Summer Meeting · Chicago Marriott Downtown · July 12–14, 2015

Institute

summer

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ents Table of Contents

4 Agenda

8 Sponsors

9 Participants

11 KeyCAAEMeetingDates: CalendarAtAGlance

11 MemberInstitutionList

12 MeetingMinutes:Winter2015

13 FY16Budget

14 Committees&Chairs2014–2015

Coming together is a beginning.Staying together is progress.Working together is success.

– Henry Ford

VisionThe Global Leader in Alumni Relations

MissionCAAE is the professional organization of alumni relations thought leaders and executives who develop and share best practices and innovations that enhance leadership and influence among alumni, institutional partners and universities. CAAE does this by:

• Ensuring our alumni and institutional supporters have a strong, influential voice within our university communities.

• Leveraging our collective alumni constituencies to make a difference in the world.

• Becoming the recognized leader through literature, research, knowledge and science on key topics and issues defining our profession.

• Being the recognized and valued forum for sharing best practices resulting in innovations.

• Strengthening and expanding strategic alliances as a convener and catalyst within the educational advancement community.

2014-2015CAAE BOARDOFDIRECTORSPresident PaulaBonner

University of Wisconsin

VicePresident JT.Forbes Indiana University

PastPresident SteveGrafton University of Michigan

Treasurer ToddMcCubbin University of Missouri

Secretary JeffTodd University of British Columbia

Director JeffersonCoombs University of California, Berkeley

Director BarbaraDick University of Toronto

Director ColleenMeyer Colorado State University

Director LauraWayland Northwestern University

Director HowardWolf Stanford University

ExOfficio JenniferHeisey University of Cincinnati

ExOfficio PaulRucker University of Washington

ExOfficio BrettChambers CASE

CAAEINSTITUTESCOMMITTEEChair JT.Forbes

Indiana University

KathyBickel Oregon State University

Colleen Meyer Colorado State University

agenda10:00a.m.–10:30a.m.CAAESummerSession

WelcomeandOverview

10:30a.m.–12:00p.m. CAAESummerSession: FellowsPresentationsandDiscussion

StephanieAnderson Assistant Director, Alumni Engagement University of Missouri Alumni Association

Today’s graduates may not be inspired to join alumni associations or make general annual donations to the university, but many still want to be a part of the university’s intellectual activity. More interest may come from young alumni to support university entrepreneurs and projects that closely impact them and their community. A “crowdfunding” platform can serve as an easy and painless way to raise money and provide alumni with engagement opportunities. “Crowdfunding” is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. The crowdfunding platform can be user-friendly and compelling for young alumni. Stephanie is researching the viability, processes, technology and messaging that could be used to determine the success of crowdfunding platforms for fundraising campaigns.

BrandonBuzbee Executive Director, Industry Engagement and Alumni Outreach University of California, San Diego

Expectations of current students, recent graduates, parents and the Federal Government have shifted in recent years to demand greater accountability and clearer career outcomes associated with a college degree. Little work has been done to identify the role of alumni associations in light of these new realities. Brandon tackled this

issue by researching three primary best practice areas: building and fostering a meaningful network, creating a more robust talent marketplace for students and alumni, and establishing a respected professional development practice.

DavidSchmidt Assistant Director, Regional Engagement Duke University

Many universities have long- standing traditions of alumni involvement in student recruitment. These alumni volunteer programs are partnerships with Admissions and are used to connect prospective students with dedicated alumni volunteers. But how do you know the efforts of your alumni volunteers have made a difference? David investigates a number of associations and their interactions with Admissions, with particular focus on connection and engagement of alumni in supporting the student recruitment process. With the goals at each institution of increasing both the number of qualified students and opportunities for meaningful alumni engagement, David identifies correlations between alumni student recruitment volunteering and student yield numbers.

12:00p.m.–1:00p.m. QuickLunchonYourOwn(or with friends)

1:00p.m.–2:30p.m. CASESummitOpeningSession andKeySession: The Business Model of U.S. Institutions of Higher Education at a Crossroads: Three Presidents Debate Choices and Constraints

3:00p.m.–4:15p.m. CASESummitConcurrentSessions:AlumniRelationsSessionshostedbyCAAEMembers • The Role of Alumni Relations as a

Strategic Partner in Campaigns As colleges and universities seek to

SUNDAY, JULY 12, 2015

Chicago Marriott Downtown

CAAE SUMMER SESSION SCHEDULE 2015 All CAAE Sessions at the hotel will take place in the Indiana/Iowa/Michigan Room on the 6th Floor unless otherwise noted.

