EDITIO
N 16.2018
CABLEWORLDT H E C U S T O M E R M A G A Z I N E F R O M L A P P
MANFRED GOTTA: We speak to the man behind names like Smart, Twingo and many more. Pg. 10
BACK IN TIME: Important moments in LAPP’S brand history. Pg. 14
DOWN UNDER: How LAPP is conquering Australia. Pg. 18
WE ARE LAPPA BRAND COMES TOGETHER AS ONE
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THE NAME FOR CONNECTION
Dear readers,
We live in a world in which borders are disappearing. This is not only true of geographic and eco-
nomic boundaries, but also those between individual sectors in the economy. As the world comes
together, we as a company want to grow together too.
The Lapp family has therefore taken the decision to take our corporate identity a step forward by
using a single name and logo for all companies in all sectors and in all countries. That name is
LAPP.
For us, this initially felt like a brave decision. For our customers like you, it’s only logical. We have
always been LAPP. And we will always remain LAPP: a family, a business, a partner.
Yours sincerely,
Andreas Lapp
LOOKING FORWARD WHAT DOES THE FUTURE HOLD?
5 trends for the future of connection technology
UP CLOSE DISCOVERING DOWN UNDER
LAPP in Australia
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COVER STORY
FROM THECABLE WORLD
IN FOCUS
IN MOTION ONE BRAND, ONE NAME
The road to a consistent brand identity
IN CONVERSATION THE MAN BEHIND THE NAMES
Manfred Gotta on the art of finding the right name
LOOKING BACK HISTORIC MILESTONES
Important moments in LAPP’s history
IN THE NEWS LOCAL SECTION
The latest from LAPP
IN FIGURES LAPP IN NUMBERS
Many facets, one brand
IN FOCUS WE ARE LAPP
A brand comes together as one
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CABLE WORLD IN MOTION
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LAPP BELONGS TOGETHER AND IS COMING TOGETHER. IN FUTURE, WE WILL USE A SINGLE BRAND NAME AND A SINGLE LOGO ACROSS THE ENTIRE COMPANY. “OUR CUSTOMERS SIMPLY WANT LAPP TO CONSISTENTLY DELIVER THE QUALITY AND SERVICE THAT THEY HAVE COME TO APPRECIATE, REGARDLESS OF WHICH SUBSIDIARY OR DIVISION THEY COME FROM, OR WHERE THEY ARE IN THE WORLD”, EXPLAINS SIEGBERT E. LAPP, CHAIRMAN OF THE SUPERVISORY BOARD.
ONE BRAND, ONE NAME
LAPP has long ceased to be simply a cable supplier. The company is
now a world market leader for integrated connection solutions. “If
we go by the name ‘Lapp Kabel’, ‘Cabos Lapp’, etc., that name today
only stands for part of the company”, says Matthias Lapp, CEO for
the Europe region and responsible for around 70 per cent of global
revenues. The time is therefore right for a globally consistent name
and logo that unite everything. After all, connection and a sense of
togetherness are both in LAPP’s DNA. With a new, clear corporate
identity with high brand recognition and an emphasis on the family
name, we aim to underline this even more.
All prefixes and suffixes that previously stood alongside the name
LAPP have now been removed. The only elements that remain are the
legal company names and those of the national subsidiaries, but from
a brand perspective, everything is now LAPP. In future, the over 50
companies within the group, including Lapp Group, Lapp Systems and
Lapp Mexico, will simply be known as LAPP. This change will occur
everywhere: from buildings to products, from company ID cards and
catalogues to transport packaging.
EVERYBODY IS A BRAND AMBASSADOR “The most important thing for us is to embrace the new name and
logo”, says Siegbert E. Lapp. Just like we embrace our shared values
in every LAPP company: success oriented, customer oriented, family
oriented and innovative. And just like we work together to find the
best solutions for the customer. “We are one group of companies and
we now have one logo. We are all ambassadors for this change. Our
new consistent corporate identity is the best way to communicate
this message to the outside world.”
