Winchester Business Improvement District

Café Culture March 29 2011

Chris TurnerExecutive Director

business solutions for creative problems

and creative solutions for

business problems

Without diversity, without weirdness, without difference, without tolerance, a city will die. Cities don't need shopping malls and convention centres to be economically successful, they need eccentric and creative people.’

Richard Florida:The Rise of the Creative Class 2002

Cities—and humanity—thrive when intelligent, motivated people work in close proximity for collaboration and competition; they demonstrate the effect of having a strong intellectual community for encouraging innovation

Cities magnify humanities strengths. They spur innovation by facilitating face to face interaction, they attract talent, they encourage entrepreneurship, and allow for economic and social mobility  

Edward Glaeser. Triumph Of The City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier And Happier

Jacobs advocated a dense and mixed-use urban aesthetic that would preserve the uniqueness inherent in individual neighborhoods.

Her aesthetic can be considered opposite to that of the modernists, upholding redundancy and vibrancy, against order and efficiency.

The Death and Life of Great American Cities, Jane Jacobs,

92 Businesses in the BID area with Design in their details

A snapshot of the

creative industries in Winchester

Markets

Winchester Hampshire South East Region

London UK Continental Europe

Which single area are majority of users based?

0.0%

10.0%

20.0%

30.0%

40.0%P

erce

nt

Visitors to Winchester in 2006

•  280,728 staying trips – spending  £52m

•  4,006,000 day visits – spending £154m

The ‘knock on’ effects of the

visitor economy  generates a

further £35.7m locally…

Average spend per headAvg. off-site expenditure per tripWinchester resident £6.14Day visitors £11.96Staying visitors £55.70Commercial accommodation £75.68

Winchester Museum Visitor study

Total Rateable value Total Levy income Mean Median£34,975,986.00 £573,606.17 £714.33 £291.10

• To improve street management• To improve community safety• To promote business• To increase the involvement of the business community

• To improve access• To better manage the evening economy

BID Aims

SafetyThree Police CS OfficersPubwatchShopwatchStreet Pastors

SafetyThree Police CS OfficersPubwatchShopwatchStreet Pastors

Business ImprovementNewspapersMagazinesRadioBuses

Member communications DirectoriesNewslettersEmailVisits

EventsExhibitions LunchesBreakfastsExcellence Awards

Street ManagementStreet EventsChristmas LightsFlower DisplaysGum removalGraffiti removal

SponsorshipFestival in WinchesterHatfairOther FestivalsFireworksChristmas Markets

Projects

Waste disposalSignageFootfall monitoringAttitude monitoring

CAMPAIGNING

City CouncilCounty CouncilCivic TrustLEPHEP

Accessibility

The SquareTown Centre AccessPark and RideSignage

• The outcome has been a footfall increase in the city of 37.8% since 2008 • crime reduction of 4%• bag-snatching reduced by 77% in December• Violent crime reduced by 70%• city shops and offices being leased quickly• 11.5% vacant units compared to the UK average of 14.7%• A recent High Street vacancy had 8 companies fighting to get the lease. 

Examples of printed media:Consistent theme throughout all. Every month the colour changes to the colour on the retail map. There are always 5 retail and 2 service businesses. Changes for next year include updating the map, fonts and having a ‘look out for … next month’.

Hampshire Society DPS

Mid Hampshire Observer front & back

Mar/Apr Spring

Jul/Aug Summer

Sep/Oct Autumn

Nov/Dec Christmas

Jan ‘sale’ shopping

Radio Advertising: The Coast: 4x 6week adverts ‘Every season in Winchester’.1x 4week advert promoting Wine, dine and stay.1x 2 week advert promoting ‘Sale’ shopping. Current Listenership: 115,000

Heart Hampshire & Gold:Limited Edition pack – minimum of 1 ad per day.10sec fill. So far we have averaged on 4 ads per day and between 5 – 9 10 second slots.Current Listenership: 78,000 HH + 55,000 G

The Breeze:The Breeze will be used for sponsorship deals and city events – i.e Bunny Hop and x-mas lights.

Buses:4 week Christmas shopping campaign: Start date 21st November 2011.72* Lower bus rears. P: 480,204 R: 408,768 C:85.1%

*Added 23 new buses from the Fareham fleet this year which covers Bishops Waltham, Wickham, Fair Oak and Twyford. Stats exclude new buses.

Outdoor Advertising:

P: population R: reach C: coverage

10th June Winchester Business Excellence Awards 2011

13th July The Winchester Business Exhibition 2011

13th September Business Breakfast (with Trinity TBC)

2nd November Chamber Conference

December Chamber and BID Christmas lunch

Jan / Feb 2012 Meet the MP

Business seminars: BanksWinAcc and SercosSparsholt College

Business to Business Events:

Online Activity:

Both adverts will be 10 secs with a rolling time of 1 minuteHampshire Chronicle - £500 per year177,058 visits. 5m 32s time spent.*

Hampshire Society £100 per year

*stats Jan’11

March - April Winchester Bunny Hop (BID)

May Floral Opening – Winchester in Bloom (BID)

June Armed Forces week (S)

July Hatfair (S)

July Food & Produce Show (S)

July Winchester Fashion Week (S)

October Light Show (BID)

November Fireworks (S)

November Christmas Light Switch On (BID)

November – December Cathedral Christmas Market (S)

Winchester City events:

Place making and evening economy events:

June Jewry Street

July Parchment Street

Aug The Constabulary

Sept The Brooks

6x First Thursdays events starting in May.Looking at location, surrounding businesses and timing.

4x Place making events will happen over 4 months during the Summer.