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C-8 Issue 2007 Avon Products, Inc. 76718-9 Nightlight Recall, page 3 Holiday Ordering Schedule, page 6 Shipping Fees Waived, page 9 NOVEMBER 2, 2007 – NOVEMBER 16, 2007, VOLUME IX, ISSUE 23 A pparel, accessories, footwear, watches and jewelry—the product lines that fall under our Try the Trend umbrella—are among Avon’s best-selling items. They offer great fashion at even better prices, making them an easy sell. For instance, Gloria Gitchell of Wyoming, Michigan, sold more than $100,000 worth of these products last year. Want a piece of that? Try the Trend actually makes it easy for you. You just have to know how to work it. Try It Out Try the Trend builds sales by coor- dinating items across several cate- gories into one “look,” says Michael Sengstack, Avon Senior Product Manager for Apparel and Accessories. For example, C-23’s Warm Wishes offers everything a Customer needs to build a coordinated head- to-toe ensemble, from caps, ear- rings and scarves to watches, rings and boots. This is very much like what fashion retailers do, but Avon has some crucial advantages. For one, con- venience: “Avon Customers don’t have to travel from shop to shop or from floor to floor to build their look,” says Michael. Also, Avon’s prices are lower than most fashion outlets. The Inspiration The explosion of the fashion mar- ket and the need to have the latest in designs inspired Try the Trend. Sally Haigh Alex, Vice President, Fashion and Home, and others noticed that everyday people were taking a higher interest in fashion due to stories in People, on Entertainment Tonight and on the Internet. As a result, Americans have become more fashion-conscious. “But just because people can see the trends doesn’t always mean that they’re comfortable buying them,” says Michael. New styles may intrigue Customers, but department-store price tags can dampen their enthusiasm. So Avon decided to give Customers a way to build fashion- able looks at a reasonable price. That’s what Try the Trend means, says Michael: “Try it and see if you like it. If you don’t, you haven’t spent a huge amount.” If you do like it, you’ll be right in Continued on page 3 Haute Times Ahead Sew up sales with chic Try the Trend fashions. Special 12-Page Issue
Transcript
Page 1: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

C-8 Issue

2007

Avon Products, Inc. 76718-9

■ Nightlight Recall, page 3 ■ Holiday Ordering Schedule, page 6 ■ Shipping Fees Waived, page 9

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Apparel, accessories, footwear,watches and jewelry—theproduct lines that fall under

our Try the Trend umbrella—areamong Avon’s best-selling items.They offer great fashion at evenbetter prices, making them an easysell. For instance, Gloria Gitchellof Wyoming, Michigan, sold morethan $100,000 worth of theseproducts last year. Want a piece ofthat? Try the Trend actually makesit easy for you. You just have toknow how to work it.

Try It OutTry the Trend builds sales by coor-dinating items across several cate-gories into one “look,” saysMichael Sengstack, Avon SeniorProduct Manager for Apparel andAccessories.

For example, C-23’s Warm Wishesoffers everything a Customerneeds to build a coordinated head-to-toe ensemble, from caps, ear-rings and scarves to watches, ringsand boots.

This is very much like what fashionretailers do, but Avon has somecrucial advantages. For one, con-venience: “Avon Customers don’thave to travel from shop to shop orfrom floor to floor to build

their look,” says Michael. Also,Avon’s prices are lower than mostfashion outlets.

The InspirationThe explosion of the fashion mar-ket and the need to have the latestin designs inspired Try the Trend.Sally Haigh Alex, Vice President,Fashion and Home, and othersnoticed that everyday people weretaking a higher interest in fashiondue to stories in People, onEntertainment Tonight and on theInternet.

As a result, Americans havebecome more fashion-conscious.“But just because people can seethe trends doesn’t always meanthat they’re comfortable buyingthem,” says Michael. New stylesmay intrigue Customers, butdepartment-store price tags candampen their enthusiasm.

So Avon decided to giveCustomers a way to build fashion-able looks at a reasonable price.That’s what Try the Trend means,says Michael: “Try it and see if youlike it. If you don’t, you haven’tspent a huge amount.”

If you do like it, you’ll be right in

Continued on page 3

Haute Times AheadSew up sales with chic Try the Trend fashions.

Special12-Page

Issue

Page 2: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

Have products toreturn? Use e-Z Returnsat YourAVON.com tostreamline your busi-ness and save youmoney.

There, you can selectinstant credit based onprior purchases.Directions will then begiven on how to returnthe products. You canprint either a UPS orUnited States PostalService (USPS) label basedon the weight of the prod-ucts and the Avon-negoti-ated rate. This can saveyou money, since ratesmay be lower than the pre-vious fixed one. You canalso track your returns.

For Representativeswho use UPS Return

Product Labels, theycannot be ordered afterC-25 and will be discon-tinued as of January 1,2008. Representativeswho use the labels in2008 will be charged atthe current Avon-UPSnegotiated rates ratherthan the former $5.50 percarton.