As the Chairman of the Supervisory Board explains, the idea for the
rebranding is not as new as it seems: “We have been speaking about
it within the family for years.” Introducing the new corporate identity
at the Hannover Messe is not only a logical step for the company, it
is above all a family decision.
The important thing is that LAPP will remain LAPP. LAPP will remain
a family business. This fact is evident from the generational change
in 2017, in which Matthias Lapp assumed responsibility as CEO and
became the third generation of the Lapp family to lead the business.
It is also reflected in the words of his brother, Alexander Lapp, who
adds: “We do not see LAPP as a sales company or a cable company.
We are a 'make-customers-happy-company.'”
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HERE COMES A HERO
Real superheroes have super powers. LAPPMan has the power to solve problems, just like LAPP itself. The animated character is a result of LAPP’s many years of cooperation with the Festival of Animated Film in Stuttgart. He also fea-tures in a short film, in which he delivers the new logo:
www.lappgroup.com/lappman
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THE WORLD BECOMES ONE
LAPP has a total of 56 national subsidiaries, produc-
tion sites and centres of competence. These are lo-
cated around the world, from Desio (Italy), Hyvinkää
(Finland) and Istanbul (Turkey) to Shanghai (China)
and Bangalore (India). In future, however, customers
will no longer need to search for ‘Kablo’ – the Turkish
word for cable. This is because all of these places
will have a single name: LAPP.
CABLE WORLD IN FOCUS
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“We want our customers to know that wherever they are in the world, and whatever they
need, they will always be able to rely on quality from LAPP”, declares Andreas Lapp, Chair-
man of the Board of Directors. As the world of trade and business becomes ever more com-
plex, we want to make things simpler. All of the solutions, branded products and services we
offer will be provided under a single name: LAPP.
There are good reasons for the change: “We have previously been known under a variety of
names – as Lapp Kabel, Miltronic, Lapp India, Lapp Systems and many more. But in reality,
LAPP has long been a single international company, and not several national ones.” Many
customers operate all over the world, and LAPP accompanies them. “Whether in Germany,
South Africa or Australia, LAPP is always LAPP.” As a result, the previous brand and company
architecture, divided by countries, focus areas and sectors, was no longer fit for purpose. “It
no longer reflected the reality in which we live.”
ONE COMPANY, ONE GOALReducing the brand name to LAPP will help us communicate more clearly to the outside world
that we are a global player, whilst creating a greater team spirit within the company. “We are
one group, one company, one strong brand”, says Andreas Lapp. The company will remain
divided into organisational units, but is united in its aim of making life easier for customers
and doing business better.
The idea to consolidate the company’s corporate identity did not come from external market-
ing experts. It came from within the company itself and the family that controls it. One of the
most important factors was for LAPP to maintain strong brand recognition. After all, we do
not want to be or become a different company. Instead, we simply want to reflect the reality
of the change that has been happening organically in a clear and visible way.
WE ARE LAPP
NAMES LIKE LAPP KABEL, LAPP INDIA AND LAPP SYSTEMS WILL SOON BE HISTORY. THIS IS BECAUSE TODAY’S COMPANY OFFERS COMPLETELY DIFFERENT PRODUCTS AND SERVICES THAN WHEN IT FIRST STARTED. THE WORLD IS COMING TOGETHER, AS IS THE WORLD OF CONNECTION TECHNOLOGY. LAPP THEREFORE TOOK THE DECISION TO OPERATE UNDER A SHORTER NAME AND WITH A MODIFIED LOGO IN FUTURE. A FAMILY OF BRANDS IS NOW BECOMING ONE FAMILY BRAND: LAPP.
