By Chris Guthrie How To Build An Email List For Your Business.

By Chris Guthrie

How To Build An Email List For Your Business

Why?

• You control the traffic source

Why?

• I’ve had this happen before in other businesses

Why?

• Other ‘free’ traffic sources don’t always last

Why?

• You have a chance at much higher engagement with email…

Goals For Your Email List

• Main value in an email list for Amazon focused email business1. Help you launch products2. Engage with your audience3. Supplement earnings (difficult to fully

replace)

How To Build An Email List

• Topics We’ll Cover To Start Getting Emails1. List building basics2. List building using your website3. List building using other sources4. How to use your email list

List Building Basics

• You need to offer something to sign up• 1. Lead magnet• 2. Future free product offers• 3. Future discount product offers

List Building Basics

• Companies you can use to build your list• Aweber (7 years)• GetResponse (2 years)• MailChimp (good free plan)

List Building Using Your Website

• Best places to implement opt in forms1. Pop ups2. Top of the site3. Feature boxes4. In content5. End of content6. Sidebar


• 1. Pop Ups – Who likes these?


• 1. Pop Ups• Exit intent based• Scroll based• Time based


• 2. Top Of The Site• Bar that sits above all content• Animated call to actions


• 3. Feature Boxes


• 4. In content


• 5. End of content


• 6. Sidebar


• If I had to pick favorites1. Pop ups – any page2. Top of the site – any page3. Feature boxes – blog pages4. In content – blog pages5. End of content – any page6. Sidebar – any page


• How do you make these opt in forms?• Aweber, GetResponse, MailChimp• Everyone has free form builders

• But there are better converting options


• Companies To Use• LeadPages.com (pay)• Landing Pages


• Companies To Use• LeadPages.com (pay)• Landing Pages• Pop ups


• Companies To Use• HelloBar.com (free but pay for branding

removal and other features)


• Companies To Use• SumoMe.com (free but pay to remove

branding)• Scrollbox• Giveaways


• Companies To Use• Rafflecopter.com (free + paid)• I’ll come back to this one

List Building Using Other Sources

• “Chris I have no traffic to my website what is the use in putting opt in forms there?”

• Great question of course

Sorry that’s all the time I have

Sorry that’s all the time I have


• There are ways to leverage other traffic sources to build your list much faster• Putting opt in forms on your website is

more of a set and forget it approach


Let’s focus on three areas1. Other Websites2. Facebook3. YouTube


How do you identify other websites that you canuse to help build your email list?


Search for websites relatedto your niche e.g. BBQ grill brush

“BBQ blog”


Another good source is AllTop.com


After looking at a few BBQ websites I found a reference to this network of BBQ websites called “The Smoke Ring”


Going there I found 1,200 other BBQ website partnership possibilities


Finding (too many) websites you can contact in your niche should be very easy


• Next step: Determine if the website would actually do a review / promotion of your product

• Search “review” or “contest” or “giveaway”


• Better yet - Do they use Rafflecopter?

• Search “Rafflecopter”


• How Rafflecopter works• Visitors get entries

into a contest by liking, following on twitter, joining an email list, sharing etc

• The more they do the more entries they get


• Win win proposal• You get the email subscribers but they get all

of the social media engagement• Or if you want social media engagement for

your brand suggest the alternate• You put up the prizes• If the site is bigger they will likely want

payment


• Track your contacting efforts via Google Sheets and (ideally) have your VA do the initial research and potentially the emails• Just hired another VA earlier this year $500

per month

• Here’s how to organize it



Let me share some email scripts for contacting websites but first a warning…

Don’t make your email sound like a script

Write the email like only one person would read it


Hello Tim,

We have a really high quality BBQ grill brush that we released on Amazon. I’d love to send you a free unit and offer 10 units for giveaway on your website?

Would you be interested? I see you’ve done some reviews and promos in the past so I’d love to know the process.

Thanks

Chris


Hello Tim,

Could we give away 10 of our premium BBQ grill brushes on your website?

I see you’re already using Rafflecopter on your blog via some past promotions you’ve done. Could we use the same platform? I have a few ideas to make this work well for your audience.

Let me know what you think,

Thanks

Chris


Don’t be surprised if most people say no


The bigger the website the more frequently they are contacted for promos


“Chris, how do you know how big a website is?”

Use SEObook.com or SEOQuake.com toolbar

4,000 unique visitors p/m according to Compete.com(note: this data is generally much lower)

Another data source: Quantcast.com


The bigger the website the more likely they are to want something more than just free product

$100 + FB boost money


Using Facebook to build an email list

Frankly I’m not as big of a fan of Facebook…


Two primary methods

1. Facebook Fanpage2. Facebook Group


1. Facebook Fanpage (Need to pay for reach)

Your own Facebook brand page

How to get Facebook likes?• Traffic from your website• Paid ads “Like BBQ? Like Us”• I’m not a Facebook paid ads expert


2. Facebook Groups


2. Facebook Groups (better reach)• Read the rules of the group• Contact the FB group admins• Offer free product to start and then suggest

a nominal payment to promote


Using YouTube to build an email list1. Create a YouTube channel2. Enable the extra channel features3. Record videos for your products


Creating a YouTube channel is simple


How to enable powerful features that can help your videos• External annotation• Custom thumbnails


How to enable powerful features that can help your videos• Associated website


Featured content

Display your best video


Extra channel features that matter1. External annotation2. Custom thumbnails• Use for better CTR


Extra channel features that matter3. Associated website• Allows you to send traffic to your

website (e.g. a VIP reviewers squeeze page)


Extra video features that matter4. Cards• Also allow you to send traffic to your

website


Easiest videos you can create right now1. How to style video• Show how to use the product

2. Unboxing video• Show what the packaging looks like and open and

describe the product3. VIP review club video• Tell your fans that they can get new products

from you for free in exchange for a review

How To Use Your Email List

• Ok what do with your email list now that you have it?• Send them emails!


• Biggest mistake people new list builders make• “I have an email list of 2,032 subscribers but I’ve

never sent them an email”• Why?

1. Don’t know what to say2. Afraid they’ll unsubscribe• The reason is almost always too many

emails (in general) or not interested anymore so don’t let that stop you


• Mail or suffer from “Lead decay”• People will naturally lose interest so don’t be

afraid to email


• What to email - follow up sequence (auto)• Email 1: Send freebie (e.g. lead magnet)• Email 2: Free product promo code (reviews)• Email 3: XX% off one of your other products• You can also mix in content focused emails

as well if you’ve got a company blog• Watch open rates over time



• What to email – broadcasts (one off)• New product launch request for reviews• “Buy this at a discount” or “Get this free”


• What to email – contest (auto)• Put up a prize via Rafflecopter, KingSumo

Giveaway, Contest Blitz or other contest platform• Use your website or other websites to

run these promos ~2 weeks works well• Then do a follow up with generous

coupon code to everyone that didn’t win


• Free WordPress Contest Plugin

Questions?

Questions?

Free WP download: contestblitz.com/arizona

Date post:	14-Jan-2016
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By Chris Guthrie How To Build An Email List For Your Business.

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