Representative Times NOVEMBER 2, 2007 – NOVEMBER 16, 2007

2 HOT TOPICS

C-1 Top Demo PicksE

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What Matters Most...

Saying Hello

★Andrea Slater

President, Avon North America

Ican’t tell you how delighted I am to bein the States and to be writing my firstof many “What Matters Most” columns.

I am truly looking forward to using thisspace as a way to start an ongoing dialogwith you, the Representatives who makethis company what it is.

Like many of you, I have a long historywith Avon. I started 15 years ago andhave worked my way up. As a wife,mother and businesswoman, I fullyunderstand the demands that so many ofyou face.

Setting goalsMy mission is to help make your business-es better and easier to maintain by build-ing and sustaining field initiatives that willsupport and enhance your businesses andcreate Customer energy. I want nothingmore than to help you succeed. I havewitnessed firsthand the greatness thatoccurs when women have the ability tocontrol their financial destinies.

I believe that through dynamic marketingendeavors, enticing promotions and usingthe brochure to its fullest potential, wecan help create better tomorrows for allof you. I truly believe in the power ofdirect selling, and we should take tremen-dous pride in what sets us apart from thecompetition.

I look forward to meeting and hearingfrom you as we start on this journey.

• Demo the AvonMust-Have BeautyCollection, in oneglamorous pinkpurse.

• Throw a Pedi-Partyusing the FootWorks SpecialRepresentative Offerand party checklist.

• Sneak a peek at new AvonSolutions AgelessResults IntensiveA-Line Treatment.

UPS Labels To Be Discontinued

Page 3: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

3SALES

Managing Editor: Alexis Barnes; Art Director: Laura Gruce; Graphic Designer: Federico del Castillo; Illustrator: Lana Pirulli; Writers: Bernita Dorch, Roy Edroso; Contributor: Barbara Easterling; Copy Editors: Valerie David, Linda Schmukler

is published 24 times a year in English and Spanish by Avon Products, Inc., 1251 Avenue ofthe Americas, New York, NY 10020. Write to us at thisaddress, Attn: Representative Times, or e-mail us at [email protected]. Copyright © 2007 by AvonProducts, Inc. All submissions become the property of AvonProducts, Inc., and cannot be returned. By submitting materi-als to Avon, you consent to the use of all or part of such

materials for any purpose in connection with Avon, includinguse or publication of such materials (including your name,hometown and state, words and ideas and any photograph orother likeness) in any medium, including YourAVON.com, inany country. Materials chosen may be edited or cropped forclarity or space. You will not have the opportunity to review inadvance Avon’s use of your materials, and no fee or othercompensation will be paid if your materials are used.

Representative Times

On the Cover:Haute Times Ahead

Product Recall

Aquality defect has been discovered in certain Bubble Nightlights Avon soldbetween February 2006 and May 2007.

The manufacturers of these products are voluntar-ily recalling them because they may overheat andpose a risk of burn/shock.

The Nightlights include the Disney Princess®,Winnie the Pooh®, and Care Bears™ BubbleNightlights that were introduced in February2006 in C-9, and the SpongeBob SquarePants®,Dora the Explorer®, Blue’s Clues®, TheBackyardigans®, Thomas the Tank Engine™ andGo, Diego, Go!® Bubble Nightlights that wereintroduced in August 2006 in C-16.

Those Representatives who purchased theNightlights have received an e-mail or letter fromAvon with instructions on how to return the prod-ucts to the manufacturer. Any questions shouldbe directed to the manufacturer at (toll-free) 888-493-8903.

Haute Times AheadContinued from front cover

step with the fashion world.Michael and his colleaguesdo the same research majorretailers do to stay current.This includes poring overindustry “forecasts” foreverything from color tocut, and attending the bigfashion events worldwide.That’s how Avon assures

that its unique and original designs will be in stylewhen they’re released months later.

Finally, Avon’s large network of vendors allows thecompany to get these items made at low cost, which ishow we can offer, for example, the Snowflake Jewelryin Red Signature Box Earrings or Necklace for just$4.99 with any $10 purchase from the C-23 Brochure.

Get with the Trend!Here’s some expert advice from top Trend-sellers onhow to get your share of Try the Trend sales:

Wear Demos. “Once they see it on you and find outwhere it’s from, the orders just start rolling in,” saysLois Metcalf of Cumberland, Maryland. Be your ownmodel. Get Try the Trend demos and wear themaround. Photograph yourself in Avon fashions andput the pictures in your newsletter or on youreRepresentative Web site.

