BYRON MARCHANT ’78 PRESIDENT & CEO
THANK YOU FOR YOUR SERVICE
Tim Kobosko ’80 BOT: Class of 80’s Decade RepresentativeSpring 2013 - Spring 2019(Farewelled at COCP)
Minh-Tu Greenberg ‘99BOT: Class of 90’s Decade RepresentativeSpring 2016 - Spring 2019
WELCOME NEW TRUSTEES
Bob Kuberski ’93 BOT: Class of 90’s Decade RepresentativeSpring 2019 - Spring 2022
James Schwab ‘88BOT: Class of 80’s Decade RepresentativeSpring 2019 - Spring 2022
CONGRATULATIONS
Bryan Roach ’97
Chief Financial Officer
Kristen Pironis
Executive Vice President,
Communications and Marketing
CDR Craig Washington ’89, USN (Ret.)
Vice President, Engagement
WELCOME NEW TEAM MEMBERS
Kellyn Caldwell
Assistant Director,
Research and Stewardship
Gabbie Kulcsar
Associate Director,
Annual Giving Programs
Sara Westcoat
Human Resources Generalist
Jim Scally
Staff Accountant
WELCOME NEW TEAM MEMBERS
Jimmy DeButts
Senior Writer
Elizabeth Carpenter
Career Programs Assistant (SACC)
Timothy Woodbury
Memorial Affairs Manager
Leslie Cook
Event Planner
THANK YOU, USNA LEADERSHIP
VADM Walter E. “Ted”
Carter Jr. ’81, USN
62nd Superintendent
RADM (Sel.) Robert
Chadwick ’91, USN
87th Commandant of Midshipmen
WELCOME NEW LEADERS AND PARTNERS
RADM Sean Buck ’83, USN
Nominated: 63rd Superintendent
CAPT TR Buchanan ’92, USN
88th Commandant of Midshipmen
RECOGNITION• U.S. News and World Report 2019 Best Colleges
• #2 Top Public School
• #1 High School Counselors’ Top Picks
• #4 Undergraduate Engineering Programs Overall
• #5 Undergraduate Mechanical Engineering Program
• #22 National Liberal Arts Colleges
• Forbes 2018 College Rankings
• #31 Top Colleges
• #4 Public College
• #2 STEM College
MILESTONES AND ACHIEVEMENTS
• Class of 2019 includes Rhodes, Marshall, Gates
Cambridge, Schwarzman and Knight-Hennessy
Scholars
• 16, 086 applications for Class of 2022
• Cyber Operations program has received ABET
accreditation MIDN Maggie Dods ’19,
Rhodes Scholar
CONGRATULATIONS, 2019 DISTINGUISHED GRADUATES
Dr. J. Phillip “Jack”
London ’59
ADM Robert J.
Natter ’67, USN (Ret.)
Col Walter P.
Havenstein ’71, USMCR (Ret.)
ADM Robert F.
Willard ‘73, USN (Ret.)
CAPT Wendy B.
Lawrence ’81, USN (Ret.)
CLASS OF 2019 SERVICE ASSIGNMENTS
Assigned Community
166 USMC Ground
105 USMC Pilot
1 USMC NFO
272 Total Marine Corps
Assigned Community
260 Surface Warfare Officer
139 Submarines
33 Special Warfare SEAL
15 Explosive Ordnance Disposal
240 Navy Pilot
50 Navy NFO
12 Medical Corps
8 Supply Corps
4 CEC
8 INTEL
21 Cyber Warfare
6 Info Professional
1 Oceanography
797 Total Navy
$386.8 MILLION RAISED
• Cyber
• Athletic Excellence
• Naval Academy Fund
• International Programs
• Admission Excellence and STEM
• Midshipman Activities Fund
• Distinguished Professorships
• Experiential Leadership Learning
• Stockdale Center
• Alumni Association and Foundation Center
• Center for Academic Excellence
• Faculty Recruitment/Development
• NAPS Transformation
REGIONAL LAUNCH ACTIVITIES
Hawaii: 40 donors stewarded and
$4 Million in commitments
realized following events
Colorado: Engaged alumni chapter and parent club presidents with top
donors in Colorado and stewarded 27 donors
Texas: Engaged alumni chapter and parent club presidents with top
donors in Texas and stewarded 50 donors
NYC: David Robinson spoke at Cantor Fitzgerald Charity Day
San Diego: More than 350
donors, including President’s