Please refer to the CASE Summit Program Book for locations of Summit activities.

CAAE exclusive programs

agendaraise more money through campaigns, there is a need to develop effective strategies for alumni relations to serve as a strategic partner in these major fundraising efforts. Given limited resources, educational institutions need to find ways to leverage all existing resources to meet or exceed campaign goals. This includes strengthening the relationship between alumni and development. This workshop presents 10 major strategies based upon best practice and offers large- and small-group discussion opportunities.

SPEAKERS: FloydAkins Assistant Vice Chancellor for Development; LeePatouillet Associate Vice Chancellor, Alumni Affairs, University of Tennessee, Knoxville

• Educate the Educators: The True Value of Alumni Relations Review tried-and-true methods for developing a partnership with alumni relations focused on service to the institution for the common good. In alumni relations we can be the bridge to possibility. Learn to tangibly demonstrate the value of alumni relations and earn the well-deserved respect for the hours of commitment, which are so often less understood by our colleagues.

SPEAKERS: ScottBlythe, Partner PommasheaNoel-Bentley President and CEO, AdvanceU

4:45p.m.–6:00p.m. CASESummitKeySession A Path Appears: Transforming Lives, Creating Opportunity

6:00p.m.–7:00p.m. CASESummitReception

6:30p.m.–9:00p.m. CAAEReceptionandDinnerWelcomingNewMembersandRecognizingVeteranLeaders Joe’s Seafood, Prime Steak and Stone Crab, 60 E. Grand Ave Exit the hotel via Rush Street, turn left and Joe’s is across the street on the corner of Rush and E. Grand.

MONDAY, JULY 13, 20157:30a.m.–8:30a.m. CASESummitBreakfastintheMarketplace

8:45a.m.–10:00a.m. CASESummit ExecutiveEducationSeminarsI

10:30a.m.–11:45a.m.CASESummit ExecutiveEducationSeminarsII

12:00p.m.–1:45p.m. CASEDistinguishedService RecognitionLuncheon Honoring CAAE Member Doug Dibbert

1:45p.m.–2:15p.m. CASESummitDessert ReceptioninMarketplace

2:15p.m.–3:30p.m. CASESummitConcurrentSessions:AlumniRelationsTrackSessionshostedbyCAAEMembers • Toward Alumni Centrism: Redefining

Alumni Engagement for the 21st Century We live in a society with rising costs of education and associated student debt, competition for volunteer and philanthropic resources, and a consumer-oriented alumni population with more information at their fingertips than ever before. What implications does this have on the strategies we use to engage our alumni? In a world where one size seldom fits all, successful alumni relations operations will start from the perspective

SUNDAY, JULY 12, 2015 CONTINUED

CAAE Summer Institute Chicago Marriott Downtown July 12–14 5

AgendaInstituteCouncil of Alumni Association Executives

agendaSummer Institute Schedule Chicago Marriott Downtown July 12–14, 2015

of the alumnus/na. Our goal is to advance our institutions. To engage our alumni in this quest we must first satisfy the value proposition.

SPEAKER: StevenA.Hall Vice President for Alumni Relations, Boston University

• The Five-Step Engagement Test This session presents a five-step guide to maximizing online alumni engagement. Each steps will present a concept, together with market insights. Participants will be encouraged to share their experience and to privately self-score their own school’s current engagement vs each of these five steps.

SPEAKERS: DanielCohen CEO, Graduway; ElizabethCrabtree Assistant Vice President for Strategy & Resource Development, Division of Advancement, Brown University

4:00p.m.–5:15p.m. CASESummitKeySession: Youtility: Smart Marketing is About Help, Not Hype

5:30p.m.–5:50p.m. CASEAnnualMeeting

6:00p.m.–6:45p.m. CAAEBusinessMeeting Marriott Ballroom, 4th Floor

7:15p.m. CAAE“ConferenceConversations” ReceptionandDinner Marriott Ballroom, 4th floor

We will break into assigned tables hosted by CAAE board members who will facilitate conversations and report group insights about the Summit sessions and other “thorny problems” identified over dinner.

