To Register Call +1-212-400-6240 Or visit: www.exlpharma.com/europr ABBOTT AMGEN GMBH BIOGEN IDEC BOEHRINGER INGELHEIM GENZYME GILEAD SCIENCES JANSSEN UK MERCK SERONO NEOPHARM GROUP NOVARTIS PFIZER ROCHE SHIRE UCB PHARMA 3 rd EUROPEAN PUBLIC RELATIONS AND COMMUNICATIONS SUMMIT CHANGE MANAGEMENT CASE STUDY: CULTURE CHANGE Adjusting to New Developments by Creating and Fostering a Culture of Innovation Proudly presents 16-17 May, 2011 The Westin Grand • Berlin, Germany Highlighting PR and Communications’ Pivotal Role in Impacting the Critical Issues Facing the Pharmaceutical Industry Featuring Presentations from Leading Pharmaceutical Companies: Why You Must Attend: Register by 1 April for Early Bird Pricing Featuring an Outstanding Speaker Faculty from Leading Companies: Caroline De Bie, Associate Director for Corporate Communication, GENZYME Belgium Fiona Olivier, Strategic Business Communications Director, ABBOTT James Read, Public Affairs, International, GILEAD SCIENCES CRISIS COMMUNICATIONS Proactively Developing Relationships with Influencers to Create an Available Network for Damage Control PUBLIC HEALTH STAKEHOLDER CASE STUDY Stakeholder Relations in the Area of HIV Treatment to Create Synergy Between Your Company’s Initiatives and Advocates’ Needs Only multi-day summit focusing on the leadership role of PR in policy initiatives • Third year running in Europe – from the producers of the ultra – successful US PR • & Communications Summit and Digital Pharma Highlights why PR should have a seat at the table for all major company wide decisions • SPONSOR:
Transcript
To Register Call +1-212-400-6240 Or visit: www.exlpharma.com/europr
3rd EuROpEAn puBliC RElATiOnSAnD COMMuniCATiOnS SuMMiT
CHANGE MANAGEMENT CASE STUDY: CULTURE CHANGEAdjusting to new Developments by Creating and Fostering a Culture of innovation
Proudly presents
16-17 May, 2011 The Westin Grand • Berlin, Germany
Highlighting pR and Communications’ pivotal Role in impacting the Critical issues Facing the pharmaceutical industry
Featuring presentations from leading pharmaceutical Companies:
Why You Must Attend:
Register by 1 April for Early Bird Pricing
Featuring an Outstanding Speaker Faculty from leading Companies:
Caroline De Bie, Associate Director for Corporate Communication, GENZYMEBelgium
Fiona Olivier, Strategic Business Communications Director, ABBOTT
James Read, Public Affairs, International, GILEADSCIENCES
CRISIS COMMUNICATIONSproactively Developing Relationships with influencers to Create an Available network for Damage Control
PUBLIC HEALTH STAKEHOLDER CASE STUDYStakeholder Relations in the Area of HiV Treatment to Create Synergy Between Your Company’s initiatives and Advocates’ needs
Only multi-day summit focusing on the leadership role of pR in policy initiatives• Third year running in Europe – from the producers of the ultra – successful uS pR • & Communications Summit and Digital pharmaHighlights why pR should have a seat at the table for all major company wide decisions•
SpOnSOR:
To Register Call +1-212-400-6240 or visit www.exlpharma.com/europr
Dear Colleague,It is with great pleasure that I announce ExL Pharma’s 3rd Annual European Public Relations & Communications Summit – Eu-rope’s only event where communications professionals from the world’s leading pharmaceutical, biotech, and medical device companies gather to share insights and case studies on the critical issues facing their busi-nesses.
Now, more than ever, Communications Department heads should have a seat at the table for company policy discussions. Changes within pharma-ceutical companies and the industry itself are creating new opportunities for public relations and communications managers to demonstrate their department’s value in the strategy making process and secure a seat at the table. Effective communications are essential for making a difference in areas as diverse as crisis communications, policy initiatives, change management, social media, and market access.
The 3rd Annual European Public Relations & Communica-tions Summit not only features an agenda that covers the most critical issues you need for success in the 2011 and 2012, but also provides an unmatched networking opportunity with the most influential commu-nications professionals in the pharmaceutical, biotech, and medical device industries. I look forward to seeing you in May!
