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CADIC Project Overview
Cross-Organizational Assessment and Development of Intellectual Capital
Kick-Off Meeting21st September 2010, Brussels
Scientific CoordinatorProf. Dr.-Ing. Kai MertinsMarkus WillCornelia MeyerDivision Corporate Management Fraunhofer IPK
The CADIC Project
CADIC Cross-Organisational Assessment and Development of Intellectual Capital
Duration 01.07.2010 to 31.12.2012
Consortium SME-AGs CEA-PME (Project Coordinator)Aegean Technopolis (Greece)ANPME (Portugal)CECOT (Spain)Confindustria Vibo Valentia (Italy)Intellectual Assets Center (UK)
SMEs Green Shelter (Greece)J&J Teixeira (Portugal)Just-B./Sitekit (UK)Metalsud (Italy)SIDASA (Spain)
RTD partners Fraunhofer IPK (Scientific Coordinator)London School of Economics (LSE)Universitat Politécnica de Catalunya (UPC)Università della Calabria (UC)
Competition on productivity and cost efficiency is rather short-term oriented than innovation in strong cooperation
For European companies,
Knowledge driven innovation becomes more important than cost leadership
For European companies,
Knowledge driven innovation becomes more important than cost leadership
Competitiveness of European SMEs
Cluster 1 Cluster n
Cluster Roles and Cluster Core Activities
CatalystSME
CM
CM = Cluster Relation Manager
ClusterMember
ClusterMember Cluster
Aspirant
SMEExplorer
To be established
Orientation
SME Network
ClusterFoundingMember Cluster
FoundingMember
ClusterFoundingMember
CatalystSME
Initiation
Collaborat
ion
Orientation
Orientation
Cluster 1•Strategy: Cluster Goals•Business Model: Cluster Results, Processes, Member Value•Resources: Cluster‘s Human, Structural, Relational Capital
Intellectual Capital on Company and Cluster Level
Company A•Strategy: Long-term Goals•Business Model: Products, Processes, Customer Value
•Resources: Human, Structural, Relational Capital
Company B Company C
…Co
mp
an
y L
ev
elC
lust
er L
eve
l
Success factors for achieving company strategy
Success factors for effective cooperation
Comparison(Benchmarking)
Com
pany
’sR
equi
rem
ents
Coo
pera
tion
Req
uire
men
ts
Negotiation(Facilitation)
The CADIC Mission
The CADIC RTD partners will take the individual requirements of five pilot companies engaging in clusters and networks…
…to build up a demand-driven support system combining tailor-made online-services, innovative tools and offline services…
…in order to facilitate topic-centered and problem-oriented cluster building, enhancement, development and learning…
…for the benefit of the single company and the respective cluster.
Development Objectives
CADIC Project Results as a Holistic Cluster Facilitation System
Research Objectives• Create an innovative, facilitatory and safe cooperative communication environment• Enhance IC flows and IC flow-management • Overcome “co-petition anxiety”• Ensure comparability of individual IC assessments
CADIC IC-Benchmarking
Methodological and technical basis for comparison of IC
configurations between companies/clusters
CADIC Web Platform & online services
Methodological and technical online infrastructure to facilitate and enhance interaction in clusters
CADIC offline services
Methodological and technical infrastructure for effective and
efficient offline IC-Flow between the collaborating
partners
CADIC Framework
Methodological support for cluster enabling, facilitation/
moderation and enhancement
(CADIC Guideline)
CADICs Cluster Facilitation Approach
Cluster 1 Cluster n
CADIC SME Network
Cluster Facilitation Team
Individual support according to cluster members’ demand (core activity)
Customized set of tools and services according to cluster members’ demand
CADIC Framework
CADIC IC-Benchmarking CADIC Web Platform & online services
CADIC offline services
CMCM
CADIC Result: Cluster Support Services in a Modular Toolbox
CADIC Support Services(online & offline)
bundled according to cluster members‘ demand:
Orientation Servicese.g. member matching, integrate new
members, align benefits, cluster diagnosis, web tools for start interaction etc.
Initiation Servicese.g. matching founder members, founding events, templates for rules of interaction,
marketing etc.
Collaboration Servicese.g. Web 2.0 workspaces, moderate IC flow
events (Knowledge & Best Practice Transfer), project management services etc.
