The Official Newsletter of the Ottawa chamber of commerce DeceMbeR 2015 C NNECT! Happy Holidays from the Ottawa Chamber of Commerce team: Ian, Chantal, Alex and Kenny. Celebrating the Best of the Best in Ottawa Business Ontario Economic Update 2016 Cyril Leeder Joins the Board of Directors Effective Communications Strategies and Tactics Congratulations to Our Members! Bank of Canada Governor, Stephen Poloz, to Speak on January 7, 2016 Introducing 21 New Members Upcoming Ottawa Chamber of Commerce Events (Click here to Connect!)
Transcript
The Official Newsletter of the Ottawa chamber of commerce
December 2015
C NNECT!
Happy Holidays from the Ottawa Chamber of Commerce team: Ian, Chantal, Alex and Kenny.
Celebrating the Best of the Best in Ottawa Business
Ontario Economic Update 2016
Cyril Leeder Joins the Board of Directors
Effective Communications Strategies and Tactics
Congratulations to Our Members!
Bank of Canada Governor, Stephen Poloz, to Speak on January 7, 2016
Introducing 21 New Members
Upcoming Ottawa Chamber of Commerce Events (Click here to Connect!)
More than 600 guests, which included VIPs, local celebritiesand top business leaders, gathered at the Shaw Centre tohonour Ottawa’s top businesses and the people behind them.The 22nd edition of the Best Ottawa Business Awards (The BOBs) took place on November 18, 2015.
The BOBs is the most recognized business gala in the city witha primary focus on celebrating the history of innovation,entrepreneurship and business success in the nation’s capital.
We would like to welcome our new Board Member, Cyril Leeder, President of Senators Sports & Entertainment.Connect! here to Cyril Leeder’s bio
Celebrating the Best of the Best in Ottawa Business
2015 BOB Award RecipientsLifetime Achievement Award recipient:Shirley Westeinde – Westeinde Group
ceO of the Year:Bernie Ashe – Ottawa Sports and Entertainment Group
best business:– Neptec– Versature– Martello Technologies– Ross Video– You.i TV
best New business of the Year:– The Better Software Company– CanadaWheels Inc.– Clariti Group Inc.– Dominion City Brewing Company
best Finance Deal of the Year: Shopifybest real estate Deal of the Year: KRP Propertiesbest retail Deal of the Year: Nordstrombest Technology Deal of the Year: Gigataurbest Performance in Human resources: Hydro Ottawabest Performance in marketing: Shaw Centrebest Performance in Sales: Rumidifier Home Comforts Inc.best Performance in Philanthropy: TELUSbest Performance in exports: B-Con Engineering Inc.best Performance in Sustainability: KRP Propertiesbest Performance in co-op education: Curtiss-Wrightbest Newsmaker of the Year: Shopify
#NextbigThingOTT:– Punchtime– PageCloud
Connect! here to view more photos from the gala
Connect! here to read the report
The report finds that the Ottawa Census Metropolitan Area(CMA) will experience moderate growth in the coming years,projected at 0.9 percent employment growth in 2016 and 1.9percent in 2017. This is due in large part to increased federalspending. The unemployment rate is projected to fall to 6.0percent by 2017, its lowest rate since 2011.
This regional update is presented in partnership with the OntarioChamber of Commerce and the Credit Unions of Ontario.
When creating an effective communications plan, it’simportant to recognize the difference between strategyand tactics. These two terms are often misunderstood, orworse, used as synonyms.
The strategy (or strategies) Each communications, advertising or media relationscampaign must start first with a clear understanding ofwhat you want to achieve.
Ask yourself, “At the end of all this work, what will weconsider a success?” This helps define your overarchingobjective for the plan.
If we’re crafting a plan for a fictional, hip retail shop, wemight create an objective like this: “We want to increaseour month-over-month revenue with a special sale thatfeatures our unique Ottawa-first stock list.”
Now you can begin to articulate specific goals that will helpachieve the communications objective.
In this case, the goals could look like this:
• Increase sales by $1,450 this month• Feature our unique Ottawa goods in three local media outlets
• Increase the customer email list by 25% Each one of the above bullet points will require the store totake specific communications actions.
