CADILLAC LOGO SIZE GUIDE*
*Size requirements apply to all logos, including lockups such as Dare Greatly and Championship. CAD_LOGO_QRG_081115
MAXIMUM SIZE WIDTH2.374 inches / 354 pixels
MAXIMUM SIZE WIDTH4.624 inches / 685 pixels
MINIMUM SIZE WIDTH2.375 inches / 355 pixels
MINIMUM SIZE WIDTH4.625 inches / 686 pixels
HO
RIZ
ON
TAL
CO
NFI
GU
RAT
ION
AP
PLI
CAT
ION
EX
AM
PLE
S
MINIMUM SIZE WIDTH.375 inches / 64 pixels
MINIMUM SIZE WIDTH0.8125 inches / 136 pixels
MAXIMUM SIZE WIDTH.74 inches / 169 pixels
MAXIMUM SIZE WIDTH1.4374 inches / 329 pixels
MINIMUM SIZE WIDTH.75 inches / 170 pixels
MINIMUM SIZE WIDTH1.4375 inches / 330 pixels
Small online advertisingSmall print advertising
Print advertisingWeb site PowerPoint presentationEmail newsletterStationery
Out of HomeLarge posterTV end title
FOR SMALL SCALE APPLICATIONSFLAT LOGO
FOR AVERAGE SCALE APPLICATIONSSIMPLIFIED LOGO
FOR LARGE SCALE APPLICATIONSTEXTURED LOGO
VER
TIC
AL
CO
NFI
GU
RAT
ION
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CADILLAC QUICK REFERENCE GUIDE
LOGO CONFIGURATIONSThe vertical logo configuration is the preferred configuration and should be used whenever possible. The Crest and Script should never appear separate from each other.
The horizontal configuration should be used for space constrained areas where the vertical configuration cannot be used.
LOGO VARIATIONSThis chart displays the suite of Cadillac logo assets available for use. Please note that the logos shown here are the vertical configuration; however, the horizontal configurations have the same variations available. While not shown in the chart, there are also 1-color (grayscale) variations available.
For demonstration purposes only, the logos shown here are scaled below the logo minimum size.
Textured Full-Color
Flat Full-Color
Simplified Full-Color
Vertical Configuration Horizontal Configuration
Vertical Configuration Horizontal Configuration
X = Height of the Cadillac Crest
X
X X
X
X =
X
X
X
X
X =
LOGO CLEARSPACEClearspace is the minimum “breathing room” maintained around the logo to facilitate optimal legibility and stage presence. We define clear space as “X” (when “X” is equal to the height of the Cadillac Crest). Clearspace should always be at least 1X on all sides of the vertical and horizontal logo configurations. This amount of space may be increased whenever possible. Clearspace requirements are the same for all logo configurations and color variations.
LOGO FILE NOMENCLATURELogo artwork files are named so that you can easily find the right artwork for your needs. Once you have the required information for the application you’re creating (color, black and white, print vs. on-screen, and logo size), you’ll be able to quickly locate the right artwork file for your needs.
BRAND
CADCONFIGURATION
vrt Verticalhrz Horizontal
vrtCOLOR SPACE
4cp 4-color process (CMYK)1cp 1-color process (Grayscale)rgb RGBspt Spot color (Multiple colors)1cs 1-color Spot
4cp VARIATIONS
texBACKGROUND
e
posFORMAT
ai
PRINT/DIGITALtex Texturedsmp Simplifiedflt Flat
LIMITED USEspc Specialtyalt Alternateemb Embroidery
pos Positiverev Reverse
.ai Vector file
.png Raster file
.jpg Raster file
LOGO SIZINGThe Cadillac logo can be scaled up as large as needed, but it should never be used at sizes smaller than the recommended minimums shown here. There are 3 variations created to maintain legibility at specific size ranges. Be sure to use the correct logo for your needs.
