as in 2013.

Average spend pershopper on video discsis £51.03 per year.

Average spend per shopperon Video-on-demand rentalsis £19.84 per year.

2424mm 24m

£51£51.03.03£51.03 £19.84

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M A R K E T O V E R V I E w

The best of both worlds

Disc with a digital copy

Sales of Blu-ray Discs that included a digitalUltraViolet (UV) copy rose 11% in 2014 driven byan increase in the total number of titles releasedwith a UV copy and studios mainly including theUV copy with Blu-ray Discs and being moreselective as to which DVDs included UV.

By the end of 2014, 1.5m shoppers had opened aUV account in UK & RoI, up 35%, enabling themto watch their UV films and TV shows anytime,anyplace, anywhere across their favouritedevices. Sainsbury’s, blinkbox movies andCinema Now joined Flixster, Kaleidescape andSony Pictures in providing UV services and withmore than 180 million connected devices in theUK the popularity of UV is forecast to growsignificantly through 2015 and 2016.

“I get these in a bundle – it’s3D, Blu-ray, DVD and digitalcopy.”

“If it (the bundle) is the sameprice as the digital copy, thenI’ll get the bundle…it’s justgood value…”

Some of the biggest names in entertainment have cometogether to offer movies and TV shows with UltraViolet.

The Lego Movie wasthe top selling UV-enabled disc in 2014. Itwas made available onDVD and Blu-ray Disc.

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M A R K E T O V E R V I E w

The gift that keeps on giving

Video is the gift that just keeps on giving. Yearafter year a consistent one in five Blu-ray Discsare bought as a present and for DVDs thisincreases to one in three, showing the continuedvalue that givers and receivers place on videosas a gift. The wide range of choice is a key factorwith over 78,000 different titles selling at leastone copy during 2014 whilst value for money isclearly another motivator.

Digital with a disc copy

Sky TV’s Buy and Keep service was a welcomeinnovation during 2014 with the service offeringfilms straight to the HD+ box and the DVD sentdirect to the customer’s home.

In 2014, nine video distributors pooled theirresources behind a campaign called ‘Bring YourChristmas Stocking To Life With Blu-rays andDVDs’. The campaign, developed by UniversalPictures, showcased 65 different video titles onTV, press, outdoor and online over four weeks,with ten leading retailers participating with shelfspace and point-of-purchase material.

Planned purchase

Whilst 55% of Blu-ray sales are plannedpurchases, these sales account for 63% of Blu-ray spend, showing the premium payable formust-own content. Similarly, 44% of DVD salesare planned, accounting for 54% of DVD spend.Half of all sales of new titles are made within thefirst week after release, highlighting theimportance of both awareness and theavailability of stock to the success of a title andits profitability.

“The ability to download and thenreceive DVDs in the post is agreat idea.”

“I was doing another task on myiPad when I realised I'd muchrather watch an episode or two ofCome Fly With Me, anothercomedy. These were digitallybought and downloaded a coupleof years ago.”

“I saw acardboard cut-out ofMrs Brown in Asda topromote theMrs BrownDVD.”

All consumer comments are from a survey carried out by The Nursery Research & Planning.

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M A R K E T O V E R V I E w

DiscRental£106m

£751m

14%

35%

51%

tVoD£264m

sVoD£381m

Total video market£2.18bn

To own To rent

DVD and Blu-ray Discs£1,264m

88%

12%

Digital£168m

34%66%

£1,432m

Blu-ray Discs£231m

% digital Value £ million

2001 20032002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

£1959

£2447

£2776

£3026£2803

£2592 £2646 £2676£2451

£2345 £2284 £2193 £2212 £2183

0% 1% 2% 3% 3% 3% 4%6% 8% 10% 12%

20%

28%

37%

Video market £ms and % digital

Bar graph is total video market including all retail and rental, physical and digital. Line graph is % share that is digital.

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Video ownership – disc and digital

10

OWNERSH I P

66 73 79 87100

114

135

169

208

234 229

251

96

222

263

£2,256

£637£721

£733

£784

£896£878

£1,100

£1,417

£1,896

£2,244

£2,478

£2,317

£2,229£2,252

Volume (million): VHS DVD Blu-ray Digital retail

Value (£million)

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

£2,012£1,909

251236

221

2009 2010 2011 2012 2013 2014

£1,829

194

£1,642

181

167

£1,568

£1,432

Retail video consumer sales

Source: Official Charts Company/IHS. NB. Methodology for value changed in 2007.

Some figures may have been revised since previous publication.

Demand for video ownership was buoyant in 2014 with totalconsumer spend at £2.18 billion, compared to £2.21 billion in 2013*,a dip of just 1%.

Buying videos to own and keep is overwhelmingly the preferredchoice for consumers representing two thirds of all video spend.

Total retail sales of physical discs were £1.26bn in 2014, slipping 9%year on year in still relatively tough economic conditions.

DVDs remain the firm favourite accounting for 72% of the buy-to-own segment and generating £1.033 billion in consumer spending.

Blu-ray, at £231m, accounted for a further 16% of ownership.

Physical discs share remains more than robust at 88% of all videoownership.

The balance, 12%, is digital ownership where consumers spentc£168m, up c29%.