Outfit the Family. Karen Schnuelle of Mesa,Arizona, sells a lot of sleepwear to families. “ManyCustomers like the idea of matching PJs and slippersfor everybody on Christmas morning,” she says. “Ihad one Customer who spent over $500 doing this.”In C-23 the M&M’s® Sleepshirt comes in both Missesand Women’s sizes, and the M&M’s® Sleep Pantcomes in five sizes. Most Customers with families willwant more than one! Don’t forget to ask.

Keep It Light. As Michael says, at these low prices,fashion can be an adventure for your Customers—away to experiment and maybe “discover a part ofthemselves they didn’t know was there.” Why notencourage them to Try?

Page 4: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

Representative Times NOVEMBER 2, 2007 – NOVEMBER 16, 2007

BEAUTY4

GenerateMoreOnlineSales

We are very excited to intro-duce another first-to-marketinnovation in C-4—AnewClinical AdvancedDermabrasion System. It is theFIRST 4-level at-home micro-dermabrasion system whereyou see a new level of youthfulradiance with every twist. Infact, 100% of women (whoused it in a dermatologist-supervised clinical study) sawimproved skin texture,improved skin clarity and moreeven skin tone! This product willcost only $28 instead of the up

to $800 it would cost for a 4-step series of micro-dermabrasiontreatments.

A Unique One-Time-Only OfferThis innovation is exclusive to Avon—no other company has aproduct like this. Clinical Advanced Dermabrasion System willbe THE must-have treatment for virtually every woman in 2008.So, how will we make sure your Customers can get their handson this innovation early? On page 113 of the C-26 Brochure,we are offering a unique 1-week trial size of this never-before-seen product for just 99¢! We expect that over 700,000 shop-pers will try this new, breakthrough product, and based on theextraordinary experience, they will want to buy this product …from you!

What’s in It for You?For this unique one-time-only trial offer, you will not be earn-ing commission. However, it will count toward your AwardSales earning level and Leadership Bonus if purchased bymembers of your Downline. You might ask why we did this?

• First and foremost, this 99¢ trial offer will help you driveadvance sales (at $28) before Clinical Advanced DermabrasionSystem launches in C-4.

• One of the biggest challenges with sampling Anew is findingthe right Customer—someone who wants high performanceanti-aging products and is willing to pay for the exceptionalresults. Most people buying this trial size are making this searcheasier by identifying themselves as the right Customer forAnew.

• C-26 is one of our largest, most high-traffic campaigns of theyear. Many more Customers will try this product—and willcome back to you at a time of year that is typically very slow.This will help increase your advance sales of this breakthroughproduct.

• Capitalize on the New Year’s skin care trend. It is one of themost important times when women recommit to looking theirbest. Using this offer will help you reach these women and ulti-mately grow your sales and earnings.

Avon to Offer AnotherFirst-to-Market Treatment

Launching this month, “Growing Your eBusiness” is thenewest addition to The Beauty of Knowledge trainingfamily. This is the third course in the eRepresentative

training series, and by completing it you will learn how totake your eBusiness to the next level. Learn how to useyour Web site and Web communication tools to build loyal-ty among existing Customers and gain new Customers aswell as Downline members.

The New Course Will:■ Show you strategies for promoting your Web site to

generate new sales and eCustomers.

■ Show you how you can reach out to multiple Customersat once using the “groups” and “forwardable e-mails” features in Web Office.

■ Review ways you can give your online Customers exceptional service to encourage repeat business.

■ Present differences between the Web Office communi-cation tools like eCards, eMessages, forwardable e-mails and Auto Responder. Learn to use each one to meet your Customer’s needs.

■ Help you look at the different ways your Web site can help you recruit new Downline members.

Coming SoonTwo new courses will be added soon to The Beauty ofKnowledge training: “How to Conduct Effective Meetings”and “Accelerating Success through Meetings.” Thesecourses will help you learn how to conduct four differenttypes of meetings and how to better facilitate meetings.Watch for the launch of these courses in 4th Quarter.

As always, make sure to click on the “Rewards” tab to findout how you can be entered in a drawing for the Build ItBig book, Beauty Bundles, brief bag, day planner and thegrand prize, a Dell laptop computer. Winners are postedmonthly.

New course teaches how to maximize Web tools.

Page 5: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

5SALES

FYIRelax after a day of holiday

shopping with great deals in theC-25–C-1 Spa Finder® flyer. Gift itemslike the Spa Finder® Stone TherapyGift Set are available for under $10. Toorder, log on to YourAVON.com anduse 970-354 for English, or 970-369for Spanish.

You and your Customers can slip intosomething special from the C-25–C-1

Lingerie flyer. You can “Buy 1, Get 1at 50% Off” on favorite productssuch as Bali® bras and the Lace TrimCharmeuse PJ. To order, log on toYourAVON.com and use 318-678 forEnglish, or 318-682 for Spanish.

Get glam for the holidays and NewYear with products from the C-25–C-26 Beauty on a Budget flyer. Saveup to 60% on ergonomic makeup

brushes and fragrances for her. Toorder, log on to YourAVON.com anduse 970-335 for English, or 970-340for Spanish.

