#CablesOperatorsAuditTracking (#COAT) September Report · 73 72 71 63 63 56 ARY News 92 HD News...

#CablesOperatorsAuditTracking (#COAT)September Report

Compiled By Compiled For

What Will You See In The Next Slides

Introduction

News Channels Analysis

Entertainment Channels Analysis

Sports Channels Analysis

International Channels Analysis

Kids Channels Analysis

Introduction

An Era of Tough Competition

❖ In the growing cloud of TV channels – & between the on-going tug of war for ‘Rating’ - the competition in media landscape become more tough, exciting & challenging

❖ In this extreme tough competitive scenario the role of TV Cables operators emerged as strong & decisive. Even sometime they are coercer

❖ Fact is that ultimately it’s their discretion to place any TV channel at any number

❖ No one can deny this fact that – Television Audience Measurement (TAM) results has direct relationship with TV channel placement by Cable operators

❖ So its important to gauge the presence of TV channels in all those cities where TAM is present

Pulse Consultant’s Approach

Step-1 : City wise cable converge identification (Investigation of Cable operators).

Step- 2 : Recruitment of House hold / shop panel – One household for one Cable operator

Step-3 : Verification of House hold panel (100%)

Step-4 : Cable Operators Distribution Audit after every 10th

day in a month – 3 waves in a month along with videography

CoverageCities September

Wave-1September Wave-2

September Wave-3

1 Karachi 31 31 312 Hyderabad 4 4 43 Sukkur 1 1 14 Multan 12 12 125 Larkana 2 2 26 Lahore 42 42 427 Gujranwala 8 8 88 Faisalabad 9 9 99 Rwp/Isl 16 17 1610 Peshawar 8 8 811 Quetta 4 4 412 Sahiwal 2 2 213 Dadu 1 1 114 Kohat 3 3 315 Shekhupura 1 1 116 Pak Pattan 1 1 117 Mirpur Khas 1 1 118 Mardan 1 1 119 Jhelum 6 6 620 Sialkot 5 5 521 Rahim Yar Khan 1 1 122 Bahawalpur 1 1 1

Total Coverage 161 162 161

Procedure

❖ 3 waves in a month – it means 3 reports in a month (On Every 12th day)- 36 reports in a year

❖ To maintain the quality check – video recording of almost 90%+ cable operators.

❖ Track record of all Cable Operators since January 2014

❖ COAT is a syndicated study but have exclusive client servicing

• Coverage : Numbers of cables covered in a city

• Reach (Penetration): Availability of TV channel on total covered cables (Universe).

• Avg Positioning / Slab Average : Average position of TV Channel on total covered cables. It is calculated through the formula

• Avg Positioning = Sum of channel position/Total covered channel

• Slabs: A group of 30 channels in numeric order i.e. 0 – 30, 31- 60 & 60+

• Bouquet : Group of same genre channels i.e. Bouquet of News channels contain ARY News, Geo, Dunya , Express etc , Bouquet of Entertainment Channels contain ARY Digital, Geo Entertainment, Hum TV etc

Glossary

News Channels Analysis

96 96 93 9688 92 91

8476 76 79 77

71 73 73

61 61 6055

97 97 96 94 92 94 9384

79 76 80 7973 73 69

64 64 6253

97 96 96 94 93 92 9086

79 79 78 7873 72 71

63 63 6356

ARYNews

92 HDNews

ExpressNews

SAMAANews

DunyaNews

Geo News Bol News 24Channel

PTV News DawnNews

Aaj News Public Tv HumNews

NewsOne

Neo News CapitalTV

GNN Abb Tak RozeNews

Sep W 1 Sep W 2 Sep W 3

News Channels Reach

Sep W 3 Rank

Sep W 2 Rank

*Showing those channels which have more than 50% Reach

Showing Reach

1

1

Sep W 1–Sep 05th to Sep 10th

Sep W 2-Sep 15th to Sep 20th


2

2

3

3

4

4

5

7

6

5

7

6

8

8

10

12

11 12

9

13

11

14

14

15

13

16

13 16

17

17

9

10

18

18

-2% -2%+3%-1% +1% -3% +2% +2% +3%

19

19

-1% -1% -1% -1% +1%

Base : W-177 161 CO/ W-178 162 CO/ W-179 161 CO In top 22 cities

Sep W 1 Rank 1 2 4 3 7 5 6 8 12 9 10 15 14 13 17 1811 19 20

Channels Reach Comparison in Levels Format- An Understanding

Level 5

Level 4

Level 3

Level 2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Levels Availability Description