Factfile

Disc Ownership Market:

Sold: 143mDVDs and Blu-ray Discs

Average sales price: £8.84

Total consumer spend:

£1.26bnDigital Ownership Market:

Sold: 24mdigital copies

Average sales price: £6.96

Total consumer spend: £168m

* Due to additional information becoming available, 2013 figureshave been amended since publication of the 2014 Yearbook.

Year-on-year comparisons use the latest data.

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Consumer behaviour

11

OWNERSH I P

41.9%

8.6%

9.4%

5.7%

40.5%

49.6%

49.1%

6.1

3.5

3.4

3.4

8.6

7.2

7.0

£41.37

£27.05

£41.26

£60.76

£51.73

£51.03

45.0%

3.0%

36.4%

6.5

5.3

10

£39.55

£68.82

Discs and digitaldownloads

Visit cinema

DVD andBlu-ray Discs

combined

Digitaldownloads

Blu-ray Discs

Discs and digitaldownloads

Visit cinema

DVD andBlu-ray Discs

combined

Digitaldownloads

Blu-ray Discs

Cinema

DVD andBlu-ray Discs

combined

Digitaldownloads

Blu-ray Discs

2014 2013

Proportion of population who buy to own Average number of purchases in year

Average spend per buyer

Do consumers plan their purchase or buy on impulse?

Source: Kantar Worldpanel.Some figures may have been revised since previous publication.

49% of GB population bought a videoto own in 2014, either on disc or as adigital download, equivalent to some24.4 million people, some 4 millionmore than visited the cinema. Mostpopular format to own a video is onDVD with 40% of population buying atleast one in 2014.

Buy Blu-ray

Buy DVD

% of total GB population

Impulse Planned

5%

28% 28%

6%

% of spend on DVDs

% of DVD sales volume

DVD

46%

56% 44%

54%

% of spend on Blu-ray Discs

% of Blu-ray Disc sales volume

Blu-ray

37%

45% 55%

63%

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OWNERSH I P

Amazon

HMV

Tesco

ASDA

Sainsbury’s

Morrisons

Play

Other

21%

20%

18%

13%

10%

4%

3%

12%

Retailer market share 2014 Distributor market share 2014

Consumer behaviour

Age Gender Social class

Blu-ray

Digital Download

57%25-54

53%Male

60%C1, C2

DVD

63% of DVD buyers buy 1-4 DVDs per year and represent 24% of market value

53%25-44

74%Male

60%ABC1

64% of Blu-ray buyers buy 1-4 Blu-ray Discs per year and represent 25% of market value

60%25-44

72%Male

72%ABC1

71% of downloaders buy 1-4 digital copies per year and represent 30% of market value

13% of DVD buyers buy 12+ DVDs per year and represent 49% of market value

16% of Blu-ray buyers buy 12+ Blu-ray Discs per year and represent 53% of market value

8% of downloaders buy 7+ Blu-ray Discs per year and represent 45% of market value

Source: Kantar Worldpanel

14.1%

13.7%

12.9%

12.4%

7.3%

7.1%

6.6%

5.3%

4.9%

1.8%

13.1%

Warner

Walt Disney

20th Century Fox

Universal Pictures

Elevation Sales

Entertainment One

Sony Pictures

BBC Worldwide

Paramount

Channel 4

Other

2014 DVD and Blu-ray top 10 Volume

66discs perdiscs per

annumannum

6discs per

annum

The typical DVD buyeris male, 25-54, C1, C2.

Pos Title Company

1 Frozen Walt Disney

2The Hobbit – The Desolation OfSmaug

Warner

3The Hunger Games –Catching Fire*

Lionsgate/Elevation Sales

4 The Lego Movie Warner

5 Mrs Brown’s Boys – D’Movie Universal Pictures

6 Guardians Of The Galaxy Walt Disney

7 The Inbetweeners Movie - 2* Channel 4

8 Gravity Warner

9 The Wolf Of Wall Street Universal Pictures

10 Thor – The Dark World* Walt Disney

*Includes box-sets. Source: Official Charts Company

Source: Official Charts Company

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OWNERSH I PDigital retail

The volume of digital copies downloaded toown increased 25% with consumer spendincreasing 29%. Whilst New Release films in SDand HD retail at around £10 and £14respectively, average prices remain below £7per copy due to the high volume of individualTV episodes.

Two major new retailers, Amazon and Sky,entered the market and Blinkbox was boughtby TalkTalk from Tesco.

Superfast broadband is in reach of 82% ofhouseholds and is forecast to be 95% withintwo years which will no doubt help the market.

Retail sales – digital

£2.6£17

£35

£71£80

£99

£130

£168

Value £ million Volume million

2007 2008 2009 2010 2011 2012 2013 2014

1.0

5.27.8

12.213.6

15.5

19.2

24.1

Source: IHS

Digital retail market shares - 2013Value %

Digital retail market shares - 2014Value %

iTunes 79%

Blinkbox 8%

Google Play 5%Store

Xbox Live 3%

Sainsbury's 2%

Total Sony 1%

Other 3%

iTunes 57%

Blinkbox 8%

Google Play 7%Store

Sky 4%

Amazon 19%Instant

Other 5%

Source: Kantar Worldpanel

The typical digital buyeris male, 25-34, ABC1.

3copies per annum

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Video ownership – DVD

14

OWNERSH I P

Factfile

DVD Market:

Sold: 125.5mAverage sales price: £8.23

Total consumer spend:

£1.033bnDVDs remain the firmfavourite accounting for 72%of the buy-to-own segmentand generating £1.033 billionin consumer spending.