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CABLE WORLD IN FOCUS
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THE END OF THE CABLE?If brand names like Lapp Kabel will no longer exist in future, does this mean the same for
cables from LAPP? On the contrary, explains Andreas Lapp. LAPP will always develop the
solution that is the most appropriate for our customers. “If the best solution does not require
cable, then we will not use it.” For most applications in industry in the foreseeable future,
however, ÖLFLEX®, UNITRONIC® or ETHERLINE® cables will continue to be the best, safest,
most effective and best value solution.
Andreas Lapp continues to see massive growth potential in ÖLFLEX®, arguably the mother of
all LAPP cables developed over 60 years ago by company founder Oskar Lapp.
This is due to the fact that industrial companies are increasingly using electrical drives to
perform functions that were previously carried out by hydraulic or pneumatic systems. This
trend towards greater efficiency has a long way to go yet.
RELIABILITY IS KEYThe fact that despite all this change, the family name remains the key element of the brand
signals reliability. LAPP will remain a family company. LAPP will remain independent. LAPP
will remain the partner that you know and trust. After all, the name LAPP does not just stand
for connection solutions, but also for reliability.
As a result, we will make sure that the change is not too radical. “We value continuity. This
is what our customers expect from LAPP: continuity in a changing world.” For Andreas Lapp,
there is one key element in the change process: “Any connection – whether in a technical or
business sense – must be reliable and durable.”
ABOUT OUR BRAND NAMES
From the late 1950s onwards, LAPP was
the first cable manufacturer on the market
to give its products proper brand names.
The aim was to ensure better product iden-
tification and brand differentiation. This
will continue to be our goal in future. That
is why our well-known brand names like
ÖLFLEX® control cables, EPIC® connectors,
SKINTOP® cable glands, ETHERLINE® data
communication systems for Ethernet tech-
nology, UNITRONIC® data communication
systems, HITRONIC® optical data trans-
mission systems, SILVYN® cable protec-
tion and carrier systems and FLEXIMARK®
marking systems will be retained.
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“THE NAME IS THE MESSAGE”.
CABLE WORLD IN CONVERSATION
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THE MAN BEHIND THE NAMES
Manfred Gotta – you are the man behind Panamera, Megaperls
and Congstar to name a few. Just how do you come up with
names like these?
To create the right name, you have to know and, if possible, love
the product. This is the starting point for the process. We develop
names internally and externally, and then hold focus groups with
‘normal people’ to test them. We then have to perform language
testing, brand and online research, and of course domain checks.
The names that survive are then visualised as if they already existed.
That’s when we make a decision. The most important thing is that
the name represents the soul of the product or company.
What makes a good brand name? The way it sounds, the way
it’s written, its timelessness?
A name must be unique, striking, and protectable. It must be inter-
nationally suitable and must ignore fleeting trends. Who would have
thought, for example, that Twingo is over 20 years old?
You have also rechristened companies like Evonik or Targobank
that were already brands. When does this kind of rebranding
make sense?
Changing a company name is justified if there are good reasons for
doing so and the change can be explained. If an energy company
originally had the word coal in its name, but no longer has anything
to do with coal, then a name change is necessary. Parts of Citibank
were
taken over by another company and were therefore no longer allowed
to use the name, so the name change was essential – and, with Tar-
gobank, successful. Both rationales are understandable.
You say that renaming a brand is much more difficult than cre-
ating a name for a new product. Why is this?
Renaming is difficult because it is often linked to changes in brand
positioning. If the new positioning is authentic, it represents a huge
opportunity. But these aspects are often not visible and must be
communicated through a new name. This requires a great deal of
sensitivity, understanding and communication.
EVONIK AND SMART, VECTRA AND PANAMERA – THESE ICONIC PRODUCT AND BRAND NAMES WERE ALL DEVEL-OPED BY MANFRED GOTTA DEEP IN THE BLACK FOREST. MANY HAVE GONE ON TO EXPERIENCE GLOBAL SUC-CESS. ALTHOUGH HE WAS NOT INVOLVED WITH LAPP’S BRAND NAMES, HE IS CERTAINLY THE RIGHT PERSON TO TALK TO ABOUT THE ART OF FINDING THE RIGHT NAME.
Is it easier to come up with a name for a sports car than a
complex service?
In a way, creating a name for a new sports car is easier because it is
tangible. That makes it much easier to ponder different names from
both an emotional and rational perspective. The process is much
more difficult for a complex service, because the name alone can-
not express this complexity. This is especially true of international
names.
We are changing everything to LAPP. In your expert opinion, is
this the right thing to do?
I think the decision to concentrate on the name LAPP is correct.
Emphasising the family name is extremely important in my opinion,
because you can link it to the actual people. They are people who
stand for everything that they do and produce.
A brand image consists of a logo, corporate design, images,
tone and many other factors. What role does the name play
here?
The name lets you communicate the brand, which makes it the com-
pany’s most valuable asset. If Procter & Gamble purchase Oral-B,
they do so because the products under that brand have an excellent
reputation. Consumers don’t care where the toothpaste and brushes
are produced. They trust in the quality of the product. And that is
what counts. The same is true of company names: the name is the
message.
The S stands for Swatch, the M for Mercedes and Art for the genius behind the idea. SMART is one of the many names dreamt up by Manfred Gotta, entrepreneur and copywriter who describes his specialisation as ‘developing brand names’. With Gotta Brands, his institute for developing creative brand names for new products, services and companies, he works for clients all over the world.
ABOUT MANFRED GOTTA
RECORD TURNOVER SMASHES BILLION EURO MILESTONEHIGH DEMAND FOR LAPP SOLUTIONS
LAPP has achieved turnover of over one billion euros for the first time in its history. Turn-
over for the 2016/17 business year (1 October to 30 September) rose by 13.9 percent
to EUR 1,026.8 million. This strong increase in turnover proves that LAPP’s strategy is
working. Growth was particularly strong among the company’s solutions for industrial
data communication (+27%) and the plug-and-play connection solutions of the ÖLFLEX®
CONNECT brand (+17%).
The number of employees increased by 9.6 per cent to 3,770. Pre-tax earnings in-
creased by 29 per cent to EUR 55.5 million. “These figures prove that our customers
continue to trust us and that our strategy has put us on the right path – which we are
obviously delighted by”, explained Andreas Lapp, Chairman of LAPP Holding AG.
The European region (EMEA) experienced disproportionately strong growth. Turnover
there grew by 15.8 per cent to hit EUR 718.9 million. With its share of turnover amount-
ing to 70 per cent, the European region is the biggest market for LAPP. In Germany
alone, turnover came in at EUR 313.4 million (an increase of 16.8 per cent). The Asia
region (which includes Australia and New Zealand) increased its turnover by 12.9 per
cent to hit EUR 194.1 million. Despite the difficult situation in Brazil, the America region
achieved a turnover of EUR 113.8 million in Canada, the USA and Central and South
America, which equates to an increase of 4.5 per cent.
FOR THE SECOND TIME IN A ROWLAPP CROWNED GLOBAL MARKET LEADER CHAMPION
For the second year in a row, LAPP has been
crowned champion of the Integrated Solu-
tions for Cable and Connection Technology
category in the University of St. Gallen’s an-
nual ranking of the best companies in their
industry. The main prerequisites for includ-
ing a company in this global market leader
index are technological leadership, interna-
tional presence and customer proximity.
The index was created by the University of
St. Gallen’s Henri B. Meier School of Entre-
preneurs in collaboration with the Academy
of German World Market Leaders (ADWM).
It started with a database with more than a
thousand entries of potential global market
leaders in Germany, Austria and Switzerland.
The selection process focuses on factors like
company turnover, the proportion of turno-
ver from international sources, and sales be-
ing made on at least three continents.
