CADBURY'S CAMPAIGN

Rhiannon and Christine

CADBURY'S GORILLA CAMPAIGN

This campaign was created in 2007 and was aimed to promote the

Cadburys dairy milk.

In this campaign there is a gorilla who seems sad and then starts to

play the drums, which then leads to the chocolate bar being produced.

New media has been used within the advert because they business was

able to create the image of a gorilla playing a drum. So the marketing

company of Cadburys was able to take someone playing the drums and

edit it so the gorilla took there place. This campaign hooks the

audience because the advert was different and used a non human

character

http://www.youtube.com/watch?v=NHtEyDrD4oA&safe=active

CADBURY’S CHARMER CAMPAIGN

This campaign was created in 2007 and was aimed to

promote the Cadburys dairy milk.

In this campaign there is guy who is what it seems melting

the white and milk chocolate. Later on in the ad the guy is

seen too mix both while doing other things. This whole

advert is given a sense of mystery to keep the audience

watching. The ad has a bit of humor to it as well, when he is

drinking the tea. So with the humor and mystery

H T T P: / / W W W. Y O U T U B E . C O M / WAT C H ? V = K I WI D Z T E D T S & S A F E = A C T I V E