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CChallenges and pitfalls to maintain hallenges and pitfalls to maintain revenue generating servicesrevenue generating services in He in He
Eye Care SystemEye Care System
Prof. Wei He, MD, PhD, MBAFounder and Chairman of He Eye Care System
WPR Co-Chair IAPBVice President of Chinese Ophthalmologist Association
CPPCC Member (Chinese People’s Political Consultative Conference)
Prof. Wei He, MD, PhD, MBAFounder and Chairman of He Eye Care System
WPR Co-Chair IAPBVice President of Chinese Ophthalmologist Association
CPPCC Member (Chinese People’s Political Consultative Conference)
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HECS
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Chanllenge: Patient volume is increasing slower
• Chinese GDP growth declines – Local financial revenue drop – The capacity of Health Insurance decreased.
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Chinese Medical Reform
• Hospitals in counties and towns are enhanced by the governments -- Most of patients will first visit county hospitals; -- Renewed equipments and facilities in county and town hospitals to cover
80% diseases
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• 75% of medical costs reimbursement in basic-level hospitals.
• 45% in He Eye Hospitals.
Challenge:: Chinese Health Insurance policy
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Solution 1: HECS Model Advantage • HECS provides affordable, acceptable, continuous and high-
quality eye service reduce the burden of patients and governments patient volume keep growing revenue increase.
• Pricing advantage. For Example : cataract surgery (IOL) in 2011
Name of the Hospital Price (RMB)
Eye
HospitalsShenyang He Eye Hospital 5451.11
Shenyang Aier Ophthalmology 6452.53
Public
Hospitals
The Fourth Affliated Hospital of China Medical University
6665.57
Shenjing Affiated Hospital of China Medical University
7971.93
Shenyang No. Fouth People’s Hospital 9779.58
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HECS’s model is recognized and duplicated in China.
COECOE
Regional Eye Regional Eye HospitalsHospitals
City hospitalsCity hospitalsCataract &RE CentersCataract &RE Centers
CountCounty hospitalsy hospitalsTele-Tele-ophthalmic Clinicsophthalmic Clinics
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1. Telemedicine: 44 in Liaoning, 70% of
the eye care market
Solution 2: Cooperate with county level hospitals
Benefits from: Share patients in cooperated hospitals, increase HEH
revenue; Reduce the time and cost of transforing patients and
seeing a doctor, satisfy the patients ; Refer the patients to He Eye Hospitals, increase HEH
revenue.
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Benefits from:• shorten the time and reduce medical cost of out
reach activities by He eye hospital; • Increased the volume of referred patients to He Eye
Hospital;• 30,000 grass-roots doctors in Liaoning, 30,000
cataract surgery /year.
2. Training grassroots doctors ----instead of outreach teams from HECS
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• The HECS model solve eye problems in China and makes eye care affordable to all. HECS will not only gain economy benefits, but win a good reputation with enthusiastic at public welfare as well.– MOH set up the first National Training Base for the
Prevention and Treatment of Blindness in China in June 2012.
– The HECS model is duplicating in Taizhou City, Jiangsu Province.
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He’s University
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He’s UniversityHe’s University
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In 2012, Prof. Wei He reported to the State President, HU Jintao on He Eye Care System model
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Vice President, Jinping XI met Prof. Wei He
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Thank You