The tacticsTactics, in short, are those specific actions you take. Eachcommunications plan requires a unique set of tactics to bedeployed. Ideally, each campaign you launch builds on thesuccessful points of the last efforts your organizationundertook.
If we focus on the goal to “Increase the customer email listby 25%,” we could outline several key actions:
• Inform front line sales team of the promotion• Create an internal contest to see which salespersoncan add the most new additions
• Ensure you ask each customer by using a valueproposition based request (instead of “May I add you to our list?” try “We have a monthly emailnewsletter with special online-only deals. Would you like me to sign you up so you can take advantage of these discounts?”
Only once you’ve articulated your objective, goals andtactics will your communications plan yield betteroutcomes.
Effective CommunicationsStrategies and Tactics
Ian Capstick is Founding Partner andCreative Director at MediaStyle. He isalso a past recipient of the prestigious
Forty Under 40 Awards.
Connect! here to read this and other articles on The Voice Blog.
The Ottawa Chamber of Commerce’sConnect! newsletter is produced in partnership with:
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The Ottawa Chamber of Commerce 328 Somerset Street West, Ottawa, ON, K2P 0J9t: 613-236-3631 f: 613-236-7498e: [email protected] w: www.ottawachamber.ca
CONGRATULATIONS TO OUR MEMBERS!
NOT YET A MEMBER? The Ottawa Chamber of Commerce willconnect you to opportunities that growyour business, raise your profile,introduce you to new contacts, contributeto your professional development, saveyou money, and advocate for the bestinterests of Ottawa’s business community.To learn more about the benefits of amembership, we invite you to Connect!with Alexandra Walsh by phone at 613-236-3631, ext. 127, or by e-mail [email protected].
21Moe Abass Wins the 2015 ImmigrantEntrepreneur Award
Chamber Members Inducted intothe Order of Ottawa
The Ottawa Chamber would like tocongratulate Moe Abbas, a member of our Board of Directors, Founder ofOttawa General Contractors, and Co-Founder and CEO of Bumpn Inc., forbeing recognized with a 2015 ImmigrantEntrepreneur Award. This award is givenout to people whose business successand spirit have contributed to the localeconomy and who serve as aninspiration to new Canadians to starttheir own businesses.
The Order of Ottawa recognizes exceptional residents who have made a significant contribution in a professional capacity in many areas of city life, including arts and culture, business, community service, education, public service, labour, communications and media, science, medicine, sports and entertainment, etc.
This prestigious civic award was established in 2012 by Mayor Watsonand members of City Council. Recipients of the Order of Ottawa arechosen by a Selection Committee comprising the Mayor, City Clerk andSolicitor, Chief of Police, Chief of Protocol, City Archivist, and the ChiefExecutive Officer of Library Services. This year’s recipients include thefollowing members:
– Paul Meek, Co-Owner, Kichesippi Beer Co. – Alicia Natividad, Owner, ASN Law Professional Corporation– Bryan Murray, General Manager, Ottawa Senators – The Honourable Allan Rock, President, UOttawa – Gary Zed, Tax Market Leader, EY CanadaConnect! here to read bios
new members
Titan Capital DevelopmentsAssurance Home Carecomefromchina.comLeena Ray REALTORHeart to Home Meals EdelmanVlad and Alex import/export/deliveryDarMik Bookkeeping ServicesCyrious Connections March Auto GroupRBC Dominion SecuritiesStar Motors of OttawaRock Solid Computer ServicesAnick Raymond/Bio K Plus International Inc.
Baton RougeImpressions Group Ottawa Signal 88 Security of OttawaExport Development CanadaHazloLawProCorp FinancialKeynote Group
L to R: Ian Faris, President and CEO, Ottawa Chamber of Commerce, presents
the Chamber Recognition to Moe Abbas, winner of the
2015 Immigrant Entrepreneur Award.
Bank of Canada Governor, Stephen Poloz,to Speak on January 7, 2016
Join us for the first Mayor’s Breakfast of 2016 withguest speaker Stephen Poloz, Governor of the Bank of Canada.
Thursday, January 7, 7:00-9:00 am at Ottawa City Hall.Register here