Replenish your spirit at The Westin Grand, Berlin – a place where you can be at your best. Upon arrival in our sweeping lobby, we welcome you with sights, sounds, and scents to stir your soul and elevate your senses. After an invigorating workout in our state-of-the-art gym, enjoy a refreshing dip in our pool, followed by some time in our sauna. Exciting and alive, Berlin is a city of contrasts, and a mixture of vitality, culture, commerce, politics, attractions, and history. Our serene and elegant hotel is located right in the centre of all of this, where the historic boulevard Unter den Linden meets the Friedrichstrasse.
Room ReservationsIf you require overnight accommodations, please contact the Westin Grand Berlin at +49 (0) 30 2027 3492 to book your room. ExL has reserved a block of rooms at a discounted rate for conference participants. Please mention ExL Pharma and the conference name to take advantage of the discount. You must book your room by 26 April, 2011 to be eligible for the discounted rate. Please book your room early, as the rooms available at this rate are limited.
Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to sponsor, underwrite an educational session, host a networking event, or distribute promotional items to attendees. ExL Pharma will work closely with you to customize a package that suits all your needs. To learn more about these opportunities, please contact Jayson Mercado at +1 (212) 400-6236, or [email protected].
Who Should Attend? From Pharmaceutical, Biotech, and Medical Device Companies:
areIncreasingtheImportanceofaStrongCommunicationsTeam• Making sure PR gets a seat at the table during internal policy
discussions
• Communications’ role in internal change management
• Using all available tools to develop a proactive reputation manage-ment plan for your brand and company
• Understanding and influencing all the key stakeholders in the healthcare marketplace
Moderator:Thomas Bols, Vice President of Corporate Health Policy and Market, MERCKSERONO
Panelists:Steffen Fritzsche, Director, Corporate Communications, UCBPHARMAJessica Mann, Senior Vice President of Global Corporate Communications,SHIRESabine Kostevc, Head of Corporate Internet and Social Media, ROCHE
CultureofInnovation• Understanding pharmaceutical industry shifts and the implications
for communications
• Using innovative communications including video, storytelling, and collaborative online spaces (internal social media) to engage em-ployees and facilitate culture change
Fiona Olivier, Strategic Business Communications Director,ABBOTT
MergersandAcquisitionstoEnsureSmoothOperationsinLightofCorporateModifications• Training management to communicate with new employees
• Mobilizing employees to adopt new procedures and attitudes
• Examples of specific successful communication measures
Panelists:Sybille Genersch, Head of Communications & Corporate Identity, BOEHRINGERINGELHEIMMartin Fensch, Director Communications Germany and Head Media Relations Oncology Europe,PFIZER
SynergyBetweenYourCompany’sInitiativesandAdvocates’Needs• Responding to public opinion regarding research, access to medi-
cine, and commercial operations• Listening to the goals of patient advocates and activists• Involving external stakeholders in determining changes in how trials
are done and how drugs are provided
• Listening to external stakeholders in determining R&D directions
James Read, Public Affairs, International, GILEADSCIENCES
Conference Day One: Monday, 16 May, 2011
To Register Call +1-212-400-6240 or visit www.exlpharma.com/europr
• How do you select a CSR cause that is congruent with your company’s goals?
• What are the key issues in selecting and working with partners for CSR projects?
• Making sure that your CSR story gets told
• Creating an integrated methodology for how CSR is part of a corporate, product, internal, and web communications function as it affects branding and reputation
Jan Willem de Heer, Communications Manager, Public Affairs and Policy, PFIZER
5:15 EndofDayOne
9:00 Chairperson’sRecapConference Chair:James Read, Public Affairs, International, GILEADSCIENCES
CoveringtheHealthcareandPharmaceuticalIndustrytoAddValuetoYourCompany’sStrategicOperations• How will your company fit in with what journalists see as the hot
stories affecting the pharmaceutical industry in for the rest of the year?
• Why developing the kind of expertise to become a resource to reporters can also increase your influence within your company
• Challenges that are facing journalists covering the healthcare and pharmaceutical industries
• What kinds of pharmaceutical and health related stories are under-reported and what opportunities are there for coverage?
