#CablesOperatorsAuditTracking (#COAT)December & February Report
Compiled By Compiled For
What Will You See In The Next Slides
Introduction
News Channels Analysis
Entertainment Channels Analysis
Sports Channels Analysis
International Channels Analysis
Kids Channels Analysis
Introduction
An Era of Tough Competition
❖ In the growing cloud of TV channels – & between the on-going tug of war for ‘Rating’ - the competition in media landscape become more tough, exciting & challenging
❖ In this extreme tough competitive scenario the role
of TV Cables operators emerged as strong &
decisive. Even sometime they are coercer
❖ Fact is that ultimately it’s their discretion to place
any TV channel at any number
❖ No one can deny this fact that – Television Audience
Measurement (TAM) results has direct relationship
with TV channel placement by Cable operators
❖ So its important to gauge the presence of TV
channels in all those cities where TAM is present
Pulse Consultant’s Approach
Step-1 : City wise cable converge identification
(Investigation of Cable operators).
Step- 2 : Recruitment of House hold / shop panel – One
household for one Cable operator
Step-3 : Verification of House hold panel (100%)
Step-4 : Cable Operators Distribution Audit after every
10th day in a month – 3 waves in a month along with
videography
Coverage
CitiesDecember
Wave-2
December
Wave-3
February
Wave-2
1 Karachi 27 27 24
2 Hyderabad 3 4 2
3 Sukkur 1 1 1
4 Multan 12 12 12
5 Larkana 2 2 0
6 Lahore 42 42 41
7 Gujranwala 8 7 8
8 Faisalabad 9 9 8
9 Rwp/Isl 17 17 18
10 Peshawar 8 8 9
11 Quetta 4 4 4
12 Sahiwal 2 2 2
13 Dadu 1 1 1
14 Kohat 3 3 3
15 Shekhupura 1 1 0
16 Pak Pattan 1 1 0
17 Mirpur Khas 0 0 0
18 Mardan 1 1 1
19 Jhelum 6 6 6
20 Sialkot 5 5 5
21 Rahim Yar Khan 0 1 1
22 Bahawalpur 1 1 1
Total Coverage 155 156 147
Procedure
❖ 3 waves in a month – it means 3 reports in a month (On Every 12th day)- 36 reports in a year
❖ To maintain the quality check – video recording of almost 90%+ cable operators.
❖ Track record of all Cable Operators since January 2014
❖ COAT is a syndicated study but have exclusive client servicing
• Coverage : Numbers of cables covered in a city
• Reach (Penetration): Availability of TV channel on total covered cables (Universe).
• Avg Positioning / Slab Average : Average position of TV Channel on total covered cables. It
is calculated through the formula
• Avg Positioning = Sum of channel position/Total covered channel
• Slabs: A group of 30 channels in numeric order i.e. 0 – 30, 31- 60 & 60+
• Bouquet : Group of same genre channels i.e. Bouquet of News channels contain ARY News,
Geo, Dunya , Express etc , Bouquet of Entertainment Channels contain ARY Digital, Geo
Entertainment, Hum TV etc
Glossary
News Channels Analysis
9295 95
92 9390 89
8178
84
72
77 76 7673
75
5954
61
92 94 9690 91 91 89
8379
88
68
78 76 78 7772
62
5358
95 95 95 95 93 91 9087 86
8280 80 79
7167 65 65
5754
GeoNews
ARYNews
92 HDNews
DunyaNews
SAMAANews
ExpressNews
BolNews
PublicTv
HumNews
24Channel
NeoNews
GNN PTVNews
AajNews
DawnNews
NewsOne
Abb Tak RozeNews
CapitalTV
Dec W 2 Dec W 3 Feb W 2
News Channels Reach
W 3
Rank
W 2
Rank
*Showing those channels which have more than 50% Reach
Showing Reach
1
3
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
2
2
3
1
4
6
5
5
6
4
7
7
8
9
10
8
11 12
16
13
12
14
14
15
11
16
13 15
17
17
9
10
18
19
19
18
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 1
Rank 5 2 1 4 3 6 7 9 8 16 11 13 12 15 14 1810 19 17
