LinkedIn for Lawyers: Building Business & Profits through Tools, Ads & Applications FEATURED FACULTY: Randy Wilson, Co-Founder, DSD Law Site Solutions 510-250-2450 [email protected] Wayne Breitbarth, LinkedIn Guru, President of M&M Office Interiors, Inc. 262-317-1602 [email protected]
Speaker Info
Randy Wilson, Co-Founder, DSD Law Site Solutions Randy is an attorney who assists other attorneys with their business development and marketing needs including website development, social networking strategy and ethics. He has worked with law firms for more than twenty years in a variety of capacities including library services, business development and marketing. In 2010, he co-founded DSD Law Sites Solutions with Rocky Laber, a company dedicated to providing solos and small law firms dynamic websites and effective marketing. Before that, he established the first practice focus marketing for Sedgwick, Detert, Moran & Arnold’s complex litigation division including coordinated public relations, marketing communications, proposal generation, marketing event planning and business development initiatives. Randy has a B.A. from UC Berkeley and J.D. from the University of Santa Clara School of Law. He is an active member of the California Bar, the Alameda County Bar Association and the Contra Costa Bar Association. He is the co-chair of the Alameda County Bar Association’s Business Law Section Executive Committee and a member of the Communications Advisory Committee. Randy has presented and written on ethical use of social networking by attorneys, legal marketing, and competitive intelligence for attorneys, legal marketers, legal administrators and law librarians. He has spoken at Santa Clara University Law School to attorneys about marketing their practices and developing dynamic websites and to members of the Alameda County Bar Association, Contra Costa County Bar Association and the Stanislaus County Bar Association about lawyers’ ethical use of social networking. He has written an article on the competitive intelligence function in the law firm setting and presented on that topic to the Bay Area Chapter of the Legal Marketing Association in San Francisco. Randy maintains a blog, “Reading Tea Leaves” (www.rlwilsonconsulting.wordpress.com) focused on legal marketing, social networking issues and legal ethics. Randy has also started an exclusive Facebook group called, “Lawyers who Tweet” that tracks the increasing number of social networking issues they impact the legal profession. He has also recently written on social networking issues as they pertain to law firms for the Golden Gate Chapter of the Association of Legal Administrators and that article has been updated and published in the ACBA Bulletin, Spring 2010 issue. This article is also reprinted as a Contra Costa County Bar Association article of the week in July 2010.
Wayne Breitbarth, LinkedIn Guru, President of M&M Office Interiors, Inc. Wayne Breitbarth was once a skeptic and now is an outspoken proponent of LinkedIn, "LinkedIn Guru" Wayne Breitbarth is passionate about helping business professionals--from entry level to CEO--learn how to combine their previous experience and relationships with this innovative tool in order to more successfully brand and market themselves and their businesses. Wayne's diverse professional background uniquely positions him to assist not only individuals but corporate entities as well. With thirty years' experience in the areas of operations, finance, management, consulting, and business ownership, he is able to "put it all together" for his corporate and individual clients. In addition to his consulting work, Wayne is a dynamic speaker. His practical yet entertaining presentations have inspired audiences both locally, at many of Milwaukee's most prominent companies and organizations, and nationally, at conventions, industry association events, and corporate training sessions. You can download a free chapter from his upcoming book "The Power Formula for LinkedIn Success" Kick-start your Business, Brand and Job Search" at: http://budurl.com/m4bm. You can also get free weekly LinkedIn tips by email by contacting him at [email protected].
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CLE:
CCM provides audio conference attendees with CLE credit processing services. To expedite CCM processing your CLE request, please complete and submit the evaluation form available from CCM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation. Please be advised CCM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 - 8 weeks for most organizations but can take as long as 3 - 4 months. You will be notified via e-mail with the final status of your CLE application. Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings. If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or [email protected].
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LinkedIn for Lawyers
Building Business & Profits throughAds, Tools & Applications
Randy Wilson
• Active California attorney – co chair of Alameda County Bar Business LawAlameda County Bar Business Law Section
• Co‐founder of DSD Law Site Solutions, website and marketing company focused on solo practitioners and small firmsBl & i l di d• Blogger & social media advocate focused on ethical use
[email protected](510) 250-2450
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LinkedIn: Why Important for Attorneys?
• Hundreds of thousands of lawyers have Li k dI filLinkedIn profiles
• But many are reluctant to take full advantage– Concerned about ethical and advertising restrictions
• One goal of this presentation is to clarify whatOne goal of this presentation is to clarify what is and isn’t okay on LinkedIn for attorneys
[email protected](510) 250-2450
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LinkedIn – Advertising?