Best Presence

2nd Best Presence

Good Presence

Need To Improved

Channels Reach Comparison in Levels Format

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

*Showing those channels which have more than 50% Reach** Showing Channels from Right to left at each level , with reference to strength of availability*** Red box means negative improvement whereas Green box means positive improvement as compared to previous wave

Level 5

Level 4

Level 3

Level 2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Sep W 2 Sep W 3Sep W 1

26 2830 29 31 29 31 30 32 32 32 34 32 33

3739

43 45

52

26 28 29 30 31 29 31 31 32 33 33 33 34 35 36 3843 45

49

26 28 29 30 30 30 31 31 31 32 33 34 34 34 36 3743

4550

92 HDNews

Geo News ARYNews

HumNews

ExpressNews

SAMAANews

Bol News 24Channel

Public Tv GNN DunyaNews

Neo News Abb Tak PTV News Aaj News CapitalTV

DawnNews

NewsOne

RozeNews


News Channels Position

Sep W 3 Rank

Sep W 2 Rank


1

1

2

2

3

3

4

5

5

6

6

4

7

7

8

8

10

10

11 12

11

13

12

14

13

15

14

16

15 16

17

17

9

9

18

18

19

19


Sep W 1 Rank 1 2 5 3 8 4 7 6 9 12 14 11 13 16 17 1910 20 21




Channels Bouquet Position

Avg Position - 20 to 30 [Primary Bouquet]

Avg Position - 31 to 40 [Secondary Bouquet]

Avg Position - 40+ Scattered]




*Showing those channels which have more than 50% Reach** Green box means – positive improvement*** Red Box means – Negative improvement

