Date post: | 01-Jan-2016 |
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By: Abbie DunawayChristina MyersKylie Robertson
A division of SprintContract-free wireless service2009 North American prepaid mobile
service of the year by Frost and Sullivan
Features: - “Nationwide talk, text, web,
and walkie-talkie”
17500 cities on the Nextel NetworkNo taxes or extra feesOffered in 20,000 retail stores nation
wide Re-Boost available in 100,000 outlets
Appeals to rationale based on cost savings
- Utilitarian Highlights product
features & advantages Use of animation,
celebrities and humor Call to action websites
http://www.vset.net/images/boost-mobile-pigs.jpg http://4.bp.blogspot.com/_Qi2h9BFzDBA/SbfQeacdOZI/
AAAAAAAAAhw/ucgpMNdrGDI/s400/unwronged_bicycle2_021509.jpg
http://www.totalprosports.com/wp-content/uploads/2009/05/danica-patrick-signs-some-man-boobs-in-new-commercial.jpg
http://www.boostmobile.com/ http://www.youtube.com/watch?v=si1uFc1QrBg http://www.youtube.com/watch?v=RGObGID6Cr4 http://www.youtube.com/watch?v=iT89qfDx3yM