Fall 2008 Media Kit

C3 WebTV is part of Collegivity, LLC

About UsWhatC3 WebTV is the online video division of Collegivity, LLC, an emerging new media company focused on the production, distribution and marketing of original, creative and independent college-centric digital media.

HowCultivating a collaborative online community for collegiate artists•Producing original college-oriented entertainment for the web•Showcasing independent, original and high-quality student media•

WhyTo facilitate the creative process•Tosupportaspiringartists,musiciansandfilmmakers•To establish the leading online college entertainment destination•

A Cutting Edge Online Video ExperienceHigh-DefinitionvideostreamingthroughBitGravity™

Integrated with the largest global tier one reach network in the world •Highthroughputarchitectureensureslargefilesaredeliveredwithoutbufferingorfail•Unparalleled responsiveness: video plays smoothly without stalling or choppiness•

Inherently-ViralCustomFlashPlayerthroughMobileRider™Ability to email-a-friend, embed to MySpace/Facebook etc...or grab permalink/RSS feed•Dynamicplaylistwithdedicatedchannelsandkeywordsearchforspecificvideos•Mobile downloads for iPod, PSP, Zune and over 300 mobile phones with future updates•

A Revolutionary Programing Approach

Peer Produced ContentPeers Trust Peers: Closer Personal Connectivity=Higher Credibility •PeersSupportPeers:Bottom-UpversusTop-DownMediaFlow•PeersAttractPeers:IntrinsicGrassrootsCommunitiesandNetworks•

Programming PhilosophyQuality: Higher than YouTube, Faster than Hollywood•Multiformity: Maintain engagement through series blogs, soundtracks and images•Variety:New3-5minuteepisodereleaseddaily,updatedweekly,fora12-16weekseason•

Highly desirable and targeted fan baseTargetAudience:18-22year-old,NewYorkCity/Urban-orientedcollegians

Trendy: Savvy early-adopters in lifestyle niches such as fashion, music and movies•Influential:Regardedaswell-informedandengagedinlifestylenichesbypeers•Impressionable: Open to experimenting with new brands and services within niche industries•

Program Slate

Genre: Documentary:RealityLaunch: Fall ::::

My Freshman YearA documentary that follows a freshman’s transition from high-school to college and adolescence into adulthood.

Target Demographic: High-schooljuniors/seniors:16-18year-old•Incomingfreshman:18-19year-old•

Integration Opportunities:Consumer electronics

Laptops•Cameras•Cellular phone/PDA•

Consumer servicesTravel•Insurance•Banking•

RetailElectronics and appliances•Home furnishings•Housewares•

ConsumerPackagedGoodsApparel•Cleaning supplies•Food and beverage•

Genre: Variety show:Talk:showLaunch: Fall ::::

Music RevueA music review show featuring up and coming college musicians discussing their experiences and music before they perform a live revue in front of fans.

Target Demographic: Current college students•Independentmusicaficionados•

Integration Opportunities:Consumer electronics

Portable audio devices•Musical instruments and equipment•

Consumer servicesMusic schools•Recording studios•Equipment rental •

RetailAudio equipment•Video equipment•CD releases•

ConsumerPackagedGoodsApparel•Food and beverage•

Genre: Educational:Talk:showLaunch: Fall ::::

Behind the SeamsA fashion reporting show that provides viewers an in-depth look at the fashion industry through the eyes of college students working within it.

Target Demographic: Current college students•Fashionistas•

Integration Opportunities:Consumer electronics

Cellular phone/PDA•Consumer services

Fashion design schools•Fashion publications•Fashion merchandising stores•

RetailHome furnishings•Housewares•

ConsumerPackagedGoodsApparel •Footware•Cosmetics•

T.M.R.S.

“The Movie Review Show” features a stand-up comedianwhoreviewsselectedstudentfilmsand isn’t afraid to express his opinions or ask tough questions.

Target Demographic:

Current college students•Aspiringfilmmakers,actors,directorsetc…•

Integration Opportunities:

Consumer electronicsHigh-Definitiontelevisionset/projector•Blu-RayDVDPlayer•High-Definitioncamcorder•

Consumer servicesFilm/Media schools•Production facilities•Equipment rental •

RetailVideo equipment•Audio equipment•DVD releases•

ConsumerPackagedGoodsApparel•Food and beverage•

Genre: Stand:up Comedy:Talk:showLaunch: Fall ::::

Real Estate Amoderncomedyabouttheshark-filledwatersoftherealestateindustryinManhattan.ThestorycentersaroundANDREACOLLINGSWOOD,aprettyandsavvymid-20’seditorwhoisrelocatingtoNewYorkCityfromSanFranciscotoghostwrite an autobiography of world renowned tycoon LARRY LAZLO. She’s old enough to have some smarts about life but young enough to not really have a clue. The mood is real-life ridiculous, with terrible things happening to poor Andrea as she tries to survive in the city.

