PRESENTED BY

STUDENT OF

VIDYA VIKAS UNIVERSAL

COLLEGE

OF BMS & BMM

STUDING IN S.Y.B.M.S DIV A

COMPLETED BYVARMA ANKITA

Submitted to

Prof. SHRUTI NAIK

CONTENT

Sr no. Particulars Slide no.

1. Introduction 3

2. Company’s Vision & Mission 6

3. Objectives 8

4. 4p ‘s of company 10

5. Competitors of Cadbury 36

6. Awards and Achievements 39

7. Conclusion 40

Origin of Cadbury

• Cadbury is the brain child of

John Cadbury

• Starting in form of grocery

business in Birmingham in

1824

• In 1853, Cadbury became

the confectioner to the

British Crown.

• In 1860, Richard and George

took command and expand it

further.

• Today Cadbury operate

Globally

John Cadbury

Cadbury : Overview • Cadbury is a British

confectionary company

• Headquarters in Uxbridge,

England.

• The oldest and largest

family-run businesses in the

world

• In 1969, it merged with

Schweppes Limited

• Third leading producer of

soft drinks and fourth

leading confectionery

manufacturer in the World.

How large Cadbury?

• Around 65,000 Employees

• 35,000 direct and indirect

Suppliers

• Direct operation over 60

Countries

visionThe Barrow Cadbury Trust’s

vision is of a peaceful, equitable

society, free from discrimination

and based on the principle of

social justice for all.

Mission"Cadbury’s mission statement says

simply: ‘Cadbury means quality’; this is

our promise. Our reputation is built

upon quality; our commitment to

continuous improvement will ensure

that our promise is delivered’

Objective• To make lots of chocolate.

•Improve the quality of their chocolate.

•To Survive in the market.

•Have loads of stores worldwide

•To be an ongoing company.

•Achieve revenue growth of 20% per year

•Increase earnings by 15% annually

•Increase dividends per share by 7% per year

4 PC’ OF

CADBURY

Place

Cadbury dairy milk is produced at the chocolate factory in

Bourneville in Birmingham. After the chocolate is produced and

has undergone all the quality checks it is transported to the

stockrooms. After this Cadbury sells it products to shops

that deal with beverages and confectionery .

e.g. corner shops, super stores.

They then sell it to the general public. Cadbury produces chocolate

for more than 200 countries so that they have a chance to enjoy it

as well and make profit.

Business Operations

Five company-owned manufacturing facilities:

Thane

Induri (Pune)

Malanpur (Gwalior)

Bangalore

Baddi (Himachal Pradesh)

4 sales offices:

New Delhi

Mumbai

Kolkota

Chennai

Corporate/Head office:

Mumbai

THESE FACTORIES

CHURN OUT CLOSE TO 8,000

TONNES OF CHOCOLATE ANNUALLY

Product

My product is a re-launch of Cadbury dairy milk. Cadbury dairy

milk is made from real chocolate. Its ingredients include cocoa

butter and there is a glass and half full cream dairy milk in every

200 grams of Cadbury dairy milk chocolate, Cadbury buys 65

million litres of fresh milk each year to make Cadbury dairy milk

chocolate.

PRODUCTS OF

CADBURY

Cadbury Freddo

BARSCADBURY FREDDO

Chocolate's more fun when it's frog-shaped.

CADBURY CURLY WURLY

Imagine a chewy caramel ladder. Now drape it in thick milk chocolate.

CADBURY BRUNCH

Cadbury Brunch Bar is a favourite with consumers.

CADBURY SNACK

Cadbury Snack has a strong heritage in the Irish Market.

BOURNVILLE

The old classic dark chocolate .

CADBURY CHOMP

Cadbury Chomp is a delicious caramel treat wrapped in milk chocolate.

CADBURY DAIRY MILK

Cadbury Dairy Milk with not just a glass and a half of fresh milk from the British isles, but with FairtradeGhanaian cocoa beans too!!

CADBURY WISPA

The velvety-textured milk chocolate .

cakes and biscuitsCADBURY CELEBRATION CAKE WITH BUTTONS

CADBURY DIGESTIVE BISCUITS

CADBURY CAKE BARS

CADBURY MINI ROLLS

CADBURY FINGERS

CADBURY CAKE FUDGE BITES

CADBURY HALF COATED MINI ANIMAL BISCUITS

BOXES, BAGS AND TINSCADBURY HEROES

CADBURY MILK TRAY

CADBURY DAIRY MILK TASTERS

CADBURY BUTTONS

CADBURY KOKO

DRINKSCADBURY HOT CHOC CHUNKS

CADBURY HIGHLIGHTS

CADBURY DRINKING CHOCOLATE

CADBURY HOT CHOCOLATE INSTANT

BOURNVILLE COCOA

ICECREAM AND DESSERTSFLAKE 99 CONE

CDM STICK

CADBURY TWIN POTS FLAKE

CADBURY CHOCOLATE TRIFLE

CADBURY CHOCOLATE MOUSSE

1905 1930s

1960s1970s

PACKAGING STYLES

PRESENT

PACKAGING MATERIAL

PricePrice is an important element of the

marketing mix. The price charged for a

chocolate bar can determine whether a

consumer will buy it and the level of sales

achieved can determine whether or not

Cadbury Schweppes will make a profit.

WEIGHT (gm) PRICE

10.5 5

22 10

40 20

42 CRACKLE 25

95 50

80 FRUIT & NUT 55

165 90

Promotion

The purpose of promotion is to communicate directly with

potential or existing customers, in order to encourage them to

purchase dairy milk and recommend it to others.

THE BIG ‘B’ FACTOR

COMPETITORS

OF

CADBURY

Within Chocolate, it's interesting that Cadbury is a very small

player outshone by

Nestle,

M&M Mars (now called Masterfoods)

and

Hershey.

Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a

huge player - perhaps #2. This is because Cadbury Schweppes is

British based and hence has a much larger presence in Europe,

Canada & Australia.

Awards won by Cadbury for its

Performance & Quality

Cadbury Schweppes plc was awarded Business in the

Community's Jubilee Award

GOLD award for the "Best Insights and Strategic

Thinking"

Brammer Energy & Environmental Improvement Award ,

2009

Cadbury's Gorilla Among D&AD Winners,

2008

CONCLUSION:In order for Cadbury to reach the peak of achievement, the

company would have to stress on the global growth of the product.

It can be a risk to market it in the region France, but with careful

study of the target market segments and its economic position, it

can be an attainment. Cadbury should also look into other

countries like the Asia Pacific in order to market its products

popular globally. But then again, careful considerations to look at

its major competitors and to obtain the rules and regulations of a

certain country are equally important.

Thanking to

Prof. Shruti Naik

for guiding us,

being patient and helpful in

our project.