Channels Reach Comparison in Levels Format- An Understanding
Level
5
Level
4
Level
3
Level
2
Level 5 [ 91% to 100%]
Level 4 [ 81% to 90%]
Level 3 [ 71% to 80%]
Level 2 [ 51% to 70%]
Levels Availability Description
Best Presence
2nd Best Presence
Good Presence
Need To Improved
Channels Reach Comparison in Levels Format
Level 5 [ 91% to 100%]
Level 4 [ 81% to 90%]
Level 3 [ 71% to 80%]
Level 2 [ 51% to 70%]
Level 5 [ 91% to 100%]
Level 4 [ 81% to 90%]
Level 3 [ 71% to 80%]
Level 2 [ 51% to 70%]
*Showing those channels which have more than 50% Reach
** Showing Channels from Right to left at each level , with reference to strength of availability
*** Red box means negative improvement whereas Green box means positive improvement as compared to previous
wave
Level
5
Level
4
Level
3
Level
2
Level 5 [ 91% to 100%]
Level 4 [ 81% to 90%]
Level 3 [ 71% to 80%]
Level 2 [ 51% to 70%]
Dec W 2 Feb W 2Dec W 3
2629 28 29
3128
32 3129 31
2931
29
33
38 38
4441
50
26
3028 29 29 29
32 31 30 31 3031
2933
39 39
44 42
49
26 27 27 28 28 28 2830 30 30 30 31 31 32
37 38
4243
52
92 HDNews
DunyaNews
PublicTv
BolNews
HumNews
GeoNews
NeoNews
PTVNews
GNN 24Channel
SAMAANews
ExpressNews
ARYNews
Abb Tak CapitalTV
AajNews
DawnNews
NewsOne
RozeNews
Dec W 2 Dec W 3 Feb W 2
News Channels Position
1 2 3 4 5 6 7 8 10 11 12 13 14 15 16 179 18 19
1 6 3 5 12 2 13 11 10 7 9 4 14 15 16 188 17 19
W 3
Rank
W 2
Rank
W 1
Rank
*Showing those channels which have more than 50% Reach
1 8 2 4 5 3 13 11 10 7 12 6 14 16 15 189 17 19
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
Channels Bouquet Position
Avg Position - 20 to 30 [Primary
Bouquet]
Avg Position - 31 to 40 [Secondary
Bouquet]
Avg Position - 40+ Scattered]
Avg Position - 20 to 30 [Primary
Bouquet]
Avg Position - 31 to 40 [Secondary
Bouquet]
Avg Position - 40+ Scattered]
*Showing those channels which have more than 50% Reach
** Green box means – positive improvement
*** Red Box means – Negative improvement
Secondary
Tertiary
Avg Position - 20 to 30 [Primary
Bouquet]
Avg Position - 31 to 40 [Secondary
Bouquet]
Avg Position - 40+ Scattered]
Primary
Dec W 3 Feb W 2Dec W 2
55% 64% 52% 58% 56% 51% 55% 53% 47% 49% 37% 42% 46% 34% 28% 33% 26% 16% 24%
32%29%
33% 28% 28% 33% 26% 24% 28% 31%23%
33% 16%27%
26% 22% 24%
10%21%
5% 2%6% 8% 7% 8% 8% 6% 4%
8%
8%3%
13% 17% 23%7% 22%
26%13%
8% 4% 10% 6% 9% 9% 11% 17% 21% 12%32% 22% 24% 22% 23%
38% 28%47% 42%
Previous Wave
Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present
61% 63% 60% 56% 55% 52% 61% 59% 54% 50% 50% 41% 47%33% 27% 33% 24%
13% 22%
29% 29% 30% 26% 28% 31% 23% 25% 28% 24% 27% 35% 18%23% 24% 27%
23%14%
21%
5% 3% 5% 12% 10% 7% 6% 3% 3%7% 3% 4%
14%15% 16% 6%
18%
31%10%
5% 5% 5% 5% 7% 9% 10% 13% 14% 18% 20% 20% 21% 29% 33% 35% 35% 43% 46%
Oct W 3
Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present
Slab Wise Placement
58% 64% 54% 59% 57% 54% 59% 52% 46% 46% 40% 44% 45% 35% 24% 32% 28%14% 26%
28% 28%32% 27% 28% 29% 21% 25% 25% 30%
26% 30% 21%25%
28% 21% 26%
12%19%
5% 4% 7% 8% 8% 6% 9% 5% 7% 8%6%
3% 11% 17% 21% 6%21%
28%15%
8% 5% 8% 5% 7% 10% 11% 19% 22% 16% 28% 23% 24% 24% 27%41%
25%46% 39%
Previous Wave
Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present
*Showing those channels which have more than 50% Reach
Dec W
2
Dec W
3
Feb W 2
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
Entertainment Channels Analysis
99 97 9793
90 90 92 91 9085
75
8380
7477
51
99 97 9694 92 90 91 91
