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• MARKETING MIX ON

CADBURY INDIA.

Presented By- 

Ankit Giripunje 

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INTRODUCTION

• Cadbury is a British confectionery company

owned by Mondelēz International 

• Cadbury was established in Birmingham (UK)

 by John Cadbury in 1824 

• Cadbury headquartered in Uxbridge , London,

and operates in more than Eighty countries

worldwide.

• In India, corporate head office is in Mumbai.

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MARKETING

MIX

4 P’S OF

CADBURY

PRODUCT

PRICE

PLACEPROMOTION

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PRODUCT

BARS• 5 Star

• 5 Star Crunchy

•

5 Star Fruit & Nut• Bournville Almond

• Bournville Hazelnut

• Bournville Raisin & Nut

• Bournville Rich Cocoa

• Dairy Milk

• Dairy Milk Crackle

•Dairy Milk Fruit & Nut

• Dairy Milk Roast Almond

• Dairy Milk Silk

• Dairy Milk Silk Fruit & Nut

• Dairy Milk Orange Peel

• Dairy Milk Roast Almond

• Perk

• Perk with Glucose Energy

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BEVERAGES

• BOURNVITA

• BOURNVITA Li’L CHAMPS

• TANG

• CANDY

• HALLS

• ECLAIRS

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BISCUITS 

• OREO

• BAGS & BOXES 

• CELEBRATIONS

• CELEBRATIONSRICH DRY FRUIT

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PRICE

• Cadbury has very convenient prices for all its

 product.

• Price of product determine by packing , weight

of product. 

• The price charged for a chocolate can determine

whether a consumer will buy it.

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Contd…. 

• 5 Star - 5/-, 15/-

• Dairy Milk Fruit & Nut - 125/-

• BOURNVI - 35/-

• Dairy Milk Silk - 55/-,125/-

• BOURNVITA - 180/- 500gm pack

• TANG - 65/-

• OREO -30/- 120gm pack

• ECLAIRS -1/- per candy

• CELEBRATIONS - 390/-

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PLACE 

Manufacturing Plant• Thane

• Induri (Pune)

•

Malanpur (Gwalior)• Bangalore

• Baddi (Himachal

Pradesh)

Sales Offices

• New Delhi,

• Mumbai,

• Kolkata and

• Chennai

Corporate Head Office

in Mumbai

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• Since 1965,CADBURY has pioneered the

development of COCOA cultivation in indiaworking with Kerala Agriculture Unversity. 

• According to Recent news in Economics Times. 

‘CADBURY plans to invest more than Rs 1,000crore in setting up a plant in Andhra Pradesh which willthe company's largest manufacturing plant in AsiaPacific.’ 7-aug-2013 

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PROMOTION 

Promotion of cadbury products in various

ways

• Television

• Print media

• Posters

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TELEVISION

•

THIS IS THE MOST EFFECTIVE PROMOTIONMEDIA OF CADBURY .

CADBURY IS THE TOP ADVERTISERS INTELEVISON AND SPENDS 80% COMPARING TOOTHER CONFECTIONARY CO.

EVERY PRODUCT HAVE ITS ON INDENTITY BYTAG LINES AND FUNNY JOKES AND ROLE

PLAYERS IN TELEVISON ADVERTISMENT.

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Tag lines by cadbury

CELEBRATIONS – ‘IS DIWALI. APP KISE KHUSH .

KARENGE’ 

• BOURNVITA- ‘BADAYE DHOOD KI SHAKTI’ 

DAIRY MILK - 'KUCH MEETHA HO JAYE‘ 

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REFERENCE

• www.cadburyindia.com 

• www.wikipedia.org 

• www.slideshare.net 

• THANK  YOU…!!!!