Step out in style with offerings in the C-25–C-26 Footwear flyer. Save onthe Slouchy Suede Comfort Boot, theFlip Flop 4-Pack and more. To order,log on to YourAVON.com and use 220-824 for English, or 220-839 for Spanish.

• C-1 What’s New, page 4The correct price for the Moisture Therapy Bonus-Size Body Lotions is “Buy Any 3 for $19.99.”

• C-1 What’s New, page 4The correct price for the Bubble Bath (8 fl. oz.) is $1.99, but we will honor the $1.79 price for Representatives.

• C-1 What’s New, page 11The correct price for the Hooded Bath Wrap and Mitt Set is $12.99 each, but we will honor the “Buy Any 2 for $20” price for Representatives.

• C-26 P.O., page 29The correct line number for the mark Color Chart is 793-973.

OOPS!

C-1 PRICE CHANGESTo maximize Customerinterest and help driveyour sales, some last-minute price changeswere made that impactthe demo prices asprinted in the C-1What’s New.

Here are the details:

Nylon Mini Hobo $12.99 Intro Special; PC $9.09will be $19.99 R $9.74

Some of our recent brochures have photo spreadsfeaturing Jennifer Hudson, the Avon spokeswoman forour new Imari Seduction and Imari brands. One ofthese photos depicts Jennifer Hudson holding theOscar® she was awarded by the Academy of MotionPicture Arts and Sciences.

Please be advised that the Academy does notendorse or sponsor any commercial products, includ-ing Imari and Imari Seduction. When calling on aprospective Customer, please do not mention or referto the Academy Award® or Oscar® in any way.

If a Customer raises the subject of Ms. Hudson’sOscar® or Academy Award® first, please respond, with-out further comment, that Avon has no connectionwith the Academy, which neither endorses nor spon-sors Imari, Imari Seduction or any other product.

Jennifer Hudson UpdateNew Prices Demo Prices

Page 6: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

Representative Times NOVEMBER 2, 2007 – NOVEMBER 16, 2007

6 SALES

• In addition to your regular C-26 order, you can place “Ship Separate” orders to arrive earlier—great for those gifts your Customersneed to give ahead of the holiday.

• Use Guaranteed Fastest Delivery if you need your order within 2 or 3 days or delivered on a Saturday.

NORMAL FASTER FASTEST

• Order between December 4 and December 17.• Order between December 4 and December 18.

• Order by phone through a LIVE Specialist ONLY.

Order Size FEE

$0–$99.99 $7

$100–$199.99 $10

$200 or more No Charge

* Surcharge still applies to AK, HI and Guam shipments.

Order 2nd-Day 3rd-Day Saturday Size Delivery Delivery Delivery$1–$50 $20.73 $16.29 $31.64$50.01–$100 $31.64 $23.89 $43.64$100.01–$200 $39.27 $33.66 $51.28$200.01–$300 $51.28 $45.60 $62.18$300.01–$400 $75.28 $59.72 $97.10$400.01–$500 $85.09 $72.75 $108.01$500.01 or more 25% of order value for all deliveries

• Your order will arrive within the time frame you request.

• On-time orders are scheduled to arrivebefore the holidays.

ENGLISH: 1-888-521-AVON (2866)SPANISH: 1-888-537-AVON (2866)President’s Club Representatives: Call your regular toll-free number.

ENGLISH: 1-800-477-7349SPANISH: 1-888-590-AVON (2866)

Call Monday–Saturday, 6 a.m. (Spanish8 a.m.) to midnight EST; Sunday, noonto midnight EST. Call by midnight ESTfor shipment the next business day.

• Orders will usually arrive within 2–5 businessdays (delivery is dependent on UPS zone).

• Alaska, Hawaii and Guam Representatives: Refer to the special flyer in C-24 for your phone-in details.

❄❄

❄ ❄❄

❄• On the “Create Order” screen, you may order up to one campaign in advance.

• To process your order early, select “Separate” shipment on the final order screen.

• For full instructions on online ordering, referto The Beauty of Knowledge training course.

• Place your regularC-26 order according to the Representative Processing Schedule, which will appear in the next edition of Representative Times.

All orders are subject to credit review prior to shipment.

• Order online, by phone or by P.O.

• Order online or by phone.

HASSLE-FREE HOLIDAY “SHIP SEPARATE” FEES GUARANTEED FASTEST DELIVERY RATES

Order by phone.

Order by phone.

Order at YourAVON.com.

Avon’s Holiday Ordering ProgramHere are three flexible ways to place your order in time to meet your Customers’ needs.

❄❄

Page 7: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

7SALES

Despite some pretty big obstaclesthat kept coming her way, LisaWilber of Weare, New

Hampshire, always knew she had adate with destiny.

