Prepared By:NikitaMalviNitinBhavinJignesh

• Cadbury India Ltd. is a part of Kraft Foods.

• Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy.

• In india it began operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market.

• 4 sales offices-

New Delhi, Mumbai, Kolkata and Chennai

Cadbury

• Mission:

“Cadbury means quality’; this is our promise.

Our reputation is built upon quality; our

commitment to continuous improvement will

ensure that our promise is delivered”

Cadbury

Chocolates

Snacks

Beverages

CANDy’s

GUMS

Popular Products in India

1905 1930s

1960s1970s

PACKAGING STYLESDAIRYMILK

• Cadbury's Dairy Milk, with its unique flavour and smooth creamy texture, was ready to challenge the Swiss domination of the milk chocolate market.

• In early days brand has huge fan following among kids, in order to build strong image among older group, the brand repositioned itself through classic “Real taste of life” campaign in 1994

DAIRYMILK

DAIRYMILK

DAIRYMILK (2004-05)

DAIRYMILK

• Chocolate with Disney characters embossed in it.

• Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury

DAIRYMILK

drawing lines from the traditional Indian custom of having something sweet before embarking on something new.

Chocolate laddoo

Kids, teens and adultsRs. 2 for 2 pieces

DAIRYMILK

Have you felt silk lately?”

•“Have you felt silk lately?”

Recent Products

Recent Products (2014)