• Providing access with the most relevant and useful sources
Panelists:Uri Goren, Spokesperson and PR Manager,NEOPHARMGROUPMelanie Senior, Bureau Chief, Europe, ELSEVIERBUSINESSINTELLIGENCE,THEPINKSHEETMatt Thomson, Managing Director, Europe, SYNAPTICDIGITALAndrew Widger, Director of Media Relations, Europe, Middle East, and Africa, PFIZER
Marketing,PR,MedicalandOtherDepartmentstoAvoidConfusingthePublic• Coming to an agreement over who’s doing what with social media outlets
• Developing guidelines for Facebook, Twitter and blogs
• Creating an authority and/or governance models regarding social media
• How to handle bloggers who spread negative or inaccurate infor-mation about your drug
Andrew Widger, Director of Media Relations, Europe, Middle East, and Africa, PFIZER
Conference Day Two: Tuesday, 17 May, 2011
To Register Call +1-212-400-6240 or visit www.exlpharma.com/europr
SOCIALMEDIACASESTUDY:FACEBOOKASAPHARMAPRTOOL
2:15 DevelopingaSeriesofFacebookPagesasaPublicRelationsTooltoInfluenceSpecificAudiences• Will Facebook move journalists out of the information value chain?
• Diversifying Facebook pages to interact with different audiences: as a lobbying tool, to influence doctors, to educate the industry, or to engage journalists
• Creating a Facebook app game to recruit newsfeed followers
John Pugh, Head of Online Communications, BOEHRINGERINGELHEIM
• Providing vision and direction, and reminding people of your com-pany’s purpose
• Setting the right example for communicating positively about your activities
• Offering tools and guidelines for employees to talk about your business
• Letting employees own and feel like a part of the company story
Katja Buller, Senior Director, Public Affairs International, BIOGENIDEC
Media Partners
GroupDiscountProgram:
Save 25% per person when Registering Four For every three simultaneous registra-tions from your company, you will re-ceive a fourth complimentary registra-tion to the program (must register 4 at one time). This is a savings of 25% per person.
Save 15% per person when Registering Three Can only send three? You can still save 15% off of every registration. To find out more on how you can take advan-tage of these group discounts, please call +1 212-400-6240.
Make checks payable to ExL Events, Inc. and write code P911 on your check.You may also use Visa, MasterCard, Dis-cover or American Express. Payments must be received in full prior to the commencement of the conference.
RegistrationFeesforAttendingExLPharma’s 3rd Annual European Public Relations & Communications Summit:
EARLY BIRD PRICINGRegister by Friday, 1 April, 2011 to Take Advantage of Early-Bird Pricing:
Conference Only €1495
STANDARD PRICING
Register After Friday, 1 April, 2011:
Conference Only €1795
FourWaystoRegister
Mail: ExL Events, Inc. 555 8th Ave, Ste 310 New York, NY 10018
PleaseNote: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, every effort to find a suitable replacement will be made.
* The opinions of this faculty do not necessarily reflect those of the companies they represent or ExL Events, Inc. *
Do you have a question about the event? Would you like to get involved as a speaker or discussion leader at our 4th European Public Relations and Communications Summit? Please email Conference Director, Dave Hoffman at [email protected]
3:45 ConferenceConcludes
Cancellations:
If you need to cancel your registration for an upcoming ExL conference, please note the fol-lowing policies derived from the Start Date of the event:
Four weeks or more: A full refund (minus a €95 processing fee), or a voucher to another ExL event valid for two years from the voucher issue date.
Four weeks or less: A voucher to another ExL event valid for two years from the voucher is-sue date.
To receive a refund or voucher, please fax your request to +1 212-400-6240.
Please note: Conference registrations may be transferred to other colleagues in the event you are unable to attend. There will be an adminis-trative charge of €300 to substitute, exchange and/or replace attendance badges with a col-league occurring within five business days of any ExL conference.
Please notify ExL Pharma, [email protected], prior to the event with the name and contact information of the replacement attendee.
To Register Call +1 212-400-6240 Or visit: www.exlpharma.com/europr
Why You Must Attend:
3rd EuROpEAn puBliC RElATiOnS
AnD COMMuniCATiOnS SuMMiT
Proudly presents
16-17 May, 2011 The Westin Grand • Berlin, Germany
Highlighting pR and Communications’ pivotal Role in impacting the Critical issues Facing the pharmaceutical industry
Register by 1 April for Early Bird Pricing
Only multi-day summit focusing on the leadership role of pR in policy initiatives • Third year running in Europe – from the producers of the ultra – successful uS pR • & Communications Summit and Digital pharmaHighlights why pR should have a seat at the table for all major company wide decisions •
ABBOTT
AMGENGMBH
BIOGENIDEC
BOEHRINGERINGELHEIM
GENZYME
GILEADSCIENCES
JANSSENUK
MERCKSERONO
NEOPHARMGROUP
NOVARTIS
PFIZER
SHIRE
UCBPHARMA
Featuring an Outstanding Speaker Faculty from leading Companies:
SpOnSOR:
To Register:+1 212-400-6240
www.exlpharma.com/europr
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