VERTICAL CONFIGURATION• Textured - Sizes ≥ 2.375 inches / 355 pixels
• Simplified - Sizes ≥ 0.75 inches / 170 pixels
• Small Size - Sizes ≥ 0.375 inches / 64 pixels
HORIZONTAL CONFIGURATION• Textured - Sizes ≥ 4.625 inches / 686 pixels
• Simplified - Sizes ≥ 1.4375 inches / 330 pixels
• Small Size - Sizes ≥ 0.8125 inches / 136 pixels
CMYK and Grayscale versions of the logo have the same minimum size requirements. Make sure that you maintain the logo’s aspect ratio when scaling. Never create assets and only use approved electronic logo assets.
For demonstration purposes only, logos are shown below the minimum size.
Full Color Textured
Minimum size width4.625 inches / 686 pixels
Vertical Configuration
Horizontal Configuration
Full Color Textured
Minimum size width2.375 inches / 355 pixels
Full Color Simplified
Minimum size width.75 inches / 170 pixels
Full Color Simplified
Minimum size width1.4375 inches / 330 pixels
Full Color Flat
Minimum size width.375 inches / 64 pixels
Full Color Flat
Minimum size width0.8125 inches / 136 pixels
CAD_LOGO_QRG_081115
CADILLAC LOGO USAGE GUIDE - ONSCREEN
FOR ONSCREEN/DIGITAL APPLICATIONS APPLICATION EXAMPLES
CAD_LOGO_QRG_081115
RGB LOGOSIn order to properly reproduce our logo onscreen, the RGB versions of our logo must be used. Refer to the logo sizing guide within this document to determine the correct logo variation to use (Textured / Simplified / Flat).
Although it is best use Vector artwork whenever possible, some onscreen applications may require use of a Raster image file (PNG, JPG). Raster files are provided within the logo suite for these situations.
Examples of onscreen applications are displayed in the column on the right.
Only use approved electronic assets.
See the key below to identify the correct color space of logo files.
RGB
FULL COLOR TEXTURED (POSITIVE)
cad_vrt_rgb_tex_pos.ai cad_vrt_rgb_tex_pos.jpg cad_vrt_rgb_tex_pos.png
FULL COLOR SIMPLIFIED (POSITIVE)
cad_vrt_rgb_smp_pos.ai cad_vrt_rgb_smp_pos.jpg cad_vrt_rgb_smp_pos.png
FULL COLOR FLAT (POSITIVE)
cad_vrt_rgb_flt_pos.ai cad_vrt_rgb_flt_pos.jpg cad_vrt_rgb_flt_pos.png
FULL COLOR TEXTURED (REVERSE)
cad_vrt_rgb_tex_rev.ai cad_vrt_rgb_tex_rev.png
FULL COLOR SIMPLIFIED (REVERSE)
cad_vrt_rgb_smp_rev.ai cad_vrt_rgb_smp_rev.png
FULL COLOR FLAT (REVERSE)
cad_vrt_rgb_flt_rev.ai cad_vrt_rgb_flt_rev.png
FULL COLOR TEXTURED (POSITIVE)
cad_hrz_rgb_tex_pos.ai cad_hrz_rgb_tex_pos.jpg cad_hrz_rgb_tex_pos.png
FULL COLOR SIMPLIFIED (POSITIVE)
cad_hrz_rgb_tex_pos.ai cad_hrz_rgb_tex_pos.jpg cad_hrz_rgb_tex_pos.png
FULL COLOR FLAT (POSITIVE)
cad_hrz_rgb_tex_pos.ai cad_hrz_rgb_tex_pos.jpg cad_hrz_rgb_tex_pos.png
FULL COLOR TEXTURED (REVERSE)
cad_hrz_rgb_tex_rev.ai cad_hrz_rgb_tex_rev.png
FULL COLOR SIMPLIFIED (REVERSE)
cad_hrz_rgb_tex_rev.ai cad_hrz_rgb_tex_rev.png
FULL COLOR FLAT (REVERSE)
cad_hrz_rgb_tex_rev.ai cad_hrz_rgb_tex_rev.png
Small online advertisingMicrosoft Office (Word, PowerPoint etc.)WebsiteMobile application
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CADILLAC LOGO USAGE GUIDE - STANDARD PRINT
FOR STANDARD PRINT APPLICATIONS APPLICATION EXAMPLES
CAD_LOGO_QRG_081115
CMYK LOGOSIn order to properly reproduce our logo in printed applications, the CMYK (4-Color Process) versions of our logo must be used. Refer to the logo sizing guide within this document to determine the correct logo to use (Textured / Simplified / Flat).