Circle, stewarded and potential to
raise 7-figure gifts following event Campaign in a Box
NEXT STEPS: RAISE $70 MILLION IN TARGETED AREAS THROUGH FALL 2020
$43.7 MILLION NEEDED IN TARGETED AREAS: USNA • Academics ($15.1 million)
• International Programs: $11.1 million
• Faculty Development $3.27 million
• Center for Academic Excellence: $600,000
• Project-Based Learning: $105,000
• Admissions ($7.5 million)
• Outreach: $5.6 million
• NAPS: $1.9 million
• Leadership and Ethics ($9.7 million)
• Experiential Leadership: $4.6 million
• Midshipman Activities Fund: $2.4 million
• Stockdale Center: $1.8 million
• Distinguished Military Professors: $930,000
$43.7 MILLION NEEDED IN TARGETED AREAS: USNA • Athletics ($9.5 million)
• Athletic Excellence: $7 million
• Capital Projects: $2 million
• Sport-Specific: $550,000
• Instructional Support and Technology ($1.9 million)
$28.4 MILLION NEEDED IN TARGETED AREAS: AA&F
• Alumni Association and
Foundation Center ($10.8 million)
• Naval Academy Fund ($17 million)
• Campaign Fund ($638,000)
UPCOMING EVENTS 2019 • 22 May Blue Angels Demonstration
• 24 May Graduation 2019
• 30 May – 3 June All Academy Challenge
• 27 June Class of 2023 I-Day (Class of 1973 Another Link in the Chain)
• Fall 2019 Terwilliger Center Ribbon-Cutting
• 5 October 25th Anniversary of President’s CircleNavy vs. Air Force
• 25 October Homecoming Golf—Queenstown Harbor Golf
• 22 November Athletic and Scholarship Programs 75th Anniversary
• 14 December Army/Navy 2019
CRAIG WASHINGTON ’89 VICE PRESIDENT, ENGAGEMENT
• Customer Svc / Front Desk• Cynthia Belt• Carrie Carrol
Director
Career Programs
Dave Church ‘67
EA / BOT Admin
Cathy Wagner
Ass’t Director
Chapters
Joe Fagan ‘89
Assoc Director
Parent Clubs
EB Beedenbender
Assoc Director
Class Support
Holly Powers
Assoc Director
Alumni Relations
Noreen Frenaye
Ass’t Director SACC
Tonya McGinnis
Career Programs
Assistant
Elizabeth Carpenter
Membership
Paige Fuller
Memorial Affairs
Timothy Woodbury
• SIG Support (x3)• SIG Websites/Events• USNA ECA support• DGA• HFH• Alumni Travel• Merchandise
• Class Support (x80)• Class Websites/Events• COCP (x2)• Reunions (14-15 yr)• Class Governance / History• ALITC• Battalion Receptions• Ring Bank• Midshipman Ring Program
• SACC• SACC Central• Memorial Affairs• Career Service Support• Alumni Mentoring Prgm
• BOT Meetings• Alumni Research & Support• Lucky Bag Locker• TVP's (FONA's)
• Chapter Support (x101)• Chapter Websites/Events• ICOF• Memorial Affairs• Admissions Outreach
Support (NASS/STEM)• BOT Cmte supprt
• Parent Club Support (x80)• Club Websites/Events• PCOC• I-Day Picnic• National Plebe Send-off
events
• Membership Admin Support• Membership sales• Financial reconciliation• Net Community
• Last Call • Obits• Communications• Member Record updates
• SACC• SACC Central
Vice President
Engagement (July 19)Craig Washington ‘89
• Class of 2023 Plebe Send Off events (May/Jun 2019)
• Distinguished Chapter Award submissions (01JUN-30JUL 2019)
• Fall 2019 Football & Regional Campaign activity
• Triennial Count – Effective 31DEC19• Other Chapter Selection (Summer 2020)
UPCOMING MILESTONE EVENTS
DISTINGUISHED CHAPTER SELECTION
Call for nominations: 01JUN-30JULSubmission review: Late summer 2019Awardees announced: Late Fall 2019
Alumni Mentoring Program
24
AMP.2 – Seeks to create higher value by promoting higher active-duty retention of Alumni.