MONDAY, JULY 13, 2015 CONTINUED TUESDAY, JULY 14, 2015

7:30a.m.–8:30a.m. CASESummitBreakfastintheMarketplace

8:30a.m.–10:00a.m. CASESummitKeySession:BeingDecisive

10:30a.m.–12:00p.m. CASESummitClosingKeySession: Big Ideas, Bigger Opportunities: Alternatives to Current Thinking On Higher Education

12:30p.m.–1:30p.m. CAAE“Leaders-to-Leader”Luncheon withCASEPresidentSueCunningham CAAE President Paula Bonner and CASE President Sue Cunningham will have a discussion and lead group conversations about alumni relations and the CASE agenda.

CAAE exclusive programs

President’s Update Treasurer’s ReportCommittee UpdatesElection of Directors and Officers

agenda Visit our new site!

Bold. Smart.

Elegant.

The re-imagined CAAE Website. New features include a simpler navigation, an expanded content resource and robust tools, which enable you to have a greater voice in alumni engagement and relations. Go ahead ≥Click.

AlumniExecutives.org

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u 2015 SponsorsTITLE SPONSORS

LIBERTYMUTUAL

NATIONWIDE

AHITRAVEL

BALFOUR

BANK OF AMERICA

CREDIBLE

DIRECTLINE TECHNOLOGIES

GOHAGAN &COMPANY

GONEXT

IMODULES

MERCERCONSUMER

NASAFEDERALCREDITUNION

PUBLISHINGCONCEPTS

USIAFFINITYCOLLEGIATE INSURANCERESOURCES

CORPORATE SPONSORS

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uParticipants

GONEXT

IMODULES

MERCERCONSUMER

NASAFEDERALCREDITUNION

PUBLISHINGCONCEPTS

USIAFFINITYCOLLEGIATE INSURANCERESOURCES

Keith Lue Brigham Young UniversityDonna MacPhee Columbia UniversityJim Mazza Cornell UniversityBill McCausland University of South FloridaTodd McCubbin University of MissouriGordon McDougall Virginia Commonwealth

UniversityColleen Meyer Colorado State UniversityRay Mock Miami University of OhioDanita Nias University of FloridaMichele Nota The University of

Rhode IslandLee Patouillet University of Tennessee at

KnoxvilleTim Pavish Washington State UniversityMike Pede University of HoustonAmy Renz Kansas State UniversityWilliam Reynolds Georgetown UniversityPaul Rucker University of WashingtonTodd Saucier University of MaineJC Schnabl University of Massachusetts

AmherstJulie Sina University of California,

Los AngelesAmy Spelman Western Illinois UniversityJulie Stroh Ball State UniversityMichelle Suarez Southern Illinois UniversityBenny Suggs North Carolina State

UniversityLoren Taylor University of IllinoisDonna Thornton Rutgers, The State

University of New JerseyGeorge Thurlow University of California,

Santa BarbaraThomas Tillar Virginia TechJeffrey Todd University of British

ColumbiaCliff Vannoy Louisiana State UniversityF. Hoopes Wampler University of PennsylvaniaLaura Wayland Northwestern UniversityScott Westerman Michigan State UniversitySterly Wilder Duke UniversityDuane Wiles Florida International

UniversityChristine Wilkinson Arizona State UniversityRoger Williams Pennsylvania State

UniversityHoward Wolf Stanford UniversityShelley Zaborowski University of Nebraska

CAAE FELLOWS

Stephanie Anderson University of Missouri, Columbia

Brandon Buzbee University of California, San Diego

Dave Schmidt Duke University

CAAE MEMBERS

Karen Abraham University of New MexicoJohn Ashton University of UtahScott Atwell Florida State UniversityPatrick Auerbach University of

Southern CaliforniaChris Batchelder Oklahoma State UniversityKathy Bickel Oregon State UniversityPaula Bonner University of

Wisconsin-MadisonWil Brasington Clemson UniversityCalvin Brown The University of AlabamaMelinda Burke The University of ArizonaKirk Cerny Purdue UniversityRyan Chreist University of Colorado

BoulderCarolyn Christopherson University of California,

Santa CruzPaul Clifford University of OregonJudith Cole Massachusetts Institute of