Lisa was an 18-year-old bride living inGuam, where her husband was sta-tioned, when she first started sellingAvon in 1981. Soon she was back inthe States, working at a succession oflow-paying jobs—third-shift conven-ience store clerk, waitress in a night-club, bookkeeper, wedding invita-tion/business card designer andbabysitter—while attending businesscollege and selling Avon part-time. “Itwas pocket money,” she says.

In 1988, after earning two associate’sdegrees, Lisa moved to NewHampshire and found a secretarial jobpaying $15,000 a year plus full bene-fits. “I really thought I had made itbig,” she says with a laugh. But twoyears and four pay raises later, Lisa wasdownsized. “I was in a panic. But thenmy husband said, ‘Honey, why don’tyou do more with that Avon thingyou’ve been playing with.’ “ As timewent by and Lisa still hadn’t found ajob, she decided to give Avon her bestshot and she hasn’t looked back since.

Mentoring Her DownlineLisa takes personal responsibility forhelping the members of herDownline succeed. “I receive dozensof calls and e-mails every day,” says

Lisa. “The best advice I can give is totreat your business like a real busi-ness, not some hobby or club.” Atrue entrepreneur, Lisa’s mission andthe mission of her company, “TheWinner in You,” is to empowerwomen through education, resources,service and by example.

Lisa continually establishes goals forherself and her team and monitorsthe team’s progress while providingcoaching and mentoring that includebusiness reviews, the sharing ofresources (tapes, books, CDs), recog-nition of top sellers, incentives, week-ly online chats, weekly conversationswith top sellers and encouraging herDownline to continuously educatethemselves.

The mother of 2-year-old Lydia Mae iscurrently leading an effort with theWinchester, New Hampshire, HistoricalSociety, to raise $50K to create a Mrs.P.F.E. Albee Room at the SheridanHouse Museum in Mrs. Albee’s home-town of Winchester. It will include therenovation of a room, and contain19th-century furnishings and memora-bilia. Lisa is also a member of theWeare Chamber of Commerce andhas run for the state House ofRepresentatives.

Marketing HerselfLisa has appeared in Avon’s Rich andFamous videos as well as AvonDreams and Empowering Women

magazines. Recently, Lisa volun-teered to become an active memberof the Partnership for Success 2—ateam Incentive that encourages per-sonal prospecting and recruiting.She has been featured in the MLMbook Wave 4, by Richard Poe, andon various radio stations and innumerous print publications, includ-ing Executive Female, NetworkingTimes and Fortune magazines. Shewas even featured on the cover ofCruiser Quarterly magazine—anational publication dedicated toowners of PT Cruisers—with herAvon-wrapped Cruiser. Inside was afour-page spread telling her Avonstory.

Lisa is the author of the direct-selling/network marketing book,Marketing Ideas for the Wild at Heart,and has been recognized for her suc-cess by the Direct Selling Women’sAlliance. Lisa has also earned a profes-sional membership in the NationalSpeakers Association.

Despite her success, Lisa hasmoments of self-doubt. “I don’t seemyself as successful. I’m just gettingstarted building my dream life,” shereflects. “I started out thinking thatmoney would be the most importantthing, but now I realize the best partabout Avon is the stories of the peo-ple I’ve met and been able to help.It’s the stories I will remember andcherish forever.”

Lisa WilberShe found the winner in herself and is helping others find theirs.

Lisa and her daughter, Lydia Mae.

Page 8: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

Representative Times NOVEMBER 2, 2007 – NOVEMBER 16, 2007FEBRUARY 23,

2007 – MARCH 9, 2007SALES8

As shopping and holiday gather-ings fill your calendar, FASTTalk can help you get those

holiday orders to Avon. You can placeorders from anywhere there’s phoneservice and gain two extra sellingdays. Then, you can keep track ofthose orders and get crucial informa-tion before they arrive.

To access FAST Talk, dial your cus-tomer service number, which is

printed on your Invoice. Once you’veentered your account number andconfirmed your name, says “OrderEntry” from the main menu. Fromthere, you can place RegularCampaign and Add-On orders, back-order up to two campaigns, and orderbrochures.

Here are some more helpful order-ing hints:

■ Have your campaigns, productnumbers and quantities ready. If youneed more time, you will be prompt-ed to say, “Wait.” You will be giventime to find that last-minute productnumber.

■ To back-order, or to finish yourorder, say, “Stop.” You will be asked ifyou’d like to order from another cam-paign. Say “Yes” to back-order or“No” to complete your order and get

your confirmation number.

■ All numeric responses can betouch-toned or spoken.

■ There’s a touch-tone option inOrder Entry if you’re calling in from anoisy area. Listen for the prompt touse touch-tone and press 1. Fromthere, FAST Talk won’t respond to thesounds around you, just to the but-tons on your phone’s keypad.

