COLD STORAGEShaheena Yunos

Vivian Ng

Crystal Tang

Neo Yong Theng

Joel Sim

PLACE

There are 46 stores in Singapore.

8 stores in Orchard itself !

The stores are located island wide!

PRICE

Many singaporeans feel that the some of the products are more expensive compared to its competitors.

Fairprice vs Cold Storage

PROMOTIONS

PROMOTIONS

PRODUCTS

Food Fresh Food - Crabs, Fish(live). Can Food Frozen Food – Prawn, Fish, etc Convenient Food – Frozen Pizza, Pie, etc. Dessert – Ice Cream. Bakery – bread and waffles

Beverages Alcoholic Beer, Wine, Liquor, etc Non-Alcoholic Soft Drink, Fruit Juice, Etc

PRODUCTS

Non-Food Adult Section Adult Diapers Baby Section Lotion Detergent Diapers

Home Choice Pet Food Pet Accessories Shoe Accessories Travel Misc.

BRAND POSITIONING

Create more awareness.

More discounts on the items.

Having more advertisements TV, print, etc.