8885
76
83
7772 74
52
99 97 97 96 95 9390 90
87 85 8580
75
6965
48
ARYDigital
A Plus Hum Geo GeoKahani
Express Urdu 1 PTV Home Filmazia Play Bol ARYZindagi
TVOne HumSitaray
Aaj ATV
Dec W 2 Dec W 3 Feb W 2
Entertainment Channels Reach
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Showing Reach
1 2 3 4 5 8 7 6 9 10 13 11 12 15 14
1 2 3 4 7 8 5 6 9 10 14 11 12 15 16
W 3
Rank
W 2
Rank
W 1
Rank
*Showing those channels which have more than 50% Reach
16
16
13
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
Channels Reach Comparison in Levels Format
Level 5 [ 91% to 100%]
Level 4 [ 81% to 90%]
Level 3 [ 71% to 80%]
Level 2 [ 51% to 70%]
Level 5 [ 91% to 100%]
Level 4 [ 81% to 90%]
Level 3 [ 71% to 80%]
Level 2 [ 51% to 70%]
Level
5
Level
4
Level
3
Level
2
Level 5 [ 91% to 100%]
Level 4 [ 81% to 90%]
Level 3 [ 71% to 80%]
Level 2 [ 51% to 70%]
Sep W 2 Sep W 3Sep W 1
*Showing those channels which have more than 50% Reach
** Showing Channels from Right to left at each level , with reference to strength of availability
*** Red box means negative improvement whereas Green box means positive improvement as compared to previous
wave
Dec W 3 Feb W 2Dec W 2
32 32 32 3336
3837 37
4139 39 40
42
46 4743
33 33 3334
3638 37 36
40 4038
4143
47 4745
32 33 33 3436
37 38 39 40 40 4041
4346
47 47
A Plus ARYDigital
Hum Geo Urdu 1 Express Filmazia PTV Home Aaj Play Bol TVOne GeoKahani
HumSitaray
ARYZindagi
ATV
Dec W 2 Dec W 3 Feb W 2
Entertainment Channels Position
W 3
Rank
W 2
Rank
W 1
Rank
*Showing those channels which have more than 50% Reach
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
3 2 1 4 5 9 7 6 11 10 8 12 13 15 16
1 3 2 4 5 8 7 6 12 10 9 11 13 15 16
16
14
14
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
Channels Bouquet Position
Avg Position - 31 to 40 [Primary
Bouquet]
Avg Position - 41 to 50 [Secondary
Bouquet]
Avg Position - 50+ Tertiary
Avg Position - 31 to 40 [Primary
Bouquet]
Avg Position - 41 to 50 [Secondary
Bouquet]
Avg Position - 50+ Tertiary
Avg Position - 31 to 40 [Primary
Bouquet]
Avg Position - 41 to 50 [Secondary
Bouquet]
Avg Position - 50+ Tertiary
Secondary
Primary
Tertiary
Dec W 3 Feb W 2Dec W 2
*Showing those channels which have more than 50% Reach
** Green box means – positive improvement
*** Red Box means – Negative improvement
45% 46% 43% 36% 24% 32% 38% 37% 31% 26% 24% 16% 23% 12% 17% 12%
51% 50% 50% 53%51%
50% 45% 42% 49% 51% 45%44%
44%44%
49%
28%
3% 2% 3% 5%17% 8% 8% 13% 8% 8%
7% 23% 10%17% 8%
12%
1% 3% 4% 6% 8% 10% 9% 9% 12% 15% 24% 17% 23% 28% 26%48%
ARYDigital
A Plus Hum Geo GeoKahani
Express Urdu 1 PTVHome
Filmazia Play Bol ARYZindagi
TVOne HumSitaray
Aaj ATV
Previous WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present
Slab Wise Placement
44% 44% 43% 37%22% 33% 36% 36% 29% 24% 24% 16% 19% 12% 16% 12%
53% 51% 50% 55%59%
56% 48% 38% 51% 50% 49%42% 46%
42% 42%20%
2% 2% 3% 3%14% 5% 6% 16% 7% 10% 12%
22% 10%14% 7%
16%
1% 3% 3% 4% 5% 7% 10% 10% 13% 15% 15% 20% 25% 31% 35%52%
ARYDigital
A Plus Hum Geo GeoKahani
Express Urdu 1 PTVHome
Filmazia Play Bol ARYZindagi
TVOne HumSitaray
Aaj ATV
Current Wave
Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present
45% 45% 46% 37%21% 33% 35% 36% 32% 25% 24% 16% 24%
11% 17% 12%
52% 51% 49%52%
55%49% 49% 43% 52%
52% 46%46%
47%48%
50%
27%
2% 1% 2% 3%14% 8% 8% 12% 6% 8%
5% 21% 9%15% 9%
12%
1% 3% 3% 7% 10% 10% 8% 9% 10% 15% 25% 17% 20% 26% 23%49%
ARYDigital
A Plus Hum Geo GeoKahani