Done placing that order? When youchoose FAST Talk’s “Order Status”option, you will be given the informa-tion needed to prepare for the order’sarrival.

This information includes the date theorder billed, the method of shipment,tracking numbers (for UPS and FedExpackages) and any items not availablefor shipment in the order.

Prepare for Hot Holiday Sales with the Campaign Planner

Give Yourself the Gift of TimeFAST Talk Helps with Holiday Orders.

The holidays are coming fast, so why not hold anAvon Holiday Open House. If you’re not sure what to do, there is a complete Open House Guide avail-able for FREE to all Representatives as a new featureof The Beauty of Knowledge called the CampaignPlanner. This campaign-by-campaign checklist pro-vides videos, audio and other helpful training aids to keep you in the know!

“I love the step-by-step instructions on how to give a Holiday Open House. There’s even a formula tofind out how many people to invite to reach yourgoal,” said one Representative who has used thePlanner.

Complete with elegant graphics, the CampaignPlanner is a professional tool for Representatives thathelps with ideas and organization during campaigns.Everything is spelled out for you. Just follow thetraining.

To find the Campaign Planner, log on toYourAVON.com and click on the “New CampaignPlanner” tab under “My Avon” on the home page, orclick the “Training” tab and click on the “Learn More”link under the “Campaign Planning Made Easy” box.

Open an Online Store and Offer Stress-Free Holiday Shopping

Set yourself up for success this holiday season! Become aneRepresentative, and you can offer your Customers the service oflast-minute holiday gift-shopping, at their convenience—with youronline store, open 24/7.

Contact out-of-state friends and family.Just because they don’t live near you doesn’t mean they can’t shopwith you. Tell them about your always-open online store.

Target potential Customers who are too busy. Now is the time to approach Customers who have said they’re justtoo busy to shop with you, by offering them personalized onlineservice—available 24/7!

Send forwardable e-mails to increase sales.You have the opportunity to send professional e-mails that offergreat holiday gifts with a personal touch.

So make this holiday season a success with the eRepresentativeOpportunity.

Log on to YourAVON.com for more details and to enroll today!

Page 9: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

9SALES

New program waives some shipping fees.

Make the Holidays Hassle-Free

Avon 2008Calendar

Beautiful images of flowers and nature will helpevery day feel like a new beginning next year

with the 2008 Avon Calendar.

It’s our way of saying thank you for your hard workand dedication. The 2008 Avon Calendar is also the perfect way to thank loyal Customers fortheir business. You can order the calendar for $5.35per pack of 10 at YourAVON.com; use 667-357.

Avon is making the holi-days a little easier withthe new Hassle-Free

Holiday Program. It’s easy!Just place additionalorders in C-24–C-2 2008

(TS C-26–C-4 2008) of $200 ormore, and Avon will waive theMultiple Order Fee withabsolutely NO HASSLE!*You can keep your Avon Storeopen longer and serve moreCustomers—without payingMultiple Order Fees! And yourCustomers won’t have to waiton long lines at the stores, plusyou’ll earn more money! Placeunlimited additional orders byphone or online. Take advan-tage of this hassle-free offertoday and watch your earningsgrow!

*Representatives in Alaska, Hawaii andGuam will be able to participate in theHassle-Free Holiday Program, however,they will still be charged the “ShippingFee Surcharge.”

NFL teams have hit the gridiron and fans across thecountry are all fired up for the season, sporting thecolors and logos of their favorite teams. Get in on theaction by offering Customers the Avon exclusive NFLlogo watch of their favorite team.

These unique NFL watches make great gift items forbirthdays, Christmas or any other special occasion.They’re fun accessories that not only reflect team spir-it, but are practical, too.

Look for the special NO-LIMIT Advance Order anddelayed billing opportunity in the C-25 What’s New.Order now and pay in C-26! Be sure to demo thewatch and have plenty of C-25 Brochures on hand attailgating parties, sports bars and other football-inspired events to make this a winning season in sales.

Are You Ready for Some Football?!

Imagine month after month of luxurious spa treatments. The reality is closer than you think. As part of Avon’s newWellness Spa Finder® Gift Certificate Sweepstakes, you

could win a $1,200 spa treatment prize!

The winner will receive a year’s worth of $100 Spa Finder®

Gift Certificates (one $100 gift certificate each month). Forevery Spa Finder® or Planet Spa product you order inC-25, C-26 and C-1, you will receive two mail-in entry forms(one for you and one for your Customer). The more SpaFinder® and Planet Spa products purchased, the better thechances of winning.

No purchase necessary. To enter without purchase, see Official Rules. Opento legal residents of the United States and the District of Columbia ages 18and over. Sweepstakes ends 11:59 PM (EST) January 19, 2008. Void whereprohibited. For Official Rules, please visit www.spafindergiftcertificates.com.

