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By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund,...

Date post: 02-Jan-2016
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By Insiders For Insiders
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Page 1: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

By Insiders For Insiders

Page 2: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

By Insiders For Insiders

Page 3: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

Steve Lagier, of Lagier-Meredith, consulting winemaker.

Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

Others must remain confidential.

By Insiders. For Insiders.Punch is made by artisans at

top Napa Valley vintners

… who wanted a “cult style” Cabernet Sauvignon

… they can afford for themselves.

Page 4: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

$75+ Napa Cab taste for $35.

Mostly Napa Valley hillside grapes.

Classic Napa Cab character with velvety texture (like Pinot Noir).

Drinkable upon release.

“The Thinking Man’s Cabernet”

– California Wine Retailer

Page 5: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

By Insiders. For Insiders.• $35/$29.99 deepest

discount.• High end BTG.• Independent retail.• Fewer accounts, bigger

drops.• 1,000 cases per

vintage.Buyers & Sommeliers who love sharing secrets.•Selected On-Premise•Stores w/ Wine Clubs•Country Clubs & Yacht Clubs

Page 6: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

Secret Decoder Ring• Back label, lower

right.

• Tells where most of grapes were grown.

• 2011 is Spring Mountain.

Page 7: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.

By Insiders. For Insiders.


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