Secondary

Tertiary




Primary


60% 66% 56% 55% 47% 59% 57% 44% 41% 25% 37% 43% 43% 23% 33% 25% 30% 28% 14%

25% 28% 32% 30% 31%30% 26% 32% 17% 31% 28% 30% 23%

26%28% 28% 27% 25%

18%

12% 3% 7% 9% 14% 5% 10% 8%20% 20% 14% 7% 7% 24% 7% 11% 6% 9%

21%

3% 3% 4% 6% 8% 6% 7% 16% 21% 24% 20% 21% 27% 27% 31% 36% 36% 38% 47%

ARYNews

92 HDNews

ExpressNews

SAMAANews

DunyaNews

GeoNews

BolNews

24Channel

PTVNews

DawnNews

AajNews

PublicTv

HumNews

NewsOne

NeoNews

CapitalTV


Previous WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

60% 64% 57% 52% 47% 58% 53% 47% 41% 27% 35% 44% 42% 22% 35% 27% 29% 31% 14%

28% 29% 30% 35% 32% 29% 29% 32% 20% 34% 29% 27% 25%27% 27% 24% 30% 24%

19%

9% 4% 8% 7% 14% 5% 9% 7%18% 19% 13% 6% 6% 24% 8% 12% 5% 8%

22%

3% 4% 4% 6% 7% 8% 10% 14% 21% 21% 22% 22% 27% 28% 29% 37% 37% 37% 44%

ARYNews

92 HDNews

ExpressNews

SAMAANews

DunyaNews

GeoNews

BolNews

24Channel

PTVNews

DawnNews

AajNews

PublicTv

HumNews

NewsOne

NeoNews

CapitalTV


Sep W 3Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

Slab Wise Placement


60% 66% 56% 55% 47% 59% 57% 44% 41% 25% 37% 43% 43% 23% 33% 25% 30% 28% 14%

25% 28% 32% 30% 31%30% 26% 32% 17% 31% 28% 30% 23%

26%28% 28% 27% 25%

18%

12% 3% 7% 9% 14% 5% 10% 8%20% 20% 14% 7% 7% 24% 7% 11% 6% 9%

21%

3% 3% 4% 6% 8% 6% 7% 16% 21% 24% 20% 21% 27% 27% 31% 36% 36% 38% 47%

ARYNews

92 HDNews

ExpressNews

SAMAANews

DunyaNews

GeoNews

BolNews

24Channel

PTVNews

DawnNews

AajNews

PublicTv

HumNews

NewsOne

NeoNews

CapitalTV



Sep W 1

Sep W 2

Sep W 3





Entertainment Channels Analysis

99 9995

91 9287 88

83

7176 73

6865

57 57

98 98 96 93 9387 89 86

76 76 73 7265

59 55

98 97 94 93 93 90 88 8578 76

7168 66

5854

Hum ARY Digital A Plus Geo Urdu 1 Geo Kahani Express PTV Home ARY Zindagi Play Ent Aaj Hum Sitaray TVOne Bol ATV


Entertainment Channels Reach

Sep W 3 Rank

Sep W 2 Rank

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Showing Reach


2 1 3 4 5 7 6 8 9 10 11 12 13 14 15

-4% -1%+3%-2% -1%-1% +2%-1% -1% -2% +1%


Sep W 1 Rank

2 1 3 5 4 8 7 9 12 10 11 13 14 16 15




Channels Reach Comparison in Levels Format

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5

Level 4

Level 3

Level 2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]


*Showing those channels which have more than 50% Reach** Showing Channels from Right to left at each level , with reference to strength of availability*** Red box means negative improvement whereas Green box means positive improvement as compared to previous wave


32 32 32 3337 37 39 40 41 41 42 44 42

45 48

32 32 32 3336 38 39 39 40 41 42 44 43

46 48

31 32 32 3336 37 39 39 39 40 42 42 43

45 48

Hum ARY Digital A Plus Geo Urdu 1 PTV Home Play Ent Express Aaj TVOne Geo Kahani ATV Bol ARY Zindagi Hum Sitaray


Entertainment Channels Position

Sep W 3 Rank

Sep W 2 Rank

1

1

2

3

3

2

4

4

5

5

6

6

7

7

8

8

9

9

10

10

11

11

12

13

13

12

14

14

15

15

*Showing those channels which have more than 50% Reach Base : W-177 161 CO/ W-178 162 CO/ W-179 161 CO In top 22 cities

Sep W 1 Rank 1 3 2 4 5 6 8 9 10 11 12 14 13 15 16




Channels Bouquet Position



Avg Position - 50+ Tertiary







Secondary

Primary

Tertiary


*Showing those channels which have more than 50% Reach** Green box means – positive improvement*** Red Box means – Negative improvement

