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Michael Babowal, President & CEO
ROICOM Consulting, LLC
ABOUT ROICOM Established in 2008 – LLC in 2009
Woman owned business – Crystal Babowal Over 20 years of experience in:
Political campaigns, Government Affairs, Non-Profit Management
Ballot Initiatives Candidate races from local to state-wide level
Personal attention & detail of a full time employee with an experienced team Budget conscious rates
REDEFINING ROI ROI no longer means only Return on
Investment Reliable, Outgoing and Innovative Relying On Integrity Reaching Out with Innovation Republican, Oriented and Intelligence
CAMPAIGNS IN THE DIGITAL AGE
New way of connecting with voters – Social Networking
Republican’s being killed when it comes to digital grassroots and social networking use John McCain 600,000 Facebook FansObama 3,000,000 Facebook Fans
Digital grassroots isn’t the wave of the future, it’s the hear and now
SOCIAL NETWORKING Social networking is the use of a dedicated
website where members have multi-directional conversations in or around content
Most popular site: Facebook, Twitter, LinkedIn, Google+
Today’s focus will be mostly on Facebook World’s #1 Social Networking site
There are currently over 800 million active Facebook usersOver 70% of the US internet users are on FacebookOver half of California’s 38 million residents are on FacebookAlmost 50% of 18-34 year olds check Facebook when they wake upIn 20 minutes on Facebook there are:
1 million links shared1.48 million event invites1.85 million status updates1.58 million wall posts; and10.2 million comments made.
facebook vs. the rest
There are currently over 800 million active Facebook users
While Twitter has 175 million users, only 29 million are “active”
LinkedIn just over 100 million users Google+ 40 million There are over 19 million Facebook users
in CA alone
WHY IS IT IMPORTANT? Because of the speed at which social
networking enables communications, word of mouth is now world of mouth
78% of people trust the peers online recommendations
The largest growing demographic on Facebook? Women 55+
Average age of Facebook user is over 35 – Target Voters
Digital Grassroots
HOW DO I GET STARTED? Facebook has 2 different ways to have a
presence Profiles: These are for individuals. Limited
5,000 friendsCan seek and add friends
Page: For business, organization, bands, movies, public figures, etc.
Get 25 fans, create a custom URL www.facebook.com/CFRWUnlimited FansFan MUST add you
Candidates should always start with a profile, and transition to a Page
HOW TO USE FACEBOOK Create a Fan Page for your local FRW,
Central Committee, etc.CFRW has a Fan Page
Create a custom landing page and tabs
HOW TO USE FACEBOOK Put a “Like” badge on your website Post interesting info that will get
people discussing the post Clean up spam!
FACEBOOK DOs Have a social networking plan Hire a professional to create & manage
your page Post relevant content when it’s relevant Respond to questions and comments Provide information on your candidate or
organization Have a tab for volunteers and donations Use Facebook as a breaking news website
FACEBOOK DON’Ts Post only events and fundraisers. Create the page and never post: Having a social
network & not using it consistently or effectively is just as bad as not having one at all!
Post everyday just to post Leave spam on your Page Let questions or comments go un-responded Have too many admins Assume because someone is on Facebook, they
can manage your Page.
GET PEOPLE TO YOUR PAGE Website Badge Create your custom URL and put it on
printed materials (www.Facebook.com/CFRW)
Have fans invite their friends Upload contacts to Facebook Put your Facebook link in your newsletter Use a QR code
WHAT IS A QR CODE? Simply a QR code is a barcode
readable by a smartphone (i.e., BlackBerry, iPhone, Droid, Windows Mobile). The information in the code can be text, a website or other data.
QR codes can be found in magazines, the newspaper, on campaign signs, mail pieces, etc.
Scan me with your favorite QR Code Scanner
CAMPAIGNS IN THE DIGITAL AGE
Potentially 41-70 million US voters on Facebook
2008 showed us that campaigns have changed
To create & maintain a solid social network takes significant time and energy
Comparing the cost of multiple mail pieces to the cost of a social networking consultant who posts fresh and relevant content – the ROI is stunning