Bike Royalty By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli

Mission Statement:Our mission is to be productive and

cooperative as a group everyday, while putting out a great and successful product through Mikes Bikes. Our job as members of the Bike Royalty team is to always strive for the best; whether it be in the production of cycles or for customer satisfaction.

Strategy:Produce the highest quality cyclesHigh PR/Advertising (dependant on

type of cycle)Try to monopolize road bike market

BrandingThe brand name Bike Royalty is

simple, memorable and distinctive. “Bike Royalty” suggests that our

bikes are of high quality and value. Our customers would not only be

getting a great bike, but one that is reliable and one to be proud of.

Our Bikes:Mountain Bike- “The King 1.6”

Distributed 2008Upgraded: 2016

Road Bike- “Emperor 1.5”Distributed 2012

Upgraded 2015

The King 1.6

Emperor 1.5

Things we did Well:Buy EquityIssued good dividendFrequently upgraded old

products

Stockholder Value (SHV):

1 2 3 4 5 6 7 8 90

5

10

15

20

25

30

35

40

45

$9.30 $10.39 $10.09$7.68 $7.16

$14.22

$20.03

$28.10

ROY Shareholder Value (SHV)

Earn

ings

in d

oll

ars

$39.49

Mistakes and Lessons Learned:Selling Capacity2 Markets: Great in the short run, not

in the long run