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CHAPTE R Introduction to Web Introduction to Web 2.0 2.0 Enhancing Blogs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 3
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CHAPTER
Introduction to Web Introduction to Web 2.02.0
Enhancing Blogs
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
3
◊ Explain how to publicize a blog◊ Explain how to set up RSS feeds on Blogger◊ Subscribe to blog content using an
aggregator◊ Explain copyright and the possible
consequences of copyright violation◊ Describe ways of earning money by blogging◊ Describe Internet resources about enhancing
blogsCopyright © 2010 Pearson Education, Inc. Publishing as Prentice
Hall
Comprehension ObjectivesComprehension Objectives
◊ List a blog with search engines◊ Add images and video to a blog◊ Change a blog template◊ Add Google AdSense advertisements to
a blog◊ Add Amazon Associate links to a blog
Activity ObjectivesActivity Objectives
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Basic Marketing for BlogsBasic Marketing for Blogs
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
◊ Inform – Build initial awareness◊ Persuade – Readers to subscribe and
return ◊ Remind – Gently refresh people’s
memory
◊ Leave comments on other blogs
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Creating Initial Awareness, Creating Initial Awareness, Step 1Step 1
◊ Get your blog listed in search engines
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Creating Initial Awareness Creating Initial Awareness Step 2Step 2
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Creating initial awareness Creating initial awareness Step 2 (continued)Step 2 (continued)
Claiming Your Blog
◊ Enter your blog in blog carnivals
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Creating initial awareness Creating initial awareness Step 3Step 3
Description of the Type of Articles Wanted
Submit Your Blog Post to This Carnival
◊ Digg (e.g.) list the number of positive “votes”
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Creating initial awareness Creating initial awareness Step 4Step 4
◊ Use images & multimedia
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How Do I Persuade Readers How Do I Persuade Readers to Return to My Blog? to Return to My Blog?
◊ Make new content obvious
◊ Offer subscriptions
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How Do I Persuade Readers How Do I Persuade Readers to Return to My Blog? to Return to My Blog?
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Using Google ReaderUsing Google Reader
◊ Copyright is the legal protection granted to authors of “original works of authorship.”
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Copyright and Copyright Copyright and Copyright ViolationViolation
◊ Copyrightable works include:• Literary works, including computer software• Musical works, including any accompanying words• Dramatic works, including any accompanying music• Pantomimes and choreographic works• Pictorial, graphic, and sculptural works• Motion pictures and other audiovisual works• Sound recordings• Architectural works
◊ Life of author plus 70 years◊ Copyright is automatic
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
What Legal Rights Do What Legal Rights Do Creators of Web Content Creators of Web Content Have?Have?
◊ Reproducing the work◊ Preparing derivative works based
upon the original work◊ Distributing the work to the public◊ Public performance/display of the
work
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
What Rights Are Included in What Rights Are Included in Copyright?Copyright?
◊ Terms of use◊ Copyright infringement◊ Cease and desist letter◊ Contributory infringement
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Use and Consequences of Use and Consequences of Copyrighted Material Copyrighted Material
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Using Pictures in the Public Using Pictures in the Public DomainDomain
1. Switch to another template by Blogger
2. Locate a pre-made template on the Web
3. Design your own template
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Change a Blog TemplateChange a Blog Template
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Example of a Third Party Example of a Third Party TemplateTemplate
Preview the New Template
Copy the HTML Code
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Common Methods for Common Methods for Earning Money – Earning Money – Advertising ProgramsAdvertising Programs◊ Google AdSense◊ DoubleClick◊ Tribal Fusion◊ AdGenta◊ AzoogleAds◊ PeakClick
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Example: AdsenseExample: Adsense
Must have a Google Account
Where the checks will be sent!
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Earning Money by Blogging: Earning Money by Blogging: Affiliate ProgramsAffiliate Programs
◊ Dosh Dosh (www.doshdosh.com) ◊ Pearsonified (www.pearsonified.com)◊ Problogger (www.problogger.net) ◊ Blogger Tips and Tricks (
http://blogger-tricks.blogspot.com)◊ Personal Development for Smart
People (www.stevepavlina.com)
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Internet resources:Internet resources:
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
