CADMUN 2014Regina León

Mercedes González

Ximena Monárrez

Jacqueline Cerna

How everything started?

Regina come up with the idea of selling thermos since is something everyone uses and it has ever been self.

Meche supported her by telling her that we could even include CADMU logos from past years, creating like a collage of logos.

Later on, Jacky come up with the ideas of baller bands. When we talk about it we decide that they could have CADMUN (inspirational) quotes.

Ximena mentioned something about cloth ad we talk about the possibility of making sweaters.

1st. Idea: Cylinder

• Cylinder with older logos.• Differents styles.• $230 pesos

We decide to add the older logos of CADMUN.

3rt. Idea: Baller Bands

• CADMUN (inspirational) Quotes

• **** $70 pesos

2nd Idea: Sweatshirt

• With logo and quotes.• Different colors• $ 300

Survey Results

50%

30%

10%

5%

5%

Preferences

Cylinder

sweatshirt

baller bands

t-shirts

others

Conclusion

The students will rather buy cylinders and sweatshirt than pens and t-shirts.

We like the idea of the sweatshirts but when we started analyzing we thought in the past years which made us we realize that every year cloths is sold and no many people are willing to buy them.

Creating a original CADMUN thermos seems to be one of the best things to sell according to our survey. Also, it is something new that had not been sell so it could work out.

We like the idea of creating the baller bands. The problem is that we have not found a place were we could make them, so we don’t know how much it could cost.

2nd. DRAFTXIMENA

REGINA

JACKY

MERCEDES

We finally decided to sell the thermo with the current logo.

We also decided to sell the stickers of the current logo.

We had issues with the printing store because they only print packages of 100.

At the end, we achieved to find a printing store that could make smaller quantities.

Investment

Thermos

Cost: $60 thermo + $2 logo= $62

Sell: $100

Stickers

Cost: $2

Sell: $10

Propaganda

Talk about the product

We agree on also making posters so we not only take about our product.

The poster will be on the wall by:

- the bathrooms (one upstairs and another

downstairs)

- the “tiendita” (recess area)

- the door of the main entrance

- teacher lunch door

Show people the prototype so they could see it physically and not only by photos.

Take about how they benefit CADMUN so they’ll support the cause and buy use products.

Make a list of the people that will buy

Remind people about bringing money Friday for the sale.

Strategies