Completed since last report (for Class of ‘19):
1. New Local Chapter Advisor Program (LCAP) – AMP system modifications completed; 14 Chapters enrolled; 541 1/C Mids signed-up to connect with local Chapters’ volunteer Alumni Advisors
2. New Mentor-initiated Matching Pilot/Capability
a. AMP system modifications completed & tested
b. New Graduate Exercises developed & tested
Launched new AMP.2 tools
All Number
of…
May 2019
May 2018
All participants(Classes 2016 to 2019)
3,794(2,131)
2,709(1,220)
Active matches 831(326)
692(170)
Pending matches
34(34)
28(24)
At a glance
• Continue implementation of AMP.2
─ Support Local Chapter LCAP rollout
─ Launch Mentor-initiated Matching to all O1-O3s
─ Develop & Pilot new retention focused tools/exercises for those O1-O3s
• Implement the new 2019 AMP Performance Metrics Plan
AMPMay2019 2019 & Future Years
At a glance
✓ Steady growth
✓ Satisfied users
✓ Fully funded
✓ On budget
✓ Continued focus on AMP.2 - Aimed at improving retention
SHARED INTEREST GROUP UPDATE
• >1200 Members• 1674 Facebook followers• 24 Events held (2018) • NASS/STEM Scholarships • USNA Women ECA support
• >50 Members• 1389 Facebook followers• Marine Corp Marathon• Honor our Fallen Heroes• Virtual Memorial Hall
• >80 Members• 328 Facebook followers• 15 Events held (2018) • $15,000 Donation to MWF activities
Key Dates for 2020 DGA Nomination Cycle1 July 2019: Nominations Open21 October 2019: Nomination DeadlineTBD Spring 2020: Medal Ceremony
DGADemographics of 2019 Nominations
Decade Noms Rcpts 201930’s 13 8 040’s 39 14 150’s 107 33 460’s 100 24 670’s 55 10 880’s 4 2 290’s 1 0 2
Totals 346 91 23
SACC 25TH ANNIVERSARY•25th Anniversary•>30k service academy alumni attended (~ half USNA grads)
•JAX SACC (MAR19) •76 companies•337 attendees
•Encourage your own companies to hire our alum
San Antonio moving to Dallas
SACCentral (*new feature)
SACC Central• 110 current Postings• Jobs only available to Service Academy
grads• Searchable• Post your resume • Publish when you want to be “searchable”
• Extensive overhaul of Memorial Affairs website (Anne Sharp / Timothy Woodbury)• Improved links to memorial resources and planning tools• Feedback requested
NEW OVERALL MEMBERSHIP GROWTHExceeded BOT established Goal of 1700 New Members Annually – 6 consecutive years
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2200
New Alumni New Parent New MIDN
New Alumni New Parent New MIDN Total New Members
NOV10-NOV11 50 396 1151 1597
NOV11-NOV12 29 484 1161 1674
NOV12-NOV13 90 530 1135 1755
NOV13-NOV14 114 634 1067 1815
NOV14-NOV15 125 706 942 1773
NOV15-NOV16 93 815 1095 2003
NOV16-NOV17 82 891 1105 2078
NOV17-NOV18 81 888 1157 2126
BOT Goal:1700 New members annually
Date Opponent Location
August 31 Holy Cross Annapolis, MD
September 14 East Carolina Annapolis, MD
September 26 (Thur) @ Memphis Memphis, TN
October 5 Air Force Annapolis, MD
October 12 @ Tulsa Tulsa, OK
October 19 South Florida Annapolis, MD
October 26 Tulane Annapolis, MD
November 1 (Fri) @ Connecticut East Hartford, CT
November 16 @ Notre Dame South Bend, IN
November 23 SMU Annapolis, MD
November 30 @ Houston Houston, TX
December 7 AAC Championship TBD
December 14 Army Philadelphia, PA
2019 FOOTBALL SCHEDULE
BILL O’CONNOR EXECUTIVE VICE PRESIDENT, DEVELOPMENT
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$386.8 MILLION RAISED
• Cyber
• Athletic Excellence
• Naval Academy Fund
• International Programs
• Admission Excellence and STEM
• Midshipman Activities Fund
• Distinguished Professorships
• Experiential Leadership Learning
• Stockdale Center
• Alumni Association and Foundation Center
• Center for Academic Excellence
• Faculty Recruitment/Development