TechnologyJefferson Coombs University of California,

BerkeleyKevin Corbett University of KansasRichard Daniel The University of Texas

at El PasoJeff Davis Mississippi State UniversityWilliam Dawson United States

Naval AcademyBill Dean Texas Tech UniversityJerry DeFatta University of Southern

MississippiSusan deMuth The Johns Hopkins

UniversityDouglas Dibbert The University of

North CarolinaBarbara Dick University of TorontoDeborah Dietzler University of LouisvilleStephen Douglas West Virginia UniversityDolly Duffy University of Notre DameAmy Eichhorst University of MarylandRichard Engel University of California,

DavisJ Thomas Forbes Indiana UniversityPorter Garner Texas A&M UniversityJeff Gleim University of PittsburghSteve Grafton University of MichiganArchie Griffin The Ohio State UniversitySteve Hall Boston UniversityJennifer Heisey University of CincinnatiJim Herrick San Diego State UniversityJoseph Irwin Georgia Institute of

TechnologyJeffery Johnson Iowa State UniversityMeredith Gurley Johnson University of GeorgiaStan Key University of KentuckyGabrielle Korn McGill UniversityJeff Kueter University of IowaLisa Lewis University of Minnesota

2015 CAAE Fellow Bios

10 CAAE Summer Institute Chicago Marriott Downtown July 12–14

FORMAN FELLOWBrandonBuzbeeSr. Director of Industry Engagement & Regional Advancement University of California, San Diego

Brandon Buzbee is the Senior Director of Industry Engagement & Regional Advancement at UC San Diego. He has been a leader in the full integration of the Career Services into Alumni Relations at the University. As an alumnus of UC San Diego, he brings a passion for challenging the status quo and fostering a culture of innovation.

During his four years at the UC San Diego, Buzbee has led efforts to conduct more than 4,000 face-to-face meetings with alumni throughout the country, helped move the alumni association from a dues-paying model toward a giving-societies model and worked to integrate solid-data analytics toward fostering stronger relationships with alumni. Most recently he has taken the lead to integrate alumni more deeply into the success and professional mobility of the student body through a re-envisioned employer outreach program.

TARDY FELLOWStephanieAndersonAssistant Director of Alumni Engagement University of Missouri

Stephanie Anderson is the assistant director of alumni engagement for the Mizzou Alumni Association, a membership-based organization that serves the 290,000 alumni of the University of Missouri.

Anderson’s passion for Mizzou began as a student and continues as an alumni relations professional. She joined the Mizzou Alumni Association staff in 2010 as a coordinator, and moved to her current position in 2013. She is part of the alumni engagement team responsible for more than 120 regional, constituent and affinity-based groups. Specifically, Anderson collaborates with volunteers and campus partners to increase engagement efforts the Mizzou’s largest alumni market, St. Louis.

Anderson graduated from Mizzou in 2008 with a bachelor’s degree in business, and again in 2010 with her MBA.

PREO FELLOWDavidSchmidtAssistant Director, Regional Engagement Duke University Alumni Affairs

Dave Schmidt has been working for the Duke Alumni Association since the fall of 2013, having graduated from Duke with a B.A. in Spanish and European Studies and a minor in Political Science in 2007. Prior to working at the DAA, Dave was an admissions officer for Duke’s Undergraduate Admissions Office for three years, and served as Duke’s Schondorf Exchange Fellow in Bavaria in the 2007-08 school year.

Since rejoining Duke, Dave’s work in Regional Engagement has focused on those Duke alumni living along the Eastern seaboard and upper Midwest, as well as Duke alumni in Latin America and Africa.

CAAE Summer Institute Chicago Marriott Downtown July 12–14 11

MemberInstitutions

Member Institutions 2015 *Arizona State UniversityBall State UniversityBoston UniversityBrigham Young UniversityClemson UniversityColorado State UniversityColumbia UniversityCornell University Duke UniversityFlorida International UniversityFlorida State UniversityGeorgetown UniversityGeorgia Institute of TechnologyIndiana UniversityIowa State UniversityKansas State University Louisiana State UniversityMassachusetts Institute of TechnologyMcGill UniversityMiami University of OhioMichigan State UniversityMississippi State UniversityNorth Carolina State UniversityNorthwestern UniversityOklahoma State UniversityOregon State UniversityPennsylvania State UniversityPurdue UniversityRutgers, The State University of New JerseySan Diego State UniversitySouthern Illinois UniversityStanford UniversityTexas A&M UniversityTexas Tech UniversityThe Johns Hopkins UniversityThe Ohio State UniversityThe University of AlabamaThe University of ArizonaThe University of North CarolinaThe University of Rhode IslandThe University of Texas at El PasoUnited States Naval AcademyUniversity of British Columbia

