Date post: | 15-Aug-2015 |
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Travel |
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Research Will Drive Product Development
Accelerated Market
Readiness
Industry Rela3ons Study
Training Needs
Assessment
2012 Marketing Summary 2012 Marketing Summary
2014-2015 Product Development Goals Update
1. Enhance training opportunities available to tourism operators.
2. Increase the awareness of the tourism product in the Cape Breton Regional Municipality.
3. Have tourism become a “top of mind” product for all tourism front-line staff island wide (i.e. “Locals Know”)
4. Gain an understanding of the culinary product on Cape Breton Island.
2012 Marketing Summary 2012 Marketing Summary
Enhance training opportunities available to tourism operators
• Four WorldHost workshops took place May-June in the following regions:
» Louisbourg (12 participants) » Sydney (12 participants) » Ingonish (10 participants) » Baddeck (14 participants)
• Further WorldHost to take place in Chéticamp, Baddeck, Sydney, & Saint Peter’s
• Train the Trainer: Chéticamp, Baddeck, Sydney
Enhance training opportunities available to tourism operators cont’d
• Social media and database workshops took place as follows: » March 11th, 2015: Chéticamp (19 participants) » March 12th, 2015: Baddeck (15 participants) » March 13th, 2015: Sydney (11 participants)
• Offer the Accelerated Market Readiness (AMR) Program to seven operators.
– Maritime Inn, Hebridean Motel, Rankin Ceilidh Boat Tours, Inverary Resort, Bird Island Tours, Kidston Island, Eskasoni Cultural Journeys
2012 Marketing Summary 2012 Marketing Summary
Launch an Island-wide “Locals Know” Campaign
Expand the Locals Know initiative to reach businesses Island-wide:
• Develop and execute the first annual industry “Open House Day”.
• Island-wide launch of “Locals Know” festival/event cards.
• Develop municipality-specific tri-fold cards.
2012 Marketing Summary 2012 Marketing Summary
Gain an understanding of the culinary product on Cape Breton Island
I. Promote tourism as an economic driver throughout CBI; increasing awareness of the tourism product.
II. Facilitate communication and product development efforts within our product clubs.
III. Develop a product inventory of market-ready festivals and events, packages, and experiences, including resources and tools.
IV. Continue to build the culinary product as an economic driver within Cape Breton.
V. Maintain existing communication channels (i.e. Tourism Connect, dcba-info.com).
Promote tourism as an economic driver throughout CBI; increasing awareness of the
tourism product.
– Continue the Locals Know initiative throughout CBI. The initiative will include:
– Work with industry and residents to identify the “best of” Cape Breton, including to but not limited to: beaches, lighthouses, rainy day activities, etc.
Facilitate communication and product development efforts within our product
clubs. – Build Cape Breton’s niche port
offering and enhance the awareness of CBI as a cruising destination
Develop a product inventory of market-ready festivals and events, packages, and
experiences, including resources and tools.
– experiential calendar. – package inventory. – product development resource toolkit, including funding programs,
worksheets, etc. – calendar of product development initiatives
Continue to build the culinary product as an economic driver within Cape Breton.
– Per the Provincial efforts to enhance the culinary product offering, develop a culinary strategy for CBI.
– Work with NSCC to determine the feasibility of a seafood graduate school for chefs.
– In conjunction with the NSTA, ensure island-wide participation of culinary workshops: Signature Menus, Breakfast of Champions, and Beyond the Boil (lobster themed).