By Natalya MazkoBy Natalya Mazko

the largest media and entertainment corporation in the

world

• founded on October 16, 1923founded on October 16, 1923

• by brothers Walt and Roy Disney as an by brothers Walt and Roy Disney as an animation studioanimation studio

• one of the biggest Hollywood studiosone of the biggest Hollywood studios

• owner and licensor of eleven theme parks and owner and licensor of eleven theme parks and several television networks, including ABC several television networks, including ABC

and ESPNand ESPN

Disney's corporate headquarters and primary production facilities are

located at The Walt Disney Studios in Burbank, California

Who is the official mascot of The Walt Disney Company?

•Mickey MouseMickey Mouse is a comic animal cartoon character who has become an icon for The Walt Disney Company

•Mickey MouseMickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney

The Walt Disney Walt Disney CompanyCompany celebrates

his birth as November 18, 1928 upon the release of

«Steamboat Willie»

The anthropomorphic mouse has evolved from being simply a character in animated cartoons and comic strips to become one of the most recognizable symbols in the world

Mickey is currently the main the main charactercharacter in the Disney

Channel's Playhouse Disney series "Mickey Mouse

Clubhouse"

Mickey is Mickey is the leaderthe leader of of the Mickey Mouse the Mickey Mouse

ClubClub

Mickey was created as a replacement for Oswald the

Lucky Rabbit, an earlier cartoon character created by the Disney studio for

Charles Mintz of Universal Studios

Walt Disney began his first series of fully animated films in 1927, featuring the character Oswald the Lucky Rabbit

When his distributor appropriated the rights to the character, Disney altered Oswald’s appearance and created a new character that he named Mortimer MouseMortimer Mouse; at the urging of his wife, Disney rechristened him Mickey MouseMickey Mouse

Two silent Mickey Mouse cartoons—

««Plane CrazyPlane Crazy»»(1928) and

««Gallopin’ GauchoGallopin’ Gaucho»» (1928)—

were produced before Disney employed the novelty of sound for the third Mickey Mouse production,

««Steamboat WillieSteamboat Willie»» (1928)

««Steamboat WillieSteamboat Willie»» was an immediate sensation and led to the studio’s dominance in the animated market for many years

Originally, Mickey was voiced by Walt Disney himself

Later, those duties were assumed by Jim Macdonald and today Wayne Allwine

provides Mickey's distinctive voice

Mickey Mouse has appeared on thousands of merchandise items, and currently holds the esteemed title of Chief Greeter at the Disney theme parks

Video gamesVideo gamesLike many popular characters, Mickey has starred in

many video games, for example

Mickey Mousecapade Mickey Mania: The Timeless Adventures of Mickey

Mouse Mickey's Ultimate Challenge Disney's Magical Quest Castle of Illusion Starring Mickey Mouse Mickey Mouse: Magic Wands and many others.

ReferencesReferences

www.disney.go.com

www.en.wikipedia.ogr

www.disney.ru

www.home.disney.co.uk