University of California, BerkeleyUniversity of California, DavisUniversity of California, Los AngelesUniversity of California, San DiegoUniversity of California, Santa BarbaraUniversity of California, Santa CruzUniversity of CincinnatiUniversity of Colorado, BoulderUniversity of FloridaUniversity of GeorgiaUniversity of HoustonUniversity of IllinoisUniversity of IowaUniversity of KansasUniversity of KentuckyUniversity of LouisvilleUniversity of MaineUniversity of MarylandUniversity of Massachusetts AmherstUniversity of MichiganUniversity of MinnesotaUniversity of MissouriUniversity of New MexicoUniversity of Notre DameUniversity of OregonUniversity of PennsylvaniaUniversity of PittsburghUniversity of South FloridaUniversity of Southern CaliforniaUniversity of Southern MississippiUniversity of Tennessee at KnoxvilleUniversity of TorontoUniversity of UtahUniversity of WashingtonUniversity of Wisconsin-MadisonVirginia Commonwealth UniversityVirginia TechWashington State UniversityWest Virginia UniversityWestern Illinois University

UPCOMING CAAE INSTITUTE DATES

WINTER INSTITUTE 2016

February15-17,2016Hyatt Regency Scottsdale at Gainey RanchScottsdale, AZ

SUMMER INSTITUTE 2016

July16-19,2016Marriott Marquis Times Square New York, NYIn conjunction with the 2015 CASE Summit for Advancement Leaders

WINTER INSTITUTE 2017

February20–22,2017Hyatt Regency Scottsdale at Gainey RanchScottsdale, AZ

SUMMER INSTITUTE 2017

July16-18,2017Hyatt Regency EmbarcaderoSan Francisco, CAIn conjunction with the 2017 CASE Summit for Leaders in Advancement

* As of June 30, 2016

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To advocate the values of alumni association self-governance and to provide its members with relationships, information, and professional development to enhance alumni association administration.

Hyatt Regency Scottsdale Resort and Spa Scottsdale, AZ

February 14, 2015 1:00 p.m. – 1:30 p.m.

Attending: Members attending the 2015 Winter Institute.

I. CalltoOrder President Paula Bonner (Wisconsin) called the meeting to order. She emphasized that the

focus will be on the integration and implementation of the strategic plan.

II. ApprovalofMinutes Mike Pede (Houston) moved approval of the minutes for the July meeting. Colleen Meyer

(Colorado State) seconded. Minutes approved.

III. PresidentsReport—StrategicPlanUpdate • Ms. Bonner recognized the current members of the board and the work they are doing

to move CAAE forward. • Ms. Bonner reviewed the key elements of the strategic plan and addressed how the

board is moving forward with implementation. She commented on the continuity of leadership for the planning of institutes, foundational research efforts, business model development, and communications and marketing. She indicated that 100% of the plan is in motion with 31% in the green category and 69% in the yellow.

• Ms. Bonner distributed the charters for the 2014-15 committees and invited members to express interest in serving on any of the committees.

• Ms. Bonner highly encouraged everyone to participate in the CASE Summit for Leaders in Advancement in Chicago and indicated that JT Forbes (Indiana) is working on the committee. She also referenced the new president of CASE and that CAAE would be engaging with her early in her tenure.

IV. FinancialReport • Treasurer Todd McCubbin (Missouri) reported that financially we are in good shape

through January 2015. Revenue is on target. 76 paid members with 80 commitments thus far. Corporate partnership is coming in on budget. Net income $132,000. On expense side we may have some overage on the website development project but anticipated that winter institute will come in under budget. Retained earnings year over year we were negative $44k and this year we are positive $33k.