• NAPS Transformation
REGIONAL CAMPAIGN ACTIVITYProjected Commitments (High): $97,163,622Projected Commitments (Low): $30,643,622
Region Regional Campaign Raised to Date
(7/1/2012-2/28/2019)
Projected Commitments
(High)
Projected Commitments
(Low)
Texas $23,296,819 $6,278,622 $1,678,622
Northern California $24,859,291 $4,030,000 $1,780,000
Southern California $43,525,852 $17,190,000 $2,610,000
Midwest $33,784,466 $12,250,000 $1,250,000
Mountain West $11,189,329 $5,060,000 $360,000
Georgia $17,463,997 $200,000 $200,000
Florida $13,353,711 $1,250,000 $750,000
NYC Metro $13,102,328 $19,000,000 $6,025,000
Mid-Atlantic $126,784,790 $16,500,000 $12,500,000
Other Top Prospects N/A $15,405,000 $3,490,000
TOTAL $307,360,583 $97,163,622 $30,643,622
REGIONAL CAMPAIGN IMPACT
Mid-Atlantic: $126.8M
SoCal: $43.5M
NY Metro: $13.1M
NoCal: $24.9 M
TX:$23.3M
Midwest: $33.8M
FL: $13.4M
GA: $17.5M
MT West:$11.2M
CLASS GIVING• $42 million for this campaign
• 8’s wrapped up in 2018—raised nearly $6 million overall
• 9’s concluding this year:
1959: $1.4 million to date
1969: $2.2 million to date
1979: $1.1 million to date
1989: $700,000 to date
2009: $660,000 to date (“2nd” First Gift Class)
SUMMARY OF THE 8’S SUPPORT
CLASS NAFACADEMIC
EXCELLENCELEADERSHIP EXCELLENCE
ADMISSION EXCELLENCE
PHYSICAL MISSION EXCELLENCE
OTHER RAISED
1958 XLarson Leadership
Award$456,000
1968 X LEL SMI's Chapel $1,973,000
1978 X CEL STEM Athletic Excellence $2,286,000
1988 X Cyber ELD Athletic Excellence $556,000
1998 X
IPO
Athletic Excellence $253,957
Cyber
2008 X MAG $366,808
SPECIAL SHOUT OUTS
2008• Our “1st” First Gift Class. • Huge success: raised more than
$365,000• About four times the average First Gift
total
1968• Refurbished Chapel Doors• 100% Flag Officer participation in
class project: 27 out of 27!
A LOOK AHEAD
Classes Launching Projects in 2019197319831992199320022003 (may shift to 2020)2011 (First Gift, already participating in Campaign)
Classes Planning to Launch in 2020 19741984199420042012 (First Gift, already participating in Campaign)
HOW CHAPTERS CAN HELP
• Summer STEM and Admissions Excellence
• Alabama, Alamo, Central New York,
Greater Kansas City, Hampton Roads,
North Texas, Pensacola, Philadelphia,
San Diego, Southern Arizona, Southern
Idaho, Texas Gulf Coast, Tulsa and Upper
Midwest already have supported
• Midshipmen Activities Fund
• IPO
• ’63 Center for Academic Excellence
Recognition
Appropriate recognition will be given in the
Donor Report and for each program supported
• 30 May – 3 June
• Service Academy with the highest percentage of graduates making a gift wins
• Tremendous short-term fundraising vehicle; great source of new donor acquisition
KRISTEN PIRONIS EXECUTIVE VICE PRESIDENT, COMMUNICATIONS AND MARKETING
MARKETING & COMMUNICATIONS OVERVIEW
• Support engagement and facilitate fundraising through messaging and storytelling; engaging and meaningful events and opportunities; strategic partnerships, sponsorships and relationships.
• Foster enterprise collaboration on events, communications, and other opportunities and initiatives to ensure strategic focus and return on investment/mission.
• Serve as advocates for the end user (reader, member, donor, friend, etc).
STORYTELLING
46
MARKETING & COMMUNICATIONS NEAR-TERM PRIORITIES
• Online updates continue
• Mini-campaigns around fundraising and engagement priorities
• Regional events through December 2020
• Campaign close
• Revamp revenue streams
• Enhance & update processes and procedures
• Update & communicate privacy policy
EXTE
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AL
INTE
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