Outreach/cadence "Ensembler" from Alliance Infotech pvt. Ltd.

Here is some set of questions.

If the sales person calls the lead and gets a busy tone,

when should the salesperson try the lead again?

Should the sales person call back that evening, tomorrow, next week?

How many times should the salesperson cal the lead before he gives up?

Aren't these things subjectively left now ?

As a sales leader you would neither want your team to

follow up leads too much nor too less.

It costs you more organisational time while trying to reach non contacted leads.

What is the right balance between calling more frequently and

managing the time invested per lead?

Whichever call attempt volume that yields the

highest walk-in, suggests optimal effort per lead.

Cadence/outreach is a systematised plan of series of interaction that uses different communication methods to

increase the likelihood of contact with the prospect.

How many total touches do you include in your outreach

strategy?

• 0-2

• 3-6

• 6-10.

What type of communication medium customers respond to?

• Phone call.(mobile phone or landline)

• Voice blast.

• Email.

• SMS.

• Social Media.

Voice blast example

• Hi (prospect name),we recently helped ( a relevant case study) and wanted to know if we can do same for you? I can be reached at (333333). Again my name is (Alaa) with ( company name) at ( phone number).

Are consumers responding to email

blasts or personalised. • People are not responding to machine generated

emails.

• Emails have to context driven and slightly personalised.

• Rule 80/20. 20 percent personalised.

Should your follow up be aggressive or relational?

• 3 days gap or 10 days.

• Active medium or passive medium.

• Automation or manual.

Cadence structuring.

• What communication channel ?

• What time gap?

• What frequency?

• Example 6x3x3.

We need to know...• Do you think you need cadence? Why?

• In 2 days time can you share what cadence structure you want to start with?

• Would you like us to share content relating to what reports help you to fine tune cadence?

• Any other type of contents relating to insidesales you will like to us to share with you?

• Do you prefer blogs or ppt?

We can also consult in establishing your call

Center.

We are a call Center software company for sales people rather than Bpo executive.

A software developed by the sales people for the

sales people.

Sudip Samaddar. Alliance Infotech pvt ltd.

9999061525.