V. Adjourn • Ms. Bonner adjourned the meeting.

Meeting Minutes: Winter 2015

Business Meeting

Financial Health

CAAE FY16 BudgetFY16 Budget

FY15 Budget

FY15 Projection

REVENUE

Membership $212,500 $205,000 $208,750

Corporate Partners $85,000 $85,000 $85,000

Guest Fees $500 $500 $250

Other $0 $0 $172

TotalRevenue $298,000 $290,500 $294,172

EXPENSES

Administration $68,500 $67,200 $67,248

Board Meetings $24,000 $18,500 $15,000

Fellowships $7,500 $7,500 $7,500

Marketing/ Communications $22,500 $62,400 $77,225

Research/Surveys $33,500 $33,000 $26,500

Summer Institute $52,000 $52,000 $45,740

Winter Institute $90,000 $90,000 $77,704

TotalExpenses $298,000 $330,600 $316,917

NETORDINARY INCOME $0 ($40,100) ($22,745)

CAAE Summer Institute Chicago Marriott Downtown July 12–14 13

MembershipMeeting

INSTITUTES Develops and implements professional development programs and services, including the annual Winter Institute and Summer Session.

Co-Chairs:J T. Forbes Indiana University

Colleen Meyer Colorado State University (Winter Institute)

Kathy Bickel Oregon State University (Summer Session)

MEMBERSHIP Assesses, develops, and implements plans to cultivate, solicit, and retain CAAE members, regularly reviewing membership policies, procedures, and pricing; evaluating member needs and satisfaction; and conducting membership marketing campaigns and research designed to meet membership goals.

Chairs:Laura Wayland Northwestern

University

AFFINITY PARTNERS & SPONSORSHIPS

Assesses, develops, and implements policies and plans to cultivate, solicit, and retain CAAE affinity partners as sponsors and partners; defines and delivers benefits of sponsorship for the CAAE Summer and Winter Institute; and solicits affinity partners for membership in CAAE.

Co-Chairs:Steve Grafton University of MichiganPaul Rucker University of

Washington

AUDIT Arranges for a review of the organization’s financial records; reviews the results of reviews, financial records (including income statements, balance sheet and budget), tax documents, investments and fund balances; conducts a risk assessment for the organization; and reports all findings and recommendations to the Board. The Bylaws require that the President appoint a chair and at least two Members who shall not be current board members or officers.

Chair:Ray Mock Miami University

CAAE Committees & Chairs2014 – 2015

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AWARDS Establishes criteria for fellowships; implements a process for selecting candidates that includes soliciting nominees from the membership at large; recommends candidates to the Board for approval; develops a program to orient and support emerging global thought leaders in alumni relations.

Co-Chairs:Armin Afsahi University of California,

San Diego

EXECUTIVE COMMITTEE Acts between meetings of the Board on all matters not otherwise delegated to the Board or the Members. The Bylaws establish the committee as the President, Vice President, Immediate Past President (when the Immediate Past President is a member of the Board), Treasurer, and Secretary and require that all actions of the Executive Committee must be reported to the Board no later than the next regular meeting of the Board.

Chair:Paula Bonner University of Wisconsin

STRATEGIC COMMUNICATIONS

Assesses, develops, and implements strategic marketing plans that deliver on global brand positioning strategy; advances membership goals; articulates member and organization value; and supports overall revenue- and content-generation goals.

Chairs:Jefferson Coombs University of California,

Berkeley

GOVERNANCE (FORMERLY NOMINATING)

Ensures the Board is performing at optimal levels by soliciting nominations from the CAAE membership and nominating Board candidates; ensuring that the size, leadership and composition of the Board are appropriate; and overseeing governance structures and policies (including committee structure, conflict of interest and other policies, and bylaws). The Bylaws require that the Committee consist of three current Board members and two other members not currently on the Board, including the Immediate Past President. Current members of the Governance Committee may not be nominated for open officer or board member positions. This committee is established in the Bylaws.

Chair:J T. Forbes Indiana University

RESEARCH Develops and delivers CAAE’s agenda for evidence- and outcome-based best practices in alumni relations; manages the annual CAAE survey; and devises and implements methods for collecting, accessing, storing, and reporting on major trends and issues facing the alumni relations field.

Chairs:Barbara Dick University of Toronto

InstituteCouncil of Alumni Association Executives

CAAE Summer Institute Chicago Marriott Downtown July 12–14 15

CAAECommittees&Chairs2014–2015