New SPA FINDER® Sweepstakes

Page 10: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

Teamwork in Many Settings

Representative Times NOVEMBER 2, 2007 – NOVEMBER 16, 2007

SALES10

4th Quarter Energy in the MidwestProduct Expo and Seminar Attracts Thousands.

Linda and Pat Keefe of WestPlains, Missouri, have a knack forbeing flexible. Not only are theyretired teachers who have residedand taught in four different parts ofMissouri, they’re also activelyinvolved in their community andhave maintained an association withAvon for 30 years.

When their three chil-dren were small, Lindastopped teachingto stay home as aRepresentative. As thechildren grew, shewent back to teachingfull-time and keptAvon on the side, allthe while relocatingeach time her hus-band’s career as a

teacher and coach progressed.

They continued to order numerousbrochures, and dependably attend-ed to every Customer, everyRecruit. When Linda retired fromteaching in 2002, the couple werewell on their way as Unit Leaders,Rose Circle members, fund-raisers

and Certified Beauty Advisors.

Mrs. Coach and Mr. AvonNow the grandparents of six, theKeefes have inspired so many withtheir fund-raising and mentoringthat they’re fondly referred to asMrs. Coach and Mr. Avon.

As the Keefes work toward achiev-ing Advanced Unit Leader, they’regrateful for the flexibility of thiscareer. “With Avon, you can also doother things,” says Linda. And how!She is president of the volunteerunit at a local hospital, and she vol-unteers at a local museum. Pat isalso an ordained Catholic deacon,and serves as a nursing home chap-lain where they love him and hisAvon products!

Former educators include Avon during their long-term careers.CORNER

In a first-time-ever event, Representatives from threeMidwest states rallied together at an exciting AvonSeminar and 4th Quarter Product Expo. More than

1,200 Representatives from the Americana, Aviator andWildcat Divisions (Ohio, Kentucky and Indiana) filledthe Duke Energy Center in downtown Cincinnati, Ohio,to take part in the regional product extravaganza.

“I found it informative and enjoyed networking withindividuals from across the region. It was promisingand offered the opportunity to fulfill dreams,” saidWayne Kidd of Indianapolis, Indiana, who with justthree campaigns under his belt, was one of many new

Representatives in attendance. “I was inspired to pursuethe business further, and plan to become more involved,make more money and broaden the name of Avon.”

Representatives heard messages from area Division andDistrict Sales Managers about the Avon Breast CancerCrusade and Global Ambassador Reese Witherspoon,as well as tips on how to sell the latest products andthe Leadership Opportunity. The event closed with arousing presentation on “aspiring to greatness” frommotivational speaker Erika McKay, a Toastmasters mem-ber and protégée of renowned public speaker LesBrown.

The event offered an opportunity to learn and network.Some of the 4th Quarter offerings on displayat the product expo.

mot

ivat

ional

Page 11: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

1 1SALES

Lead the Way Spreading the Word

This power couple uses every chance to tell people about the Avon Opportunity.

Six yearsago whenColeen

Tanguay’scousin, DawnBerry, wasrecruiting peo-ple to herDownline,Coleen signedup. “I had no idea what I was gettinginto,” she said. Coleen had that samenervous feeling when she joinedLeadership four-and-a-half years ago.

“I was fortunate to have a manager whobelieved in me and in my ability andalso in the Avon Opportunity. Sheopened my eyes to Leadership, and asmy belief grew in the Avon Opportunity,my business really took off,” saysColeen.

Coleen signed up ten Representatives inher first weekend and became a Unit

Leader. She soon encouraged her hus-band, Daniel, to join Avon too, and hebecame her co-applicant three yearsago. Today, the two are Executive UnitLeaders with $17,500 in Total Unit Saleseach campaign. Last year, their TotalUnit Sales topped $500,000.

Planting Prospecting SeedsAlthough the Tanguays lost 25 membersof their Downline over the summer,bringing the total to 125, Coleen is cer-tain she’ll have it back up soon. Coleenblames part of the attrition to a reduc-tion in the number of job and countyfairs they attended over the summer.

Keeping Their Downline MotivatedColeen and Daniel have weekly SalesMeetings at their home in Lewiston,Maine, and host monthly dinner parties.They turned their living room into a din-ing and sales training room completewith an eight-foot-long table and com-puters. In addition to going on what

Coleen calls her “power prospecting”days when she sets up a table at a jobfair or in a local clothing store, she alsouses her daily routine to recruit. “It’splanting seeds wherever I go. We gettwo to three new Recruits each cam-paign that way,” says Coleen.

Next up: The couple has set their eyeson becoming Senior Executive UnitLeaders. “It may take a couple of years,but we’ll get there,” she says.

Coleen’s Tips■ Order extra brochures each cam-paign and include a top ten list of thebenefits of having an Avon business.

