Date post: | 14-Dec-2015 |
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Upload: | aldous-obrien |
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PROJECT DESCRIPTION
• Online Journalistic Publication: nolasights.com• Consists of:• 1. Music• 2. Still Photography• 3.Text
• Listen View Read
RATIONALE
• Why a website?Media is moving from print to online platforms
• Why is there a need for this website?9.5Million people Traveling to News Orleans in 2014New Orleans was rated a top 10 cultural city in the world
in 2014
• Target Audience: Students and Tourists
GOALS/OBJECTIVES
Goals
• To inform and provide visuals for students and tourists about New Orleans.
Objectives
Research
Photography
Audio
Design Website
www.theriverdelavan.com
STRATEGIES/TACTICS
• Shooting photographs of the city• Cropping and putting filters on photos• Design the website using Weebly:• Landscape format• Placing certain songs on certain pages• Places pictures in order into their respective galleries• Pictures of food places• Fonts/Colors- make sure do not over power the
photographs
• Making my website available on a mobile device• Promotional strategies
TOOLS
• Fuji Camera• Different Lenses:
(16-50 and 50- 200mm lens sizes)• Adobe: Photoshop
and Audition• IPhoto• Weebly
wiki.itap.purdue.edu
www.iconarchive.com
BUDGET
• Increase in Budget: 0-$100• Update Weebly:
Starter ProAllowed for Audio
Bought domain name:Nolasights.com
• Bought Songs on ITunes
PERMISSIONS
• No Release forms needed for photos all photos were of public places, or people in the public eye. • Music Licenses:
www.cloudstreammusic.com
RESEARCH
• Secondary sources: (Academic books and journals)• Used to gathering historical information• Used for looking up social media and journalism information
• Trade journals: (Professional pieces of work)• Provided ideas for designing and taking photographs• Used to decide what sites were most important
• Government Sources:• Used to find historical facts • Used to find travel statistics
designmeans.com
NORMATIVE THEORY
• Principles of Journalism:Obligation to report the TruthSignificant/Accurate informationInteresting factsLoyalty to citizens to provide information
• Principles of Photography:Rule of 3rdsSymmetry“If your Photos are not good enough your not close
enough.”- Robert Capa
PROJECT IMPLEMENTATION
1. Topic and Conceptualization• Establish need• Choose reporting platform• Choose topic
2. Research • Topic/Content• Newsgathering
PROJECT IMPLEMENTATION
3. Shoot Pictures• Eye Catching cover shots• Photos that tell the complete story
4. Revision/Editing• Edit photos for web• Crop and filter• Edit text: Grammar and Sentence structure
5. Design• Landscape Page• Fonts/Colors• Easy to navigate• Photo Galleries
Homepage
• Picture: Superdome- Site people identify with New Orleans
• Music:
• Description of New Orleans:
• http://www.nolasights.com/
Military/Historical Sites
-Galleries:• Chalmette Battlefield and Cemetery• Bayou St. John/Mississippi River• Civil War• Metairie Cemetery• National World War II Museum
Neighborhood: Uptown
-Sites:• St. Charles Avenue Streetcars• Academy of the Sacred Heart• Tulane University• President of Tulane's house• Loyola University of New Orleans• Audubon Park and Zoo• Camilla Grill (restaurant)
Neighborhood: Garden District
-Sites:• Commanders Palace (Restaurant)• Lafayette Cemetery• Buckner House• Adams House• Colonel Shorts Villa
Neighborhood: French Quarter
-Sites:• Galatoires(Restaurant)• Antoine's(Restaurant)• Central Grocery (Restaurant)• Jackson Square• St. Louis Cathedral• Bourbon Street• Old Absinthe House• Washington Square• Monteleon Hotel• French Market
Neighborhood: Downtown
-Sites:• Canal Street Red Streetcar• Natchez Steamboat• Superdome• Gallier Hall• Lafayette Square• Bienville Square
Neighborhood: Faubourg Treme/Marigny
-Sites:• Old U.S. Mint• Armstrong Park• Congo Square• St. Louis Cemetery #1• Willie Maes Scotch House(Restaurant)• St. Augustine Church• Plessey V.S. Ferguson
Architecture
-Sites:• The Cabildo• Pontalba Building• St. Louis Cathedral• Gallier Hall• Old Ursuline Convent
Mardi Gras• 1730’s- Mardi Gras was celebrated Openly in New Orleans• 1740’s- Mardi Gras Balls were established • 1830- Parades marched down the Streets of New Orleans• 1871-Rex organization founded: “King of Carnival”, Purple, Green and
Gold, were known as the official Mardi Gras colors. • Mardi Gras ends on “Fat Tuesday”
PROMOTIONAL CAMPAIGN/EVALUATION
• Sent link to Travel Corp. in New Orleans• Social Media:
FacebookTwitter
• 2 Professional Photographers: Mr. Savage and Dr. Noble reviewed my photographs and approved my photography.
jcsocialmarketing.complay.google.com
WEBSITE VIEWS
• Launched on March 30th• 444- total views• 104- Neighborhoods• 92 - Military/Historical sites• 71- Mardi Gras• 57- Architecture• 50- Reference
• Facebook, Google, and Bing
REFLECTION
• Obstacles:Music rightsPodcast file too largeBroad topic
• Overall Experience:Great!Photography and Website design skills improvedPeople contacted me about making website and shooting
photographs for them in the future. Judging by the amount of views and positive feedback, I
believe my website taught students more about New Orleans and attracted tourists to the city.
• If I could do it again: