1. Snapshot of the Mobile LandscapeEdward Niu 510-545-3511edward@ilnenterprises.comText EDNIU to 72727

2. Who Is Ed Niu? Princeton/U of I EE Marketing 2001 ILN Opened 2007 Mobile in 2010 Rotary Social Media Chair / ACE Committee Board of Directors of San Leandro Chamber 3. What Well Cover Today... Information OVERLOAD Age Niche Knowledge & Sharing Networks Survey the Mobile Landscape Mobile, Social, Local (MoSoLo) Privacy Concerns What does the Future hold for Mobile? Q&A 4. What Are Mobile Devices? Cell phones, Smartphones,iPads, Gaming Devices, ebookreaders (Kindle, Nook) Mobile devices are everywhere. Mobile phones are here to stay. 5. Dont Leave Home Without91% of Americans have their cell phone within 3 feet of themselves 24/7 6. Did You Know? Population 6-7 billion 8,000,000,000 7,000,000,000 Cell phones over 6,000,000,000 5 billion 5,000,000,000 Wired Internet users 4,000,000,000 less than 2 billion 3,000,000,000 80% of Americans 2,000,000,000 have cell phones 1,000,000,0000 20% of US households World PopulationCell Phone Internet Users are mobile onlySubscriptionsThere are 3x the number of mobile devices than desktops 7. Game Changer iPhone Combined Techologies:Phone, Text, GPS, Camera, Apps,Internet, WiFi, MiFi, etc. June 2007 iPhone Released Late 2008 1st Android OSPhone End of 2011: 40% of allmobile phones in the US, wereSmartphones! 8. More Impressive Stats Google Announced thatthey are activating700,000 Android devicesa DAY! 250M Android devicesnow (up 50M since Nov) 37M iOS Devices in4th Qtr 2011 315M iOS devices total 9. Super Trends Converge Mobile Technology Social Networking & Social Media Local Search / Shopping 10. Local Searches / ShoppingMicrosoft stated that 53% of itsmobile searches have local intent. People are using mobile to search forpurchases & then SHARING results Search engines / Shopping sites have mobileversions to better service mobile users 11. The Big Four: Google 2011 Focus Android Handsets & Marketplace Google+ (62M users) Google Places, Personalized Search Privacy Policy in the News Google Alerts 12. Mobile Advertising Advertise on Mobile Websites & EmbeddedApp Advertising Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 9-30-11 Google shifts mobile ads more to Adwords/AdsenseMobile Advertising: $1.6B in 2010 year in US 13. The Big Four: Facebook My sense is that mobile devices areinherently social [mobile devices are]already filled with your contacts and yourfriends, and they also have access to yourlocation. -- Facebook CTO Bret Taylor Facebook Has a Great Mobile Version Why Do They Need a Mobile App? 14. The Big Four: Amazon Kindle & Kindle Fire Streaming Video Cloud Services S3 & AWS App Store for Android Price Check App 15. The Big Four: Apple Most Valuable Company in the World Attention to Detail & Innovation Hardware & App Driven Stringent Quality Controlsfor Apps 16. Mobile ApplicationsiPhone now hasabout 600,000apps in its AppStore Android growing faster, has about 500,000 apps 17. Social Gaming Zygna: Social Gaming Keas : Social Gaming in Healthcare Reminders annoyed workers Co-worker competitions Eat more vegetables Walking around the office 18. Social Mobile GPS ServicesSocial Gaming of Check-ins Location-Based Social Networks Compete with Friends Unlock Special Badges Privacy Issues (GPS) Get Special Deals from Businesses 19. Other Risers? Yelp Flipboard Photos: Bump Pinterest Instagram Music Foodspotting Pandora Spotify 20. Privacy in Digital Times 21. Privacy in Digital Times Googles Recent Privacy Policy Update Facebook Demographic Database Mobile App Access to Data Privacy Personal ResponsibilityTrust but Verify, Look out for each other Share, knowing others are watching 22. What Lies Ahead 23. Mobile Payments 24. Mobile PaymentsTake Credit CardPayments on YourPhone with Squarewww.squareup.com 25. Near Field Communications Magic Wand Payment System Swipe Your Phone to Pay Examples PayPass & StarbucksGoogle Wallet launched Sept. 19, 2011- Nexus S 4G on Sprint- Citi Mastercard or Google Prepaid Card- San Francisco & New York 26. Augmented Reality (AR) The Ultimate Mobile AppIt Combines Todays Computing Power in Mobile Devices The Use of the Camera The Use of GPS 27. Augmented Reality (AR) 28. Lit San LeandroSan Leandro one of only3 cities in Bay Area to haveaccess.Fiber Optic Ring288 Fibers180 channels per fiber10Gbps / channelwww.litsanleandro.com 29. Some Final Thoughts Mobile Tech Allows People to Interactand Socialize Beyond Normal HumanCommunication. Re-Think Privacy To share or not to share The Next Great App or Service iswaiting to be created. 30. Q&AEdward NiuText EDNIU to 72727510-545-3511edward@ilnenterprises.comFacebook.com/edniu