■ Look for new venues. “I’m puttingtogether a demo basket of AnewUltimate Age Repair Night Cream andAnew Ultimate Age Repair Elixir andtaking it to upscale real estate agencies,news stations and law offices,” saysColeen.

Look Hot Even in the Cold

Bags for the Wish ListWhether your Customers aredashing through the snow to afestive party or hitting thetown, a classic clutch will takethem there and back in style.Remind your Customers thatmark’s popular Socialite Walletis back, now in updated metal-lic hues for the holidays. Andwhen they’ve got more thantheir keys and makeup tocarry, mark’s Perfectly PlaidTote is ideal.

Get Your Sugar FixIf your Customers complain of dry,parched lips, offer mark’s irresistiblelip products. They’ll bring softnessback. For shine that tastes mouthwa-teringly good, tell them to go for theCandy Stripes lip gloss. They’ll getfive sheer, soft lip glosses in scrump-tious shades of candied apple or can-died apricot, all in a slim, portablecase with a handy lip brush. For someextra sweetness and shine, they canreach for our Mini Juice Gems GiftSet and slick on our easy-accessMini Shine Lip Gloss Key Chain.

mark has the hottest products to help get your Customers through the cold weather days ahead.Everyone—young, old and those somewhere in between—will be clamoring to stock up on these items.

From Day to PlayWith the frantic pace of the hol-idays, everyone could useclothes that do double duty.mark’s black, high-waistedPretty Pleated Top is cozy and elegant. It’s versatileenough to take your Customersfrom the office to a dinnerparty. The Convertible CharmNecklace dresses it up in aninstant. Customers can wear itas a long necklace, or as ashort necklace with twobracelets.

Page 12: C-8 Issue 2007 · I believe that through dynamic marketing endeavors, enticing promotions and using the brochure to its fullest potential, we can help create better tomorrows for

Representative Times NOVEMBER 2, 2007 – NOVEMBER 16, 2007FEBRUARY 23,

2007 – MARCH 9, 2007AVON SPIRIT12

★HonorrollBetty JoAnn Thomas

Slaton, TexasAdvanced Unit Leader, McConnell Club,

eRepresentative, Certified Beauty Advisor

Pinson, AlabamaPresident’s Council,

eRepresentative, Beauty Advisor

Bloomington, IllinoisAdvanced Unit Leader, eRepresentative,

Certified Beauty Advisor

Card Your CustomersTired of smaller sales, Representative NatashaAtkinson of Cogan Station, Pennsylvania, creat-ed a Frequent Buyer Card for her Customers.For every $10 in products her Customers buy,they get a stamp on their card. When they filltheir card, they get $10 off their next order of$50 or more. “A lot of times Customers willspend a little more than usual just to get thatextra stamp,” says Natasha. “Since I created myFrequent Buyer Cards, most of my Customersplace $50-or-more orders when they order.”

Respect Your EldersRepresentative Lisa O’Neil of Nanuet, NewYork, takes full advantage of living near an adultliving complex. She routinely offers a senior dis-count of 10% on all orders, no matter howsmall. “I now have ten regular clients, and theyinvited me to the local Senior Center to talk tothem about Avon, since they no longer have aRepresentative there,” she says. A little goodwillto the seniors in any community will go a longway.

Little Changes Add UpRepresentative Adelaide Gonzales of Irvine,California, loves to give Customers little gifts.“I always give a little surprise with eachorder,” she said. “And the larger the order,the bigger the gift. It’s a great way forCustomers to try new products.” But shedoesn’t stop there. Adelaide normally waivesthe 75¢ order charge and she always remindsCustomers that if they’re not happy with aproduct, they can return it. “You’d be sur-prised how many people don’t know aboutthe return policy,” she said. Finally, if an itemwas on sale the brochure before a Customerorders it, she gives the discounted price. “Ithelps me keep Customers, and they feel likeI’m looking out for them,” she says.

JoAnn Thomas switched toAvon full-time in 2000, spend-ing weekends with Customersat her bazaar table, and volun-teering at her District Office.JoAnn started Leadership in2003, won two cruises and wasrecently first in her District forSales Increase. She describesherself as “all Avon!”

Discounts Add Up

Debbie Clemons started Avon30 years ago and graduallyexpanded it as her childrengrew. She and husband, Bob,are the grandparents of twotoddlers and shared awardcruises in 2005 and 2006. “I’mso proud that Avon hasallowed me to build a thrivingcareer while prioritizing myfamily life,” says Debbie.

In her five years with Avon,Jackie Dellamano has the dis-tinction of being the very firstAdvanced Unit Leader in herDistrict. Her success is remark-able considering that she man-ages Avon part-time while pur-suing a degree in educationand working as a junior highschool guidance office secre-tary. “I’m driven to set goalsand organize my time to real-ize them,” she says.

Jackie Dellamano

Debbie Clemons

I earned itwith my AVON

frequentbuyer card!


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