By Cadence Trapini

What is 16 Handles? A frozen yogurt store!What’s with the name? 16 different flavors of frozen yogurt50 toppings you can add to your creationBuy frozen yogurt prepackaged or to-go in

the storeUnlike other ice cream/gelato/ frozen yogurt

shops, our frozen yogurt machines are self-serve!

Prices are based on weight of the dessertStore is open year round

• Union Street, specifically where Bruegger’s Bagel Bakery currently is

Location

• It’s near other restaurants/food vendors, and would be easily accessed by students attending Union College, Schenectady High, Niskayuna, and Scotia-Glenville

• It also has a decent parking lot (approx. 15 spots)

ProductFrozenYogurt!

…and toppings

Number of Employees

1 person at toppings1 person at the register3 people in the back loading the frozen

yogurt dispensers and setting up supplies

2 janitors3 people part time

Mission Statement

“Surpass the customers’ expectations in taste and service”

Perceived Need

The 16 Handles in Clifton Park is doing very well

Many people outside of the Clifton Park area are going out of their way to get frozen yogurt

Why would it be successful?

People love frozen yogurt! Healthier ice cream alternatives that

people with certain diet restrictions can still enjoy (lactose intolerant, diabetes). There are non-fat, non dairy, and no sugar added options

The Sixteen Handles at this location would be accessible to students from the surrounding areas, and students are our target customers.

Advantages

• Atmosphere: It’s well lit, painted with bright fun colors, has contemporary furniture, and upbeat music is playing all the time

• Healthier than ice cream

• You can make your dessert as unique as you’d like

Potential Users

There are approximately 90,252 people in Niskayuna, Schenectady, and Scotia-Glenville

It is expected that about 1,855 students (25% of students) will buy frozen yogurt about 4 times a year and the average profit from that will be $8.50 per purchase.

At least 6% of the other population will be customers at our store, 4800 people, and will get frozen yogurt at least twice a year.

This is the calculation for the first year. We expect to be more popular the second year and

have more faithful customers that will recommend us to friends and family.

Chart of Expected Growth

100110120130140150160170180190200

1 2 3 4

Annual Profits

Time (years)

Profit (thousands of dollars)

Similar Businesses in the Area

Friendly’s, 2 Stewart’s Shops, Curry Freeze, Hershey’s Ice Cream, Poppy’s Ice Cream, Bumpy’s Polar Freeze Inc., Big Scoop and More LLC, Corner Ice Cream Store, Villa Italia, Civitello’s, Big boy Ice Cream, and Ice Cream Pub

13 places that sell ice cream or gelato

Zoning Requirements

Since we plan on building the 16 Handles where commercial development already is, we don’t have to worry about zoning requirements

Franchise Requirements

The potential owner must have… Liquid assets $500,000 Minimum net worth $750,000 Store must be between 1200-1500 sq ft 16 Handles estimates the cost of starting

up a store to be about $450,000-$650,000

Ownership Info.

Cadence Trapini owns 50% of the business, Annette Trapini 20%, Karen Trapini owns 13%, James Trapini owns 10%, Kristen Trapini 5%, Nick Trapini owns 2%

Management and Departments

Management team: Cadence, Annette, Karen, James, Kris, and Alex Cadence is head manager Sales management team is the same as the management teamThe 16 Handles franchise team will assist us with a design and architect team to create an optimal layout for the storeManagers will also receive training at a 16 Handles corporate location

Financial Need The particular lot that I’m looking to place 16

Handles will probably cost about $330,000 Site improvements will probably cost about $49,599

to redecorate, furnish, and buy the right equipment to make and serve the frozen yogurt ($3,699 per yogurt machine)

$114.00: Fee for Food Protection Course. $25.00 permitting fee to manufacture and sell frozen desserts.

Total: $379,738 if we don’t have to demolish and rebuild a store (just fix up)

A small portion of funding will come from the owners of the store, and the majority will be from large loans from banks

Future Funding Needs

If the franchise decides that we need to update the design, layout, and/or décor of the store we will most likely need surplus funding for that too

Long Range Financial Need Eventually the frozen yogurt

machines will need to be replaced when they’re out-dated or aren’t functioning properly

This will cost about $32,000 (anticipating an increased cost in the machinery).