By : Edwar Hernandez : Lillian Tai

: Pat Khamlaksana

Agenda

• Introduction

• HP History

• Company Facts

• Products & Services

• Marketing Strategy & Management ideas

• HP Global Citizenship

• Summary

Introduction

What is Hewlett-Packard?

• Global provider of computing and imaging solutions and services for business and home.

HP History

The purchase of Compaq makes HP the 2nd largest computer manufacturer in

the world.

Founded by William Hewlett and David Packard as an electronic company

1938 1968

HP first minicomputers

2002

Hewlett and Packard started their business in the Palo Alto garage

The 2116A was HP's first computer

1966 1984

HP introduced the LaserJet

Company Facts

• Founded- Palo Alto, California

• Founders- Bill Hewlett & David Packard

• Employees- 325,000

• Revenue- US$ 114.552 billion

• Operation Worldwide- Africa, Americas ,Asia Pacific, Europe, Middle East

• Fortune 500(magazine) ranking of 9 in 2009

CEO

HP Chairman of the Board, CEO and President- Mark Hurd

About Mark Hurd

Born - January 1, 1957 (age 53), New York City, USA

Joined HP- February 10, 2005

CEO and President- March 29, 2005

Chairman of the board of directors-

September 22, 2006

Headquarters

Headquarter- Palo Alto California, US

Products & Services

Others

Computing System

IT Services

Printing System

42%

41%

14%

3%

Marketing Strategy

Strengths

Leading market position

High quality printer business

Strengths

Leading market position

High quality printer business

Weaknesses

Low profitability by the PSG segment

Weaknesses

Low profitability by the PSG segment

HP-HP-SWOTSWOT

Opportunities

Alliance and merger

Cost control

Opportunities

Alliance and merger

Cost control

Threats

Emerging Chinese PC manufacturers

Threats

Emerging Chinese PC manufacturers

Management ideas

“The HP Way”

1. Trust and respect for individuals.

2. Focus on a high level of achievement and contribution.

3. Conduct their business with uncompromising integrity.

4. Achieve their common objectives through teamwork.

5. Encourage flexibility and innovation.

HP Global Citizenship

Ethics & Compliance Human rights & labor practices

Environmental sustainability

Privacy

Social investment

Awards & Honors

HP wins top Newsweek Green Ranking Award 2009

HP receives SSPA certification 2009

HP Customer Service ranked among the best of 2009 in Business Week Survey

Stevie Award for Best Customer Service Organization from the American Business Awards

THANK YOU VERY MUCH