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CABLE WORLD IN THE NEWS
A GREAT HONOURBUSINESS MEDAL FOR URSULA IDA LAPP
She is an entrepreneur through and through and has made German
business history. To honour her contribution, Ursula Ida Lapp has
now been awarded the Business Medal of the state of Baden-Würt-
temberg.
Among the state’s most prestigious honours, it is awarded only to
people who have made an outstanding contribution to the economy
of Baden-Württemberg.
The medal was awarded at a ceremony at the New Palace in Stutt-
gart. Nicole Hoffmeister-Kraut, the state’s Minister of Economic Af-
fairs, Labour and Housing, praised the entrepreneur in her speech:
“Through industriousness, ambition and resilience, you and your
family have built up a company of international reputation and re-
nown over the past 58 years. Your various and remarkable social
and corporate achievements are particularly worthy of mention. It is
therefore a great pleasure that I am able to personally present you
with the Business Medal today for these achievements.”
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CABLE WORLD IN THE NEWS
Dr Ralf Zander is the new Head of Finance and Controlling at
LAPP, and is a typical numbers man. Born in Stuttgart, he brings
a great deal of expertise from the automotive and plant engi-
neering industries.
“He has a wealth of international experience and understands
how family companies think and act. He is an outstanding fi-
nance expert who will guide us through our continued growth”,
emphasised Andreas Lapp, Chairman of the Board of Lapp Hold-
ing AG.
Dr Zander has a degree in industrial engineering from the Karls-
ruhe Technical University and an MBA in General Management
from Union College in Schenectady, New York. “LAPP is solid in
financial terms, and is an innovative and highly dynamic compa-
ny. It is a privilege to work here and to actively guide the compa-
ny on its growth course into the digital age in my role as CFO.”
NEW CFO HELPING US GROW
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HISTORIC MILESTONES – SOME SPECIAL MOMENTS FROM THE HISTORY OF LAPP
CABLE WORLD LOOKING BACK
1956 The original business idea had nothing to do with connections,
but was instead a perfume bearing the name LAPP. Although
it failed to conquer the market, it shows how the Lapp family
understood the importance of the brand and the potential of
their name.
1957 The company began in typical LAPP fashion: think about the solu-
tion for the customer first, and then figure out how to market it.
1957 saw the birth of ÖLFLEX®, a flexible, oil-proof cable that
could be used straight away without complex continuity testing.
The company that would sell the cable was founded in 1959.
1959 Ursula Ida Lapp registers the new company with herself as the
owner at Stuttgart District Court in November 1959. Officially,
Oskar Lapp is her employee. In the 1950s, this was just as unu-
sual as a woman giving her name to a company: Ursula Ida Lapp
is the name behind U.I. Lapp KG.
1963Every cable needs a connector. The ÖLFLEX® cables are followed
by CONTACT connectors (later known as EPIC®). After just a few
years in business, Oskar Lapp takes this important step towards
turning the company from a cable manufacturer to a systems
provider. He knows that the customers do not want to buy ca-
bles. They want to control their machines and supply them with
power. And LAPP provides them with everything that they need
for this.
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1976 Despite business relations with Austria and Switzerland, the Lapps’
first international subsidiary is not in Europe, but the USA: ÖLFLEX®
Wire & Cable Inc. in New Jersey.
1978Oskar Lapp registers the patent for SKINTOP®, a plastic cable gland
for easily securing cables. SKINTOP® experiences immediate success
on the market, gaining a reputation as an extremely effective cable
gland.
1980 LAPP has always championed new technology such as fibre optic ca-
bles. This is because these innovations often become strong brands
for components, power and control cables, data cables, fibre optic
cables, Ethernet cables, connectors, cable glands or marking sys-
tems.
2000LAPP becomes a global player. From Asia to Africa, South America
to eastern Europe, new LAPP businesses are founded in places like
Dubai, South Africa and Brazil, with subsidiaries in Poland, Latvia and
Ukraine. These are accompanied by a global logistics network. LAPP
customers rely on instant availability, which can only be achieved by
being close to them.
2012/2017The history of LAPP enters a new chapter with the construction of
the new service and logistics centre in Ludwigsburg and the Euro-
pean Headquarters in Stuttgart. Both represent growth and a com-
mitment to the region. Just like the rebranding to the name LAPP in
2018.
CABLE WORLD LOOKING FORWARD
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5 FUTURETRENDS
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WHAT DOES THE FUTURE HOLD? HERE ARE 5 FUTURE TRENDS FOR CONNECTION TECHNOLOGY
ALTHOUGH THE NAME LAPP WILL IN FUTURE
NO LONGER INCLUDE ANY REFERENCE TO
CABLE, WE ARE STILL A LONG WAY AWAY
FROM THE END OF THIS TECHNOLOGY. WE
SEE THIS IN THE MAJOR TRENDS IN THE CON-
NECTION TECHNOLOGY SECTOR, ALONGSIDE
OTHER EXCITING DEVELOPMENTS.
Trend 1: Cable cooperates with wireless
The use of wireless connections is growing, more and more also in factories. Industrial
production facilities operate to a strict cycle. When it is essential that information is relia-
bly transmitted to the millisecond, however, the cable still has the upper hand. Cables are
also less vulnerable to faults or hacking attacks. Operators are therefore moving towards
cable-based systems augmented by wireless technology.
Trend 2: Connector 4.0
A TV today, a vacuum cleaner tomorrow, all on the same production line. This flexibility
also has consequences for connection technology. Where electrical connections were once
hardwired and never touched again, modern factories require modular connectors that can
be removed and reconfigured many times.
Trend 3: Plug & produce
Machinery producers need to concentrate on what they do best, which does not include
assembling cables. Shortening the cable, attaching connectors and creating complete power
chains ties up resources. The solution is to use customised, state-of-the-art assemblies that
can be connected straight away.
Trend 4: Compact, hybrid, connected
The increasing power of microchips is the driving force behind digitalisation, but is also
fuelling a trend towards smaller devices. This is having a big impact on industrial connection
technology. Machines are becoming more compact and require more data connections. We
are therefore seeing increasingly frequent use of hybrid cables, for example, which combine
power and data cables with hoses for pneumatics and hydraulics in a single sheath.
Trend 5: From AC to DC
The change from AC to DC in energy distribution promises enormous energy savings, and
is therefore only a matter of time. But what about the technology used here? Conventional
switches and connectors are not suitable for DC voltage because the polarity of the voltage
does not change and there is no arc breakage when switching off. This requires new connec-
tors and automatic shut-offs. Even the cables will likely require a rethink. LAPP is doing just
this in a major research project.
DISCOVERING DOWN UNDER – LAPP IN AUSTRALIA
LAPP’S ORIGINAL SITE AND ITS LATEST
ONE ARE SEPARATED BY A DISTANCE OF
AROUND 16,500 KILOMETRES, A 23 1/2
HOUR FLIGHT AND A 10 HOUR TIME DIF-
FERENCE. STUTTGART-VAIHINGEN IN GER-
MANY AND SYDNEY IN AUSTRALIA MAY BE
A WORLD APART GEOGRAPHICALLY, BUT
BOTH SITES NOW HAVE A LOT IN COMMON
FOLLOWING THE FOUNDATION OF LAPP
AUSTRALIA.
Welcome to Eastern Creek in Sydney. It may sound like the setting for a soap opera, but it
is in fact the address of LAPP’s new headquarters in Australia. LAPP, the leading provider of
cable and automation systems, is now making a mark down under.
LAPP’s newest site is also the first founded under the new brand name of LAPP.
LAPP is not alone in this new territory, and has intensified its partnership of many years with
New Zealand company ECS to ensure the best possible start. Terence Rayner, Managing Di-
rector of LAPP in Australia: “With LAPP, we will offer a whole new level of service and variety
for connection solutions in Australia.”
