CASTILLO LABASTIDA

BRAND OVERVIEW

Castillo Labastida

Labastida is located at the foothills of Sierra Cantabria in the District of Rioja Alavesa with an average vine age over30 years. A handful of growers in and around the Village have taken owner ship of the winery. Labastida’s highly skilled winemaker Manuel Ruiz carries on family tradition as the son of one of the foremost scholar-enologists in Rioja.1. Labastida Crianza

2. Labastida Reserva3. Manuel Quintano Reserva Especial

Essence: Grower–owned traditional Rioja with spectacular power and intensity at an excellent value.

1. Rioja is the most popular wine regions in Spain2. Located in the Alavesa sub-region, which has the highest

altitude in Rioja and creates fresher wines3. 100% Tempranillo, aged in French & American oak4. Traditional style – elegant and showing earth5. An excellent value6. Vines have an average age of 30 years

Rioja

1. Located in Rioja Alavesa2. The winery is in the historical home of Manuel Quintano,

a clergyman who arrived from Bordeaux in 1786 and shaped the future of DOCa Rioja

3. Founded in 1964 by the Union de Cosecheros de Labastida, a cooperative of independent growers

4. Large retailers: an excellent value, 5. gorgeous traditional Rioja6. Spread distribution with Crianza BTG – BTG Rioja isn’t

just for Spanish restaurants anymore!

Building the Brand: Selling Points:

Priorities:

Distribution Channel

On Premise: 50% Off Premise: 50%

On Premise: 30% Off Premise: 70%

On Premise: 30% Off Premise: 70%

On Premise: 30% Off Premise: 70%

Varietal Composition 100% Tempranillo 100% Tempranillo 100% Tempranillo 70% Tempanillo and 30%

Garnacha

Competitive SetSolar de Samaniego IzadiBodegas CarrionVivanco

Solar De SamaniegoIzadiBodegas carrionVivanco

Solar De samaniegoIzadiBodegas CarrionVivanco

Vivanco

Pricing

SRP: $10.99 Min. SRP: $9.99 BTG: $10.00 Wine List: $30.00

SRP: $14.99 Min. SRP: $13.99 BTG: $10.00 Wine List: $45.00

SRP: $22.99 Min. SRP: $19.99 BTG: $20.00 Wine List: $60.00

SRP: $59.99 Min. SRP: $59.99 BTG: N/A Wine List: $100.00

WL Categories

WL Categories: Spain, Rioja, Red Wines, International Reds, Tempranillo List As: Castillo Labastida Madurado

WL Categories: Spain, Rioja, Red Wines, International Reds, Full Bodied Reds, Tempranillo List As: Castillo Labastida Crianza

WL Categories: Spain, Rioja, Red Wines, Reserva Wines, Full Bodied Reds, Tempranillo , International Wines, International Reds List As: Castillo Labastida Reserva

WL Categories: Spain, Rioja, Red Wines, Reserva Wines, Full Bodied Reds, Tempranillo List As: Castillo Labastida Quintano Reserva Especial

Recent Press 2010 89 WA 8/2012 2008 91 WA 08/2012 2006 91 08/2012 2005 91 WA 08/2012

Specifications

UPC/CS:10098709085234UPC/BTL: 098709085237 Pack: 12 Dimensions: 12.36"Lx9.2"Wx11.8"H Weight: 33 lbs. CS Pallet: 70 CS Layer: 14

UPC/CS: 10098709085203UPC/BTL: 098709085206 Pack: 12 Dimensions: 12.36"Lx9.2"Wx12.48"H Weight: 35 lbs. CS Pallet: 70 CS Layer: 14

UPC/CA:10098709085210UPC/BTL:098709085213Pack: 12 Dimensions: 12.36"Lx9.2"Wx12.48"H Weight: 35 lbs. CS Pallet: 70 CS Layer: 14

UPC/CS: 10098709085227UPC/BTL: 098709085220 Pack: 6 Dimensions: 12.76”Lx9.72”Wx6.7”H Weight: 21 lbs. CS Pallet: 100 CS Layer: 10

Madurado Quintano ReservaEspecialReservaCrianza

Available POS: Brand Brochure, Sell Sheets, Individual Item Shelf Talkers