• Most likely yes – how different than website?• Make assumption that you are governed by same rules
• Should LinkedIn provide a disclaimer that the profile may constitute attorney advertising?
Maybe in some states– Maybe in some states
[email protected](510) 250-2450
Viewable Connections – all or nothing
[email protected](510) 250-2450
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LinkedIn – Connecting to clients
Open Connections Closed Connections•
[email protected](510) 250-2450
Confidentiality Issue
• Could you violate a clients confidentiality by displaying their name and relationship to you?displaying their name and relationship to you?
• If you are a business attorney and have referrals, business associates and clients as connections, may not be issue
• What if you are a divorce attorney and husband becomes connection – reasonable for wife to
[email protected](510) 250-2450
becomes connection reasonable for wife to assume husband is a client?
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RecommendationsState bar rules such as those in California require such testimonials to have disclaimers such as: “this outcome doesn’t guarantee a positive result in your claim.”
[email protected](510) 250-2450
LinkedIn doesn’t allow the person receiving the recommendation to add their own disclaimer language
Specialties• Many states have legal certification programs that require attorneysto take additional courses and pass practice exams.
• Because of this, they have restrictions on attorneys who don’t have such certifications to claim they are specialists in these areas.certifications to claim they are specialists in these areas.
• LinkedIn uses “specialties” to call out special skills and attorneys who may not be specialists could be running afoul of state bar rules
[email protected](510) 250-2450
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Q & A• Increases visibility and credibility
[email protected](510) 250-2450
Q & A• May Want to Include Disclaimer
[email protected](510) 250-2450
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Proactive LinkedIn Steps
• Advanced people searchingS d h• Saved searches
• Reordering searches• Answers• Status Updates• GroupsGroups• Connections
Use Boolean search logicBe sure to try variations on terms yAdd additional search criteria to narrow search (region, company, industry etc.)
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For every additional 1st levelFor every additional 1 level connection I potentially get 149 2nd
level and 4500 3rd level
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Passive LinkedIn Steps
• Profile– Keywords– Tell your story– Applications
• Groups (Up to 50)– People may find you– People may find you
• Recommendations
LinkedIn Profile Sections to place keywords
Headline (120 characters; extra points from LinkedIn search rankings)Summary (2000 characters)
Specialties (500 characters)
Skills (Add to profile)
Experience: Job titles (100 characters: extra points from LinkedIn search rankings)
Experience: (2,000 characters; Description of jobs)
Recommendations
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LinkedIn Profile Applications
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LinkedIn Apps, Ads & Accounts• Legal Specific Applications
• LinkedIn Advertising
• LinkedIn Account – Basic, Business, Business
[email protected](510) 250-2450
Plus & Executive
Martindale Lawyer Ratings
[email protected](510) 250-2450
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Example of Martindale Lawyer Rating
[email protected](510) 250-2450
JD Supra Application
[email protected](510) 250-2450
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JD Supra Application
[email protected](510) 250-2450
LinkedIn Ads ‐ Targeted
[email protected](510) 250-2450
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LinkedIn Ads – Pay Per Click
[email protected](510) 250-2450
LinkedIn Ads ‐ Examples
[email protected](510) 250-2450
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Additional Resourceso www.powerformula.net • Get the most out of LinkedIn in 15 min a dayLi k dI B i D l t Th T 10 G tt D ’• LinkedIn Business Development‐The Top 10 Gotta Do’s
• LinkedIn Groups‐Ca$h in on this powerful tool• LinkedIn People Searching‐Your ticket to improved ROI• Free tip loaded chapter from the book “The Power Formula for LinkedIn Success: Kick‐start your Business, Brand and Job Search”
• Videos and audio Linkedin training presentations• Weekly email of LinkedIn tips & helps
Get your copy of Wayne’s
Additional Resources Continued
Get your copy of Wayne s book at Amazon
Available in book storesin March 2011
“Wayne Breitbarth has written a great how‐to on one of the fastest‐growing social marketing platforms. This concise book will teach any business person
the value of being LinkedIn. Read it and learn.”
‐‐Jack Covert, Founder, 800‐CEO‐Read, and Author of The 100 Best Business Books of All Time
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Additional Resources Continued
Reading Tea Leaves by Randy Wilsonhttp://rlwilsonconsulting wordpress com/http://rlwilsonconsulting.wordpress.com/
Real Lawyers Have Blogs by Kevin O'Keefehttp://kevin.lexblog.com/
LinkedIn Bloghttp://blog.linkedin.com/p g
LinkedIn Group: Legal Updates by JD Suprahttp://www.linkedin.com/groups?about=&gid=2976360&t
rk=anet_ug_grppro
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