BY – Manushi Mishra(116)Mahendra Singh(114)

Vikas Singh(104)

INTRODUCTION

Nestlé is the world's leading Nutrition, Health and Wellness company.

Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company & Farine Lactée Henri Nestlé.

Nestlé's products include Baby food, bottled water, breakfast cereals, tea & coffee, confectionery, dairy products, ice cream, pet foods & snacks.

Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people.

Nestlé was listed No. 1 as the world's most profitable corporation in 2011.

HISTORY Nestlé was formed in 1905 by the merger of the Anglo-

Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, & Farine Lactée Henri Nestlé, founded in 1867 by Henri Nestle.

Its production had more than doubled by the end of First World war.

In 1947 Nestlé merged with Maggie. Since 1996, there have been various acquisitions,

including San Pellegrino (1997), Spillers Pet foods (1998), Delta Ice cream (2005), Oval tine (2007) and many more.

PRODUCTS Nestle has some 8000 brands with a variety range of

products across the no. of markets. Coffee & Tea : Nescafe Coffee mate Nespresso Nestea Bottled water: Perrier Aquarel Ice Mountain Vital

Milk shakes & other beverages: Carnation Caro Juicy juice Ovaltine Chocolate & confectionary: Nestle crunch Kit Kat Lion Bar Smarties Seasonings, Soups & Sauces: Buitoni Davigel Maggi CHEF

FINANCIAL DATA

Nestlé is the biggest food company in the world, with a market capitalization of roughly 191 billion.

Revenue 83.64 billion (2011) Operating income-12.538 billion (2011) Profit 9.487 billion (2011) Total assets 111.64 billion (end 2010) Total equity-62.60 billion (end 2010)

SALES BY ACTIVITY

SALES BY Geographic AREA

MAJOR COMPETITORS

INTERNATIONAL COMPETITORS: Kraft Foods Unilever Mars Incorporated OTHER COMPETITORS: GlaxoSmith Con, Britannia, Rei Agro, Kwality Dairy, KRBL,

Heritage Foods, Usher Agro, Vadilal Ind, LT Foods, ADF Foods, Lakshmi Energy, Kohinoor Foods, Agro Dutch Ind, SKM Egg Product, KLRF & Sita Shree Food.

Policy and regulatory framework

Major regulators are ISI, AGMARK, FPO etc. The Government of India (GoI) recognizes food processing

and agro industries as priority sectors. The GoI‘s announcement of a 4 per cent reduction in

excise duty has positively impacted the FMCG industry.

CHALLENGES Inadequate Distribution Network High competition between large and small

players Tailor-made Product with attractive Packaging Reach, Role of Distributor and PRICING Low price high quality, high price high quality

or low quality equivalent to price Competent front end sales force

CONTROVERSY & CRITICISM Marketing of Formula- Infant formula & Nestle

boycott Ethiopian debt. Melamine in Chinese milk (2002) Green washing Zimbabwe farms Palm oil use Child labour Water, bottled life.

CORPORATE SOCIAL RESPONSIBILITY World Cocoa Foundation Sustainable Agriculture Initiative Ecolaboration-reduce the environmental

impacts and increase the social benefits Expanding Business in Health Care

Nutrition Member of Fair Labour Association

AWARDS & RANKINGS

It is An ISO 14001 certified company. “OHSAS CERTIFICATION” (Occupational Health & Safety

Management System) in MAY 2006. Fortune magazine included Nestle in 2011 in their list of

“The 10 Most Admired Companies in the world.” International union of food science & technology honored

Nestle in 2010 with the “Global Food Industry Award.”

CONCLUSION Nestlé is the world's leading Nutrition,

Health and Wellness company with the mission of "Good Food, Good Life”, enhanced the life of people by offering tastier & healthier food and beverages at wide range of choices at all eating occasions, at all stage of life & at any time of the day, helping consumers care for themselves & their families.  

Source of the data

Official website of Nestle i.e. www.nestle.com

www.investopedia.com www.google.com