While not shown here, there are also 1-color (grayscale) variations available, for use in applications such as newsprint where color is not available.
Examples of standard print applications are displayed in the column on the right.
Only use approved electronic assets.
See the key below to identify the correct color space of logo files.
4-color process (CMYK)
FULL COLOR TEXTURED (POSITIVE)
cad_vrt_4cp_tex_pos.ai
FULL COLOR SIMPLIFIED (POSITIVE)
cad_vrt_4cp_smp_pos.ai
FULL COLOR FLAT (POSITIVE)
cad_vrt_4cp_flt_pos.ai
FULL COLOR TEXTURED (REVERSE)
cad_vrt_4cp_tex_rev.ai
FULL COLOR SIMPLIFIED (REVERSE)
cad_vrt_4cp_smp_rev.ai
FULL COLOR FLAT (REVERSE)
cad_vrt_4cp_flt_rev.ai
FULL COLOR TEXTURED (POSITIVE)
cad_hrz_4cp_tex_pos.ai
FULL COLOR SIMPLIFIED (POSITIVE)
cad_hrz_4cp_tex_pos.ai
FULL COLOR FLAT (POSITIVE)
cad_hrz_4cp_tex_pos.ai
FULL COLOR TEXTURED (REVERSE)
cad_hrz_4cp_tex_rev.ai
FULL COLOR SIMPLIFIED (REVERSE)
cad_hrz_4cp_tex_rev.ai
FULL COLOR FLAT (REVERSE)
cad_hrz_4cp_tex_rev.aiOut of HomePrint advertisingStationery
CADILLAC LOGO USAGE GUIDE - LIMITED USE
FOR LIMITED USE APPLICATIONS APPLICATION EXAMPLES
CAD_LOGO_QRG_081115
LIMITED USE LOGOSThere may be instances where our preferred logos may not be suitable for the reproduction method, or are used in addition to distinguish our logo. In these cases we have created our limited use logos. These logos use the same minimum size as the Flat logo variation. There are three limited use varations:
• 1-Color Specialty - e.g. Embossing• Spot Color Alternate - e.g. Silkscreening• Spot Color Embroidery - e.g. Embroidery
Examples of limited use logo applications are displayed in the column on the right.
Only use approved electronic assets.
See the key below to identify the correct color space of logo files.
1-color spot
Spot color (Multiple colors)
1-COLOR SPECIALTY (POSITIVE)
cad_vrt_1cs_spc_pos.ai
SPOT COLOR ALTERNATE (POSITIVE)
cad_vrt_spt_alt_pos.ai
SPOT COLOR EMBROIDERY (POSITIVE)
cad_vrt_spt_emb_pos.ai
1-COLOR SPECIALTY (REVERSE)
cad_vrt_1cs_spc_rev.ai
SPOT COLOR ALTERNATE (REVERSE)
cad_vrt_spt_alt_rev.ai
SPOT COLOR EMBROIDERY (REVERSE)
cad_vrt_spt_emb_rev.ai
1-COLOR SPECIALTY (POSITIVE)
cad_hrz_1cs_spc_pos.ai
SPOT COLOR ALTERNATE (POSITIVE)
cad_hrz_spt_alt_pos.ai
SPOT COLOR EMBROIDERY (POSITIVE)
cad_hrz_spt_emb_pos.ai
1-COLOR SPECIALTY (REVERSE)
cad_hrz_1cs_spc_rev.ai
SPOT COLOR ALTERNATE (REVERSE)
cad_hrz_spt_alt_rev.ai
SPOT COLOR EMBROIDERY (REVERSE)
cad_hrz_spt_emb_rev.aiEmbossingSilk-screeningEmbroidery