TWO FAMILY COMPANIES, ONE GOAL Rayner and his team have been working on the ground since February. Their goal is to supply
the Australian market as LAPP customers around the world have come to expect: as the one-
stop shop for connection solutions. To help achieve this, they have direct access to over a
thousand different product lines and over 40,000 LAPP standard products.
The new partners in this endeavour are old friends. ECS is the leading provider of electrical
and automation products in New Zealand. The company has been in business since 1983,
with two generations of the Rayner family involved. But the parallels with LAPP are not just
of a technical nature.
The Australian market offers many opportunities: “LAPP’s integrated approach to technologi-
cally demanding solutions is perfect for Australian customers”, says Terence Rayner. It is also
well suited for globally operating companies who can now rely on LAPP quality and service
in Australia too. LAPP’s decision to expand down under was therefore not only courageous,
but also logical.
CABLE WORLD UP CLOSE
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ECS began by developing and manufacturing automation systems. Its need for high-quality cables and connection solutions brought it to LAPP. The customer became a partner. ECS has represented LAPP and sold its products in New Zealand for over 30 years.
ABOUT ECS
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THE NEW LAPP: MANY FACETS, ONE BRAND
CABLE WORLD IN FIGURES
From EPIC® to SKINTOP®, the LAPP product range in-
cludes 8 brands. LAPP constantly has 15,000 com-
ponents in storage for the ÖLFLEX® CONNECT sys-
tem solution alone. This is mirrored at 40 assembly
sites in LAPP subsidiaries worldwide.
Despite the new LAPP umbrella brand, there is no
such thing as the defining LAPP product. On the
contrary, the product range currently includes over
40,000 standard items. This rises to over 300,000
items when local and customized products are in-
cluded.
Over 3,770 employees support the company in its
mission to connect the world. They work at 17 pro-
duction sites and 39 sales companies around the
globe.
A FAMILY OF BRANDS
THE PRODUCT RANGE
THE (CABLE) WORLD OF LAPP
In Germany alone, almost 400 people work on over
16 acres of logistics and warehouse space to en-
sure that LAPP’s logistics processes run smoothly.
They are supported by cutting-edge technology like
the automatic carousel or the fully automatic storage
system for cable drums.
A LEADER IN LOGISTICS
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In order to meet every possible cable requirement,
a total of 571 systems engineers work for LAPP and
its customers around the world for the ÖLFLEX®
CONNECT brand alone. 4,568 engineering hours
are invested every day for individual customer pro-
jects.
Not every cable requires a drum. But the LAPP
logistics centre in Ludwigsburg, Germany still has
over 90,000 cable drums, with an additional
15,000 drums at the facility in Hanover.
EXPERTISE ON SITE
DRUM ROLL
How are LAPP products delivered to the customer?
Very efficiently. Very quickly. And very often. The
company processes around 750,000 transport or-
ders every year, or well over 2,000 every day.
FROM L TO B
A brand has both an external and internal effect. In
order to be successful, the values it represents must
be embraced. Customer oriented. Family oriented.
Innovative. Success oriented. These 4 values will
continue to shape the company’s actions under the
new banner of LAPP.
ONE BRAND, 4 VALUES
PUBLISHING DETAILS
Overall responsibility: Dr Markus MüllerMedia relations U.I. Lapp GmbHSchulze-Delitzsch-Str. 2570565 Stuttgart, GermanyPhone +49 (0)711 7838-01Fax +49 (0)711 [email protected]
Editorial team: Kai Thomas Geiger Photography: Maiwolf
Published: half yearlyCopyright 2018 by U.I. Lapp GmbHAll rights reserved. Copying, reproduction, distribution using electronic systems, including extracts, only with the approval of U.I. Lapp GmbH.
ÖLFLEX®, UNITRONIC®, HITRONIC®, SKINTOP®, SILVYN®, FLEXIMARK®, EPIC® and ETHERLINE® are registered LAPP trademarks.