Target Demographic: Current college students•Recent graduates•18-35yearoldyoungadults•

Integration Opportunities:Consumer electronics

Laptops•Cameras•Cellular phone/PDA•Portable audio•

Consumer servicesTravel agencies•Moving services•Storage Services•Apartment rental companies•

RetailElectronics and appliances•Home furnishings•Housewares•

ConsumerPackagedGoodsApparel•Beauty•Cleaning supplies•Food and beverage•

Abbreviated Series Outline

Episode1:AFishOutofWaterEpisode2:FirstNightEpisode 3: Sink or SwimEpisode4:NightontheTownEpisode5:TownhouseElevatortoHellEpisode 6:InterviewwiththeCo-OpBoard

Genre: Scripted ComedyLaunch: Spring ::::

Advertising Opportunities

Display Advertising- Static¹/Rotating¹ banner ads in WebTV player- Static¹/Rotating¹ companion ads over WebTV playlist- SquareButton¹adswithinMobileDownloadStore- Leaderboard²/Skyscraper² ads on episode/character/crew blogs

Video Advertising- Pre-Roll/Post-Roll in-stream³ video ads with companion¹ banner ads over WebTV playlist

Integrated Advertising- BrandIntegrationintoseriesarch- Service Integration with character usage- Product placement with pre-determined time for “on-air” exposure

Sponsorships-“Corporate Collaborators”- SegmentSponsor:Relevantprizes,specialcontestsforspecificseriessegment- Series Sponsor: Comprehensive display/video/integrated advertising package- Exclusive Sponsor: Series Sponsor plus Mobile Download Store Sponsor

Custom advertising packages - NegotiablewithspecificseriesproducerandC3WebTV

¹StandardIABsizesapply.Customsizesifnobiggerthan595x395.MustbePNGformat.²StandardIABsizesapply:Leaderboard:728x90pixels,Skyscraper:120x600pixels,WideSkyscraper:160x600pixels³Nobiggerthan1MB.

PreRoll or banner Ad Within player

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Companion Ad over playlist

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Square Button Ads within Mobile Download Store

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Skyscraper Ad on Blog

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Value:Added Services

BespokeContractClauses- Traffic-guarantee¹ - Display/Video Ads will not run unless pre-determined metrics achieved- Placement-protection - Brand/Service/Productintegrationdisclosureisatthediscretionofadvertiser - Products will be inventoried and returned as per industry practice

Comprehensive Advertising Solutions- Third-party advertising server integration compatability- Custom design services from our collaborative of student artists - Increased exposure to peer communities and networks - Increased message effectiveness - Increased company favorability

Cross-Marketing Opportunities- College Creativity Collaborative - Onlinesocialnetworkforartists,musiciansandfilmmakers - Futuredevelopment:discussionboards,classifieds,polls- C3 WebTV Events - Talk-show tapings - Live screenings, launch parties -C3 Radio - Regular musical showcases-C3Gallery - Regular exhibits of student work-Collegivity Productions -Co-develop original series to cater to certain untapped niches -Co-financeoriginalseriesfromstudentfilmsubmissions/pilots

¹BasedonGoogleanalytics

Traffic Data VisitorTraffic¹- ~2,000uniquevisitorswithoutanymajormarketingeffortsbeyondNewYorkUniversityThismeansabout10%ofNYU’sundergraduatepopulationhasalreadyvisitedthesite,viewingaround20,000pagesandspendingabout6minutespervisit.-Onaverage,therehavebeen60%newvisitorsmonthonmonth

TrafficSources- Directtraffictestamenttoword-of-mouthactivity- Referring sites were primarily Facebook and Myspace

TrafficCaveat- Initial season was launched overasix-monthtest-periodfocussedsolelyonNewYorkUniver-sity. CarefulexpansiontomoreschoolsintheNewYorkCityareawillbecarriedoutbasedonfeedback and analysis of marketing efforts this past season. - Our overarching aim is to deliver highly-targetted and selected viewers that are heavily en-gaged in our content. - We believe in curating growth and controlled marketing to preserve our brand integrity and those of our partners and to ensure a fresh and exciting discovery experience for new viewers.Selected Marketing Initiatives -Offline -PostersandfliersdistribtuedtorelevantNewYorkCitycollegecampusesanddorms - Live tapings of certain segments such as interviews around relevant college campuses - Online -Pre-Release on C3 WebTV -directemailfromcastandcrewmemberstoatleast10familyandfriendsdiscussingupcoming episode release - Instant Messenger screenname and away message mentioning episode and site - Comments post in favorite sites and forums frequented by cast and crew - Commens post in targetted sites and forums directly related to series- Release on C3 WebTV -CastandcrewwillembedvideoonrespectiveMySpace,Facebookprofileswithlinks

¹BasedonGoogleanalytics

Contact :Web

- www.C3.tv- www.collegivity.com

E-mail- webtv@C3.tv- development@collegivity.com

Phone- 212-699-1899

Really?- 50West34thStreetSuite6A2NewYork,NewYork10001

Alvin Liong Creative Director, WebTVC3 WebTValvin@C3.tvwww.C3.tv/alvin