CADIC Framework(Guideline/Tools for Cluster Facilitator)
CA
DIC
IC B
ench
markin
g S
ystem
CA
DIC
Web
Platfo
rm &
O
nlin
e Services R
esou
rces Base
CA
DIC
Offlin
e Su
pp
ort S
ervices(M
anu
als, Tem
plates, C
hecklists)
What are CADIC‘s Benefits for the Single Company (SME)?• Find suitable partners for setting up non-
competitive clusters or peer groups and start well-aimed knowledge transfer
• Enhance existing clusters by getting just the support that is needed
• Discuss specific questions on Intellectual Capital with suitable partners who have the same question or the right answers
• Find solutions for specific challenges concerning the management of intangible resources by systematic best practice transfer
• Make participation in clusters more efficient and beneficiary for the individual cluster member
• Have staff trained to run a cluster professionally
Increase your return on
any cluster membership!
What are CADIC‘s Benefits for Business Associations (SME-AG)?
• Enhance existing service portfolio for members by additional services for matching companies and moderating cross-organizational knowledge transfer
• Get access to an integrated system for demand-oriented cluster facilitation with modular online and offline services to fit exactly the needs of the cluster members
• Have staff trained to support and moderate clusters systematically and to be experts in IC management
• Attract new members by offering state-of-the-art services and technologies
• Become part of a European business consortium and gain additional revenues
Professionalize your core
competence of bringing
businesses together!
CADICs Cluster Facilitation Teams in Core Countries
CADIC Cluster in Core Country A
CM
Catalyst SME
Implementation of CADIC Tools and Services in CADIC SME clusters
RTD CountryCoach
ClusterFacilitator(AG-Level)
AdditionalSupport
Expert A
Expert B
Cluster Facilitation Team
per core country
CADIC Project Structure
Country
CADIC
System
Spain Greece Italy Portugal UK
SME-AGs CECOTAegean
Technopolis
Confindustria
Vibo
Valentia
ANPMEIntellectual
Assets Centre (IAC)
Cluster Facilitator CF Spain CF Greece CF Italy CF Portugal CF UK
RTD Country Coach UPC LSE UC IPK/ UPC LSE
Cluster Management Framework
UPC/ UC
Online Platform & Services
LSE
IC Benchmarking System
IPK
CE
A-P
ME
(AG
)F
raun
ho
fer IPK
(RT
D)
SME
Cluster
Co
ord
inatio
n
Cluster Facilitation Teams per country
SME
Cluster
SME
Cluster
SME
Cluster
SME
Cluster
Phase I Phase II Phase III
1 CADIC Framework1.1 Analyse international
cluster management, IC & Benchmark approaches
1.2 Conceptualise European CADIC framework for SMEs
Researc
h &
D
evelo
pm
en
tD
em
on
str
ati
on
Tra
inin
g &
Dis
sem
inati
on
4 CADIC Services & Tools
4.1 Develop IC-Benchmarking system
4.2 Develop CADIC Web platform
4.3 Develop CADIC offline support services
7 CADIC System7.1 Finalise IC-
Benchmarking system7.2 Enhance CADIC Web
platform7.3 Finalise CADIC offline
support services
8 Multiplication8.1 Disseminate project
results and customize methodology to SME-AGs
8.2 Support national marketing in core countries and EU
Run CADIC System Implement CADIC in EU
countries and expand CADIC clusters to more than 1.000 SMEs in Europe (after the funding phase)
CADIC Consortium Management Coordinate project consortium, assess progress & report phase I+II results, evaluate project & report results to EU
commission
CADIC Workplan & Main Work Packages
2 1st Level Dissemination
2.1 Distribute CADIC framework in core countries
2.2 Train Cluster Facilitator (AG-level) and Cluster Relation Manger (SME-level) in core countries
5 2nd Level Dissemination
5.1 Distribute CADIC services & tools in core countries
5.2 Advanced training in core countries (SME and AG-level)
3 1st Level Demonstration
3.1 Test Framework in Cluster
3.2 Evaluate 1st level implementation in core countries
6 2nd Level Demonstration
6.1 Test CADIC services & tools in cluster
6.2 Evaluate 2nd level implementation in core countries
CADIC: Work Plan & Timetable
WP9 Project Management
Research & Development
Training
Demonstration (Country Level)
Q3 Q4 Q1 Q2
2012
Q3 Q4 Q1
WP1CADIC Framework
WP21st level Trainin
g
WP31st Level
Demonstration
WP62nd Level
Demonstration
WP7CADIC System
Q2 Q3
WP8 Multiplication
Q4
WP4CADIC Services & Tools
Phase I
WP52nd level Trainin
g
2010 2011
Phase II Phase III