13.4%

13.3%

13.0%

12.6%

7.1%

6.8%

6.6%

6.1%

4.7%

2.0%

14.4%

Warner

Walt Disney

Universal Pictures

20th Century Fox

Entertainment One

Elevation Sales

Sony Pictures

BBC Worldwide

Paramount

Channel 4

Other

Company shares 2014DVD Value

248 253235

210192

162

2007 2008 2009 2010 2011 2012

143

2013

125

2014

£2,227£2,164

£1,839£1,639

£1,526£1,314

£1,186£1,033

Volume (million) Value (million)

Retail sales – DVD

2014 DVD top 10 Volume

Pos Title Company

1 Frozen Walt Disney

2The Hobbit – The Desolation OfSmaug

Warner

3The Hunger Games –Catching Fire*

Lionsgate/Elevation Sales

4 Mrs Brown’s Boys – D’Movie Universal Pictures

5 The Lego Movie Warner

6 The Inbetweeners Movie - 2* Channel 4 DVD

7 The Wolf Of Wall Street Universal Pictures

8 Guardians Of The Galaxy Walt Disney

9 Maleficent Walt Disney

10 Gravity Warner

*Includes box-sets.

Source: Official Charts Company

1/3 of DVDsare bought as gifts.

3131%%31%

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Video ownership – Blu-ray

15

OWNERSH I P

Factfile

Disc Ownership Market: Blu-ray Discs:

Sold: 17.5mAverage sales price: £13.20

Total consumer spend:

£231mBlu-ray, at £231m, accountedfor 16% of ownership.

2007 2008 2009 2010 2011 2012

0.83.7

8.4

13.015.3

16.7

2013

18.8

£16

£65

£135

£199£223 £229

£252

2014

17.5

£231

Volume (million) Value (million)

Retail sales – Blu-ray

2014 Blu-ray top 10 Volume

Pos Title Company

1The Hobbit – The Desolation OfSmaug

Warner

2 Frozen Walt Disney

3 Gravity Warner

4 Guardians Of The Galaxy Walt Disney

5The Hunger Games –Catching Fire*

Lionsgate/Elevation Sales

6 Thor - The Dark World* Walt Disney

7Captain America - The WinterSoldier*

Walt Disney

8 X-Men - Days Of Future Past* 20th Century Fox

9Transformers - Age OfExtinction*

Paramount

10 The Amazing Spider-Man 2* Sony Pictures

*Includes box-sets.

Source: Official Charts Company

21.5%

15.5%

13.9%

9.6%

9.1%

7.1%

6.5%

5.9%

2.3%

1.7%

6.9%

Warner

Walt Disney

20th Century Fox

Universal Pictures

Elevation Sales

Entertainment One

Sony Pictures

Paramount

EIV

BBC Worldwide

Other

Company shares 2014Blu-ray Value

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OWNERSH I P Video ownership – DVD and Blu-ray – seasonality

Q4 accounted for 36% of sales in 2014, downfrom 39% in 2013 and a peak of 42% in 2012.Average sales prices in Q4 were higher thanthe rest of the year with DVDs attracting a7% premium with 5% on Blu-ray Discs.

38% of New Release sales in 2014 were in Q4,showing the importance of the season tofresh content.

Factfile

20% of all video disc salesare in December, more thandouble any other month.Average sales prices inDecember were £1.21 moreper disc than the average ofthe other eleven months.

% Share of sales in December

Live comedy – 61%Music – 32%TV – 26%Film – 19%Children’s - 18%Sport, health & fitness – 14%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

New Release volume

Catalogue volume

New Release average sale price

Catalogue average sale price

7%

7%

7%

7%

7%

7%

7%

9%

10%

5%

5%

5%

10%

8%

8%

8%

23

%

19%

6%

6%

6%

6%

6%

9%

£8.47

£6.70

£11.36£12.19 £11.90

£11.22 £11.22 £11.28 £10.99 £11.08 £11.43£12.16 £12.10 £11.90

£6.76£7.31 £7.10 £7.17

£7.51 £7.19 £6.93 £7.20 £7.34£7.71

Retail seasonality by month - 2014

24%

Q1 Q2 Q3 Q4

20% 20% 36%

Source: Official Charts Company

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18

OWNERSH I P Title of the year

Apr May Jun Jul Aug Sep Oct Nov Dec

2014 Monthly sales

*After 13 weeks a title is categorised as Catalogue and no longer New Release.

Cumulative sales

1500k

1500k1747k

1983k

Week One sales: 899kMonth One sales: 1.5m

Sales to Week 13*: 2m Cumulative disc sales to year end

2138k2272k 2375k

2646k

2970k

3949k

247k 236k155k 134k 103k

271k 324k

979k

Walt Disney’s Frozen was the best-selling video on discin 2014, selling 4m copies and generating £41.1m. Thisincluded £6.7m in Blu-ray sales. Launched on 31stMarch, it became the biggest selling video this decadeovertaking Skyfall.

Factfile

Release date: 31 March 2014

Weeks at number one in theOfficial Video Charts:

NineSold: 4mConsumer spend: £41.1mAverage sales price weeks 1-13: £11.36Average sales price after week 13: £9.09

Source: Official Charts Company

Frozen

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OWNERSH I P Video ownership – DVD and Blu-ray – new release

New Release rankings by title and distributorvary with the rankings for all video across theyear. New Release is defined as any sale withinthe first 13 weeks of the release date.

Half of all sales of New Release titles are madewithin the first week after release.

TV genre commands the highest average salesprice at £19.87.

2014 video top 10 - new releaseVolume

Company shares – new release 2014Value

14.5%

14.2%

12.6%

21.9%

12.5%

8.3%

11.8%

16.1%

8.9%

9.4%

8.0%

5.5%

1.6%

1.5%

10.4%

6.4%

4.8%

5.7%

4.0%

3.1%

20th Century Fox

Universal Pictures

Warner

Walt Disney

Entertainment One

Elevation Sales

Sony Pictures

BBC Worldwide

Paramount

Channel 4

DVD Blu-ray Disc

Factfile

New Release represents 44%of physical market value

Total consumer spend on New Release: £559m

77% DVD, 23% Blu-ray

Sold: 47.9mcopies

Average DVD sales price:£10.85

Average Blu-ray sales price: £15.64

67%of New Releasevolume is Film

49% of New Release salesare in Week One

Pos Title Company

1 Frozen Walt Disney

2The Hobbit – The Desolation OfSmaug

Warner

3 Mrs Brown’s Boys – D’Movie Universal Pictures

4 Guardians Of The Galaxy Walt Disney

5 *The Inbetweeners Movie - 2 Channel 4

6*The Hunger Games –Catching Fire

Lionsgate/Elevation Sales

7 The Lego Movie Warner

8 *X-Men – Days Of Future Past 20th Century Fox

9 Gravity Warner

10 Maleficent Walt Disney

Source: Official Charts Company

*Box-sets included.

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OWNERSH I PVideo ownership – DVD and Blu-ray - catalogue

Catalogue is defined as any sale more than 13weeks after release date. This means the chartincludes titles released in 2013, or before, andexcludes any titles released in Q4 of 2014 as theywould still be regarded as New Release.

The Hobbit – An Unexpected Journey, The JungleBook and Rio all appeared in the 2013 CatalogueTop 10 showing their enduring appeal. WaltDisney re-released its classic titles in the yearincreasing its share of the Catalogue segment.

TV genre commands the highest average salesprice at £14.68.

2014 video top 10 - catalogueVolume

Company shares – catalogue 2014Value

14.5%

13.8%

20.9%

14.7%

12.2%

11.1%

11.3%

15.4%

7.5%

6.5%

7.0%

6.0%

6.2%

1.8%

2.2%

0.7%

7.6%

5.7%

4.4%

5.3%

Walt Disney

Warner Home Video

Universal Pictures

20th Century Fox HE

Sony Pictures HE

BBC Worldwide

Elevation Sales

Entertainment One

Paramount Home Ent

FremantleMedia

DVD Blu-ray Disc

Factfile

95mCatalogue videodiscs sold, representing67% of total physicalmarket

Total consumer spend on Catalogue:

£705m85% DVD, 15% Blu-ray

Average DVD sales price: £7.01

Average Blu-ray sales price: £11.13

57%of volume is Film

Disney increased share from

10.7% to 14.5%

Pos Title Company

1 Frozen Walt Disney

2The Hobbit – The Desolation OfSmaug

Warner

3 The Little Mermaid Walt Disney

4The Hobbit – An UnexpectedJourney

Warner

5 The Jungle Book Walt Disney

6 Despicable Me 2 Universal Pictures

7 The Wolf Of Wall Street Universal Pictures

8 Sleeping Beauty Walt Disney

9 The Hunger Games Lionsgate/Elevation Sales

10 Rio 20th Century Fox

Source: Official Charts Company

55% of all disc sales are for Catalogue product.

5555%%

CC

AA TT AA LL OO GG UU

EE

55%

C

A T A L O G U

E

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22

OWNERSH I P

Source: Official Charts Company

2014 video top 10 - film on DVD and Blu-rayVolume

Company shares – film 2014Value

14.7%

14.5%

12.8%

12.0%

10.4%

7.2%

6.2%

3.1%

1.8%

8.5%

20th Century Fox

Warner

Universal Pictures

Elevation Sales

Entertainment One

Walt Disney

Sony Pictures

Paramount

EIV

Channel 4

Factfile

Sold: 86.8mcopies

Average selling price: £7.81

63%of sales volume is Catalogue

52%of sales value is New Release

Pos Title Company

1The Hobbit – The Desolation OfSmaug

Warner

2*The Hunger Games –Catching Fire

Lionsgate/Elevation Sales

3 Mrs Brown’s Boys – D’Movie Universal Pictures

4 Guardians Of The Galaxy Walt Disney

5 *The Inbetweeners Movie - 2 Channel 4

6 Gravity Warner

7 The Wolf Of Wall Street Universal Pictures

8 *X-Men – Days Of Future Past 20th Century Fox

9 *Thor – The Dark World Walt Disney

10 Maleficent Walt Disney

*Box-sets included.

Film – DVD and Blu-ray

Film represented 43% of titles released in 2014, 54% of total discmarket value and 61% of sales by volume. The Top 10 sold over10m copies between them with the top 3 films each selling morethan 1m copies each.

The Hobbit – The Desolation Of Smaug was the top-selling title onboth DVD and Blu-ray.

Action/adventure (23%), comedy (21%), drama (16%) and sci-fi(13%) are the most popular sub-genres within Film whilst sci-ficommands a 25% premium over the average selling prices of filmswith action/adventure at 16%. Family titles sell at 20% below theaverage of other Film titles.

Company shares – film on Blu-ray 2014

Value

20.3%

15.1%

11.9%

11.5%

10.2%

Warner

20th Century Fox

Elevation Sales

Walt Disney

Universal Pictures

Company shares – film on DVD 2014Value

14.6%

13.6%

12.5%

12.1%

7.5%

20th Century Fox

Universal Pictures

Warner

Elevation Sales

Walt Disney

Factfile

Sold: 73mConsumer spend: £507.3m

Average selling price: £7.81

Film makes up 58% of allDVDs sold by volume

Factfile

Sold: 14m copies

Consumer spend: £171m

Average selling price: £12.23

Film makes up 80% of allBlu-ray Discs sold by volume

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©2015 Disney/Pixar

MEET THE LITTLE VOICES INSIDE YOUR HEAD.

THE WALT DISNEY COMPANY WISHES

YOU A JOYFUL SUMMER WITH OUR MAJOR EMOTION

PICTURE

/DisneyPixarUK

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5959%%59%market share

Children’s – DVD and Blu-ray

24

OWNERSH I P

2014 video top 10 - children’s animated film Volume

Company shares – children’s animated film 2014Value

58.7%

15.6%

8.5%

6.4%

3.5%

1.9%

1.5%

2.3%

Walt Disney

20th Century Fox

Warner

Universal Pictures

Sony Pictures

Paramount

Entertainment One

Elevation Sales

Factfile

20mcopies sold

70% Catalogue

30% New Release

Consumer spending £165m

59% Catalogue

41% New Release

Frozen accounted for 1:5 ofall copies sold

Pos Title Company

1 Frozen Walt Disney

2 The Lego Movie Warner

3 *How To Train Your Dragon 2 20th Century Fox

4 *Despicable Me 2 Universal Pictures

5 The Croods 20th Century Fox

6*Cloudy With A Chance OfMeatballs 2

Sony Pictures

7 *The Little Mermaid Walt Disney

8 *Rio 2 20th Century Fox

9 Turbo 20th Century Fox

10 *Monsters University Walt Disney

*Box-sets included. Source: Official Charts Company

Walt Disney’s Frozen became the best-selling video this decade with sales of over4m copies on DVD and Blu-ray propellingthe studio to nearly 59% market share ofthe animated film genre market.

=

Box-sets perform well within this genrewith six of the top ten titles includingmultiple discs. Amongst these, the How toTrain Your Dragon franchise (20th CenturyFox) performed strongly, securing thirdplace in the Top Ten by Volume chart.

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Children’s – DVD and Blu-ray

25

OWNERSH I P

2014 video top 5 - pre-schoolVolume

Pos Title Company

1Thomas And Friends – Tale OfThe Brave

Hit Entertainment

2Peppa Pig – Fire Engine AndOther Stories

Entertainment One

3 Peppa Pig – Princess Peppa Entertainment One

4 Peppa Pig – Peppa’s Circus Entertainment One

5Peppa Pig – The Holiday AndOther Stories

Entertainment One

Company shares – pre-school 2014Value

29.4%

27.3%

10.5%

8.0%

7.2%

3.3%

1.7%

1.3%

6.2%

Entertainment One

HiT Entertainment

BBC Worldwide

Universal Pictures

Walt Disney

Abbey Home Media

Elevation Sales

Paramount

FremantleMedia

BVA Volume Sales.

Factfile

8m copies sold

84% Catalogue

16% New Release

Consumer spending £41.9m

2014 video top 5 - school ageVolume

Pos Title Company

1 Lego Batman Warner

2 Toy Story Of Terror Walt Disney

3Dragons – Riders Of Berk Part2

20th Century Fox

4Monster High – Frights CameraAction

Universal Pictures

5 Scooby Doo Meets Batman Warner

Company shares – school age 2014Value

24.9%

21.9%

20.4%

7.2%

3.5%

2.9%

2.9%

2.8%

2.8%

2.7%

Warner

Universal Pictures

Walt Disney

20th Century Fox

Paramount

FremantleMedia

Abbey Home Media

Sony Pictures

Entertainment One

Elevation Sales

BVA Volume Sales. *Box-sets included.

Factfile

2.6mcopies sold

85% Catalogue

15% New Release

Consumer spending £13.1m

Source: Official Charts Company

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TV – DVD and Blu-ray

26

OWNERSH I P

Source: Official Charts Company

2014 video top 10 - TVVolume

Company shares – TV 2014Value

21.5%

18.4%

11.1%

8.5%

10.1%

3.7%

3.3%

3.0%

2.9%

4.8%

Warner

BBC Worldwide

20th Century Fox

Universal Pictures

Sony Pictures

Paramount

FremantleMedia

Entertainment One

Walt Disney

RLJ Entertainment

Factfile

Sold: 18.9mcopies

Consumer spend: £303m

Average selling price: £16

One in 4 £ is spent on TV

75%of sales areCatalogue

New Release average sales price: £19.87

Pos Title Company

1 *Game Of Thrones – Season 3 Warner

2 *Breaking Bad – Final Season Sony Pictures

3 *Sherlock – Season 3 BBC Worldwide

4 Top Gear – Perfect Road Trip 2 BBC Worldwide

5 *The Big Bang Theory – Season 7 Warner

6 Breaking Bad – Seasons 1-3 Sony Pictures

7 Mrs Brown’s Boys – Seasons 1-3 Universal Pictures

8 Breaking Bad – Season 5 Sony Pictures

9 Breaking Bad – Season 4 Sony Pictures

10 Game Of Thrones – Season 1 Warner

*Box-sets included.

2014 top TV franchises Volume

Pos Title

1 Breaking Bad

2 Game Of Thrones

3 Mrs Brown's Boys

4 Top Gear

5 Downton Abbey

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OWNERSH I PMusic – DVD and Blu-ray

In April 2014, Vivendi-owned Universal Music, whoown labels from A&M Records to Virgin EMI, acquiredUK-based Eagle Rock for an undisclosed sum. EagleRock’s library includes nearly 2000 hours ofprogramming and more than 800 titles and showstheir confidence in the UK music video market.

Pos Title Artist Company

1 This Is Us One DirectionSonyPictures

2Where We Are – LiveFrom San Siro Stadium

One DirectionSonyMusic

3Live At The O2 andTour Play

McBustedUniversalPictures

4 Through The Never MetallicaEntertainmentOne

5Ghost Stories – Live2014

ColdplayWarnerMusic

6Lord Of The Dance –Dangerous Games

MichaelFlatley

UniversalPictures

7 Shrek The MusicalOriginalBroadway Cast

20thCentury Fox

8 Magic Of The Musicals André RieuUniversalMusic

9The War Of The Worlds –New Generation

Jeff WayneUniversalPictures

10Searching For SugarMan

RodriguezStudio Canal/Elevation Sales

Source: Official Charts Company

2014 video top 10 - musicVolume

Company shares – music 2014Value

23.8%

13.3%

9.2%

7.2%

7.1%

3.0%

2.2%

2.0%

1.4%

3.3%

Universal Music

Sony Music

Universal Pictures

Warner Music

Sony Pictures

Opus Arte

Eagle Rock

Channel 4

BBC Worldwide

20th Century Fox

Factfile

Sold: 1.8mConsumer spend: £17.9mAverage selling price: £9.79

Top selling artists:

One DirectionOne-in-five of all music videos sold

Andre Rieu5% of all music video discs sold

One Direction

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Company shares – sport and other 2014Value

41.5%

12.3%

7.7%

6.7%

6.1%

FremantleMedia

Lace DVD

Duke

BBC Worldwide

Go Entertain

Sport and fitness – DVD and Blu-ray

29

OWNERSH I P

Whilst Jillian Michaels soldthe most videos in 2014,Davina McCall commanded asignificantly higher price forher titles generating 61%more revenue on 8% fewersales.

WWE accounts for 30% ofsales in Sport & Other (171k).

2014 video top 5 - fitnessVolume

Company shares – fitness 2014Value

26.9%

22.1%

12.7%

9.8%

5.8%

BBC Worldwide

Universal Pictures

Elevation Sales

Anchor Bay

RLJ Entertainment

Factfile

Sold: 1.02mConsumer spend: £8.9mAverage selling price: £8.79

79% of sales areCatalogue

99.9%are on DVD

47% of all fitness videosaccounted for by just threebrands:Jillian Michaels: 188k - £1.3mDavina McCall: 174k - £2.1m10 Minute solution: 114K - £602k

Factfile

Sold: 573kConsumer spend: £6.5mAverage selling price: £11.34

62% of sales are Catalogue

93%are on DVD

Pos Title Company

1 Davina – Fit in 15 BBC Worldwide

2 Jillian Michaels – 30 Day ShredLionsgate/Elevation Sales

3 Vicky’s 7 Day Slim Universal Pictures

4 Josie Gibson’s 30 Second Slim Universal Pictures

510 Minute Solution – Blast OffBelly Fat

Anchor Bay

Source: Official Charts Company

2014 video top 5 - sport and otherVolume

Pos Title Company

1 WWE – Wrestlemania 30 FremantleMedia

2 London 2012 Olympic Games BBC Worldwide

3 Ryder Cup 2014 Official Film Lace DVD

4 The British & Irish Lions 2013 Lace DVD

5Liverpool FC Season Review2013/14

BBC Worldwide

Source: Official Charts Company

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Special interest (live comedy) – DVD and Blu-ray

30

OWNERSH I P

2014 video top 10 - special interest: comedyVolume

Factfile

Sold: 3mConsumer spend: £28.3m

Average sales price: £9.49

Comedy is 87%of market

New Release is two thirdsof market

Pos Title Artist Company

1 Monsters - Live Lee EvansUniversalPictures

2My, What I Call - LiveShow

Miranda HartBBCWorldwide

3For The Love of MrsBrown - Live Tour

Mrs Brown’sBoys

UniversalPictures

4 Home Bird - Live Sarah Millican Channel 4

5Mrs Brown RidesAgain

Mrs Brown’sBoys

UniversalPictures

6Back In The Game -Live

MickyFlanagan

Channel 4

7 Hit The Road Mack Lee MackBBCWorldwide

8 Wonderbox LiveRussellHoward

Channel 4

9Jack Whitehall GetsAround - Live

JackWhitehall

Channel 4

10Kevin Bridges – TheFull Story Boxset

Kevin BridgesUniversalPictures

Pos Title Company

1 The Secret Brightspark

2Best of 3D – The Ultimate 3DCollection

Universal Pictures

3 Midnight Tango Kaleidoscope

4 Shakespeare’s Richard III Opus Arte

2014 video top 4 - special interest: otherVolume

Distributor shares 2014Value

58%

19%

17%

2%

1%

Universal Pictures

BBC Worldwide

Channel 4

Universal Music

Anchor Bay

Distributor shares 2014Value

7.9%

6.3%

6.2%

4.3%

4.1%

3.3%

3.2%

Opus Arte

Universal Pictures

BFI

Go Entertain

FremantleMedia

Simply Media

Kaleidoscope

DECEMBER

COMEDY

61%sales

Source: Official Charts Company

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2014 video rental split

Proportion of GB renting annually

The digital rental market continues to growand was worth £645 million in 2014 accordingto IHS an increase of 34%. This increase hasbeen driven by services from companies suchas Netflix, Amazon and iTunes offeringcontent either on a subscription basis with amonthly fee or on a transactional basis forlimited time viewing.

Rental overview R EN TA L

Digital rental

34%Digital rental revenues have

risen to £645 million.Disc rental £106 Million

sVoD £381 Million

tVoD £264 Million

16.4%

16.2%

13.8%

9.5%

6.4%

10.2%

10.0%

6.1%

2014 2013

Total rentalexcluding sVoD

VoD

sVoD

Disc rental

Source: IHS

Source: Kantar Worldpanel. GB only.

Factfile

8.1mpeoplerented a video

46% more peoplerented VoD

Consumer spending grew25% on VoD and 35% on sVoD

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2.2 million more people rented VoD in 2014 thanin 2013. With more new consumers in the market.

The VoD renter is typically male (70%), agedbetween 25 and 44 years (55%) and in ABC1demographic (65%).

Rental consumer behaviour R EN TA L

Average number of VoD rentals

4.6

5.7

3.5

3.5

5.3

4.6

2014 2013

TransactionalVoD

iVoD

TV-VoD

Source: Kantar Worldpanel

Factfile

Average spend per consumer on iVoD

£14.16and on TV-VoD

£20.41

Digital rental market Share of digital rental market

159 193

329

495

645

growth rate year on year £ million

2010 2011 2012 2013 2014

21%

70%

50%

30%

77%

71%

52%

43%

41%

23%

29%

48%

57%

59%

2010

2011

2012

2013

2014

tVoD sVoD

Source: IHS

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Transactional VoD (tVoD and iVoD), where you pay to watchbut do not own the content, is dominated by Sky with a marketshare 53.5% according to Kantar Worldpanel.

The transactional VoD market grew by 25% in 2014 and wasworth £260 million.

The VoD consumer is typically male (69.7%) and aged 25-44years old (55%) although 10.9% are aged under 20.

The sVoD market, where you pay a monthly subscription andcan watch a range of content when you want but do not ownthe content, is dominated by Netflix with a market share 71.1%.

The sVoD market was worth £380m in 2014 which was a 31%increase on 2013.

Rental market shareR EN TA L

tVoD - value market share sVoD - volume market share

Sky 54.5%

iTunes 9.4%

BT 6.5%

Blinkbox 8.6%

Amazon 5.3%Google 2.6%Other 6.1%

Virgin Media 7.0%

Source: Kantar Worldpanel

Netflix 71.1%

Now TV 12.8%

Amazon 16.1%

14%

6.9 million people renteda video via a transactionalVoD service.

The typical VoD renter is male, 25-44, ABC1.

Nearly 11% of VoDconsumers are aged

under 20.

25-34ABC1

UNDER

20

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We are experiencing a big screen revolution.Average screen sizes have been growing 1 inch peryear. However in 2014 they grew 3 inches to 36”.The 50”+ category was c13% by volume and thelargest by value at c30%. The FIFA World Cup and‘Black Friday’ helped bring forward TV volumesales, according to GfK, although it is not thoughtthat the two events increased sales overall.

HardwareHARDWARE

Factfile

AV hardware spend up 8% including gamesconsoles.

TV volume sales up 4%

Average screen size up 3”to 36”

50”+ now 30% ofconsumer spend.

Factfile

200k UHD TVs sold.

2.7m DVD players sold.

1.1m Blu-ray players sold.

1994 2004 2014

18.9” 25.4” 36.3”

Average TV screen size

Source: GfK

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D I R ECTORY

Abbey Home Media Group Ltd435-437 Edgware Road, London W2 1THTel: 020 7563 3910www.abbeyhomemedia.comManaging Director: Anne Miles

BBC Worldwide Consumer Products33 Foley Street, London W1W 7TLTel: 020 7612 3000www.bbcworldwide.comHead of Sales: Rhidian Bragg

British Film Institute (BFI)21 Stephen Street,London W1T 1LNTel: 020 7255 1444www.bfi.org.ukHead of DVD: Sam Dunn

Channel 4 DVD124 Horseferry Road, London SW1P 2TXTel: 020 7396 4444www.channel4.comHead of DVD: David Root

Eagle Rock Entertainment LtdEagle House, 22 Armoury Way,Wandsworth, London SW18 1EZTel: 020 8870 5670www.eagle-rock.comUK & International Marketing Manager: Ian Rowe

Elevation Sales Ltd4th Floor, 172 Tottenham Court Road, London W1T 7DLTel: 020 3006 8383www.elevationsales.co.ukManaging Director: Kevin Dersley

Entertainment One45 Warren Street, London W1T 6AGTel: 020 3691 8600www.entertainmentone.co.uk Head of Home Entertainment: Ken McMahon

FremantleMedia1 Stephen Street, London W1T 1ALTel: 020 7691 6000www.fremantlemedia.comCatalogue and Market Insight Manager: Grahame Davidson

HiT Entertainment5th Floor, Maple House,149 Tottenham Court Road, London W1T 7NFTel: 020 7554 2500www.hitentertainment.comDirector UK Home Entertainment,UK & Eire: Simon Riches

ITV Studios Home EntertainmentThe London Television Centre,Upper Ground, London SE1 9LTTel: 020 7157 3000www.itvstudios.com Director of Home Entertainment: Kevin Morgan

Kaleidoscope Home Entertainment104-108 Oxford Street, London W1D 1LPTel: 020 3397 4410www.kaleidoscopehomeentertainment.comCEO: Spencer Pollard

Koch Media Ltd2nd Floor, Building 5, 50 Brook Green, Hammersmith W6 7BJTel: 01256 385 200www.kochmedia.co.ukManaging Director: Craig McNicol

Lionsgate Home Entertainment60 Charlotte Street, London W1T 2NUTel: 020 7299 8800www.lionsgatefilms.co.ukManaging DirectorHome Entertainment: Nicola Pearcey

Paramount Home Media Distribution UKBuilding 5, Chiswick Park,566 Chiswick High Road, London W4 5YFTel: 020 3184 2300www.paramountpictures.co.ukManaging Director: Charlie McAuley

Simply MediaHighlight House, 57 Margaret Street,London W1W 8SJTel: 020 3542 3722www.simplymedia.tvHead of Logistics & Licensing: Debbie Ormerod

BVA Full Members

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D I R ECTORY

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Sony Pictures Home EntertainmentSony Pictures Europe House,25 Golden Square, London W1F 9LUTel: 020 7533 1000www.sonypictures.co.ukSenior Vice President Northern Europe: Kim Overall

StudioCanal50 Marshall Street, London W1F 9BQTel: 020 7534 2700www.studiocanal.co.ukGeneral Manager Home Entertainment: John Rodden

Twentieth Century Fox Home EntertainmentTwentieth Century House, 31-32 Soho Square,London W1D 3APTel: 020 7753 8686www.fox.co.ukManaging Director: Robert Price

Universal Pictures (UK) Ltd1 Central St Giles, St Giles High Street,London WC2H 8NUTel: 0203 618 8000www.universalpictures.co.ukManaging Director: Ian Foster

The Walt Disney Company Limited3 Queen Caroline Street, London W6 9PETel: 020 8222 1000www.disney.co.ukCategory Commercial Director: Dean Pappadakis

Warner Home EntertainmentWarner House, 98 Theobald’s Road,London WC1X 8WBTel: 020 7984 5000www.warnerbros.co.ukManaging Director: John Stanley

Once Upon A TimeTel: 020 7534 8800www.onceuponlondon.com

Blueprint London Tel: 020 7183 9666www.blueprint-london.com

Cinram Operations UK LtdTel: 01473 271 010www.cinramgroup.com

Delga PressTel: 01634 227 000www.delga.co.uk

The Delta GroupTel: 020 8498 4400www.thedeltagroup.co.uk

MPO UK Ltd020 3567 1135www.mpo.co.uk

Panasonic UK LtdTel: 01344 862 444www.panasonic.co.uk

Premier Tel: 020 7292 8330www.premiercomms.com

Samsung Electronics (UK) LtdTel: 01932 455 551www.samsung.com

Sony DADCTel: 020 7462 6222www.sonydadc.com

Technicolor Disc Services InternationalTel: 020 8987 7800www.technicolor.com

West10 EntertainmentTel: 020 3393 8291www.west10entertainment.com

Associate Members

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ACKNOWLEDGEMENTS

The BVA would like to thank the followingfor their help in compiling this Yearbook:

Blue Rubicon David BurrillGfKIHSJulie HarrissKantar WorldpanelMillward BrownOfficial Charts CompanyPatricia LennonSimon HellerThe Nursery Research & PlanningWest10 Entertainment

Grateful thanks to BVA members forproviding images.

Publishing Editor: Liz Bales, Chief Executive, BVA.

DESIGN BY GNB Communicationswww.gnbcommunications.co.uk

Written by Giles Finnemore,Insight Consultant to the BVA

Yearbook published by British Video Association (BVA)

3 Soho SquareLONDONW1D 3HDTel: 020 7439 8817

www.bva.org.uk

For general BVA enquiries, [email protected]

No part of this publication may be transmittedin any form or by any means electronic ormechanical including photocopying andrecording without permission in writing.

BVA members receive complimentary copies ofthe Yearbook. If you are interested in joining theBritish Video Association, please contact us.© British Video AssociationAll rights reserved

ISBN 978-0-9932240-8-9

With grateful thanks

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BVA YB15 Inside Cover 19/05/2015 14:07 Page 1

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PR I C E : £ 59 9

i Pa d a n d P D F c o p i e s a v a i l a b l ef o r £ 9 9 9 f r om www. b v a . o r g . u k

THE B

VA Y

EARBOOK 2

015

B VA Y E A R B O O K

2 0 1 5

British Video Association

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