48% 48% 47% 40% 37% 21% 31% 35% 15% 23% 19% 10% 19% 15% 14%

48% 46% 48% 48% 48%52% 48% 36%

43% 44% 48%43% 38% 35% 28%

1% 4% 2% 5% 8% 14% 10% 15%18% 9% 7% 18% 8% 9% 13%

2% 2% 4% 7% 7% 13% 11% 14% 24% 24% 27% 28% 35% 41% 45%

Hum ARYDigital

A Plus Geo Urdu 1 GeoKahani

Express PTV Home ARYZindagi

Play Ent Aaj HumSitaray

TVOne Bol ATV


Slab Wise Placement


50% 47% 45% 39% 36% 24% 30% 35% 17% 22% 18% 9% 19% 16% 15%

47% 47% 47% 50% 49% 50% 50% 39% 43% 46% 46% 42% 40% 32% 29%

1% 3% 2% 3% 7% 17% 9% 12% 19% 7% 7% 16% 7% 10% 11%

2% 3% 6% 7% 7% 10% 12% 15% 22% 24% 29% 32% 34% 42% 46%

Hum ARYDigital




TVOne Bol ATV

Current WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

48% 46% 45% 38% 35% 22% 29% 34% 16% 21% 17% 9% 17% 16% 17%

49% 48% 47% 48% 48%49% 48% 37%

39% 45% 48%44% 39% 33% 27%

1% 6% 3% 4% 9% 16% 11% 12%16% 9% 7% 15% 8% 8% 12%

1% 1% 5% 9% 8% 13% 12% 17% 29% 24% 27% 32% 35% 43% 43%

Hum ARYDigital




TVOne Bol ATV


Sep W 1

Sep W 2

Sep W 3





Sports Channels Analysis

90%

94%

84%

94%

97%

88%

95% 94%

84%

PTV Sports TEN Sports Geo Super


Sports Channels Reach & AVG Position

Sep W 3 Rank

Sep W 2 Rank

1

2

2

1

3

3

29 3035

30 3035

29 3035

PTV Sports TEN Sports Geo Super


1

2

2

1

3

3

Reach Position

+3%+2%

-4%


Sep W 1 Rank

2 1 3 1 2 3

Sep W 3 Rank

Sep W 2 Rank

Sep W 1 Rank




International Channels Analysis

52% 52%

14%

54% 53%

15%

55% 54%

14%

CNN BBC World News DW Channel


International Channels Reach

1

66%61%

20%

65%61%

19%

62%56%

19%

Animal Planet Discovery Channel National Geographic


2 3 1

1

2

2

3

3

NewsInformative

2 1 3

+1%+1%

-1%

-3% -5%


Sep W 3 Rank

Sep W 2 Rank

Sep W 1 Rank

Sep W 3 Rank

Sep W 2 Rank

Sep W 1 Rank 1 2 32 1 3




53

55

5454

5655

53

55

56

DW Channel CNN BBC World News


International Channels Position

1 2 3

47

49

53

4950

4847

4849

Animal Planet Discovery Channel National Geographic


1

2

2

3

3

1

NewsInformative

1 3 2


Sep W 3 Rank

Sep W 2 Rank

Sep W 1 Rank

Sep W 3 Rank

Sep W 2 Rank

Sep W 1 Rank 1 2 31 3 2




Kids Channels Analysis

87%

45%37%

0%

85%

40% 40%

0%

84%

43% 43%

0%

CartoonNetwork

Nick Cinemachi Toonami


Kids Channels Reach & AVG Position

1

1

2

2

3

3

4

4

31

40 40

33

41 41

32

3841

Cartoon Network Cinemachi Nick Toonami


1

1

2

3

3

2

4

4

Reach Position-1%

+3%

+3%


Sep W 3 Rank

Sep W 2 Rank

Sep W 1 Rank

Sep W 3 Rank

Sep W 2 Rank

Sep W 1 Rank1 2 3 4 1 2 3 4




Disclaimer Disclaimer:

❖ The report in hand is the comparison of three waves – the field work which was conducted in from Sep 05th to Sep 10th 2018is denoting as “1st Previous” and Sep 15th to Sep 20th 2018 is denoting as “2nd Previous Wave” whereas field wave of latest waveis conducted from Sep 25th to Sep 30th 2018 & denoting as “Current Wave”

❖ In 1st Previous Wave 161 cable operators were covered, In 2nd Previous Wave 162 cable operators were covered, whereas inCurrent Wave 161 COs are covered .

❖ The data is collected from households/ shops – i.e. one household/shop for one cable operator❖ One household/shop visited within specified dates of specific wave❖ Pulse Consultant is only responsible of the data which is collected within above specified dates❖ Reading recorded after tuning and video recording also done for almost 90% of the COs❖ Sometime due to any political / technical issues – any specific channel couldn’t appear for few days, if audit done during this

period PC will collect the info whatever is appearing on TV❖ In COAT – almost 85% are flat screen TVs❖ Confidence on the provided data is 95% with just (less than) ±5% error margin❖ We are not covering those households, which are using any specific devise (e.g. Digital Box) for more TV channels

Pulse Consultant …

A Reliable and Trustworthy name in the field of Marketing, Social, Media and Opinion Research

This Distribution Audit conduct three times in a month – for Media Planning it’s a vital tool – If you need it –Please Contact Pulse Consultant

20% Special Discount for #PAS Members

Thank You !!!

To Get the Comprehensive Report of COATPlease Contact :Kashif Hafeez [email protected]

mailto:[email protected]

Date post:	21-Jan-2020
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#CablesOperatorsAuditTracking (#COAT) September Report · 73 72 71 63 63 56 ARY News 92 HD News...

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