Express Urdu 1 PTVHome
Filmazia Play Bol ARYZindagi
TVOne HumSitaray
Aaj ATV
Previous WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present
*Showing those channels which have more than 50% Reach
Dec W
2
Dec W
3
Feb W 2
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
Sports Channels Analysis
95%
97%
93%
98%97%
90%
97%97%
94%
PTV Sports TEN Sports Geo Super
Dec W 2 Dec W 3 Feb W 2
Sports Channels Reach & AVG Position
1
1
2
2
3
3
29
30
33
29
31
33
29
30
33
PTV Sports TEN Sports Geo Super
Dec W 2 Dec W 3 Feb W 2
1
1
2
2
3
3
Reach Position
2 1 3 1 2 3
Oct W 3
Rank
W 3
Rank
W 2
Rank
W 1
Rank
W 3
Rank
W 2
Rank
W 1
Rank
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
International Channels Analysis
57% 56%
19%
56%53%
19%
59%
53%
12%
CNN BBC World News DW Channel
Dec W 2 Dec W 3 Feb W 2
International Channels Reach
1
77%
71%
12%
76% 74%
13%
72%
54%
12%
Animal Planet Discovery Channel National Geographic
Dec W 2 Dec W 3 Feb W 2
2 3 1
1
2
2
3
3
News
Informative
1 2 3
1 2 31 2 3
W 3
Rank
W 2
Rank
W 1
Rank
W 3
Rank
W 2
Rank
W 1
Rank
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
54
55
53
55
54
55
51
53
54
CNN BBC World News DW Channel
Dec W 2 Dec W 3 Feb W 2
International Channels Position
1 2 3
4647
48
46
48
4544
46
48
Discovery Channel Animal Planet National Geographic
Dec W 2 Dec W 3 Feb W 2
1
2
2
3
3
1
News
Informative
2 1 3
1 2 33 2 1
W 3
Rank
W 2
Rank
W 1
Rank
W 3
Rank
W 2
Rank
W 1
Rank
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
Kids Channels Analysis
90%
48% 48%
0%
87%
53%50%
0%
81%
50%45%
0%
CartoonNetwork
Nick Cinemachi Toonami
Dec W 2 Dec W 3 Feb W 2
Kids Channels Reach & AVG Position
1
1
2
2
3
3
4
4
36
32
38
0
36
32
38
0
35 36 37
0
Nick CartoonNetwork
Cinemachi Toonami
Dec W 2 Dec W 3 Feb W 2
1
2
2
1
3
3
4
4
Reach Position
1 2 3 4 2 1 3 4
W 3
Rank
W 2
Rank
W 1
Rank
W 3
Rank
W 2
Rank
W 1
Rank
Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities
W 2- Dec 15th to Dec 20th
W 3- Dec 25th to Dec 31st
W 2- Feb 19th to Feb 23rd
Disclaimer Disclaimer:
❖ The report in hand is the comparison of three waves – the field work which was conducted in from Dec 15th to Dec20th 2018 is denoting as “1st Previous” and Dec 25th to Dec 31st 2018 is denoting as “2nd Previous Wave”whereas field wave of latest wave is conducted from Feb 19th to Feb 23rd 2019 & denoting as “Current Wave”
❖ In 1st Previous Wave 155 cable operators were covered, In 2nd Previous Wave 156 cable operators were covered,whereas in Current Wave 147 COs are covered .
❖ The data is collected from households/ shops – i.e. one household/shop for one cable operator
❖ One household/shop visited within specified dates of specific wave
❖ Pulse Consultant is only responsible of the data which is collected within above specified dates
❖ Reading recorded after tuning and video recording also done for almost 90% of the COs
❖ Sometime due to any political / technical issues – any specific channel couldn’t appear for few days, if audit doneduring this period PC will collect the info whatever is appearing on TV
❖ In COAT – almost 85% are flat screen TVs
❖ Confidence on the provided data is 95% with just (less than) ±5% error margin
❖We are not covering those households, which are using any specific devise (e.g. Digital Box) for more TV channels
Pulse Consultant …
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To Get the Comprehensive Report of COATPlease Contact :Kashif Hafeez Siddiqui0321-2032757