Date post: | 12-Jan-2015 |
Category: |
Technology |
Upload: | cafegive-social |
View: | 510 times |
Download: | 4 times |
Social & Mobile Apps for Simple, Effective Cause Marketing
What We Believe
Cause marketing is good for business.
Numerous studies support cause marketing as a necessary driver of
preference and purchase, especially post 2008 economic challenges
A Significant Awareness Gap
75% of all companies give back to their community in some way
37% of Millennials prefer products that co-brand with cause campaigns.
Most consumers and employees have very low awareness of any company’s good deeds.
Yet…
61% of consumers think companies aren’t giving them enough information
about their CSR
Social Media – A Gateway to CSR Activities
Social media is transforming the face of
CSR.
Citizens worldwide have unprecedented access to
information — via websites, blogs and apps
— about corporate behavior.
of global consumers use social media to engage with companies around social & environmental issues
of respondents would recommend a cause-supporting brand over one that doesn’t to friends
There is no better place to tell your cause story than
in your online community – your Facebook page and
website.
What We Believe
Cause marketing is good for business.
Numerous studies support cause marketing as a necessary driver of preference & purchase,
especially post 2008 economic challenges
+
What We Do
Engage your community
Strengthen your brand
Inspire action
We deepen connections between organizations, consumers, & fans by enabling them to have a
positive impact on causes they love,using the power of social media
How Does CafeGive work?
Adds powerful customer, prospect and team member engