Brand Elements-Tangible & IntangibleTangibles

Typography (serif) - Link with tradition Serpenti - mysticism Colors (chromatic pattern) Natural wildness Colored Stones especially Sapphires

Intangibles

Exotic exclusiveness Mediterranean tradition Timeless (ancient)

Luxury Perception

Creativity and sensuality

B V L G A R I

PhysiqueAbsence of Logo, Serpenti, Striking Colours, Harmonious/Unusual, Creation

RelationshipTrust, Exclusive, Timeless

ReflectionRich, Elegance, with a high social position

PersonalityKnow-how, Glamour, Audacity

CultureItalian made, Dolce Vita

Self-ImageHigh quality, Contemporary, Italian

Picture of Sender

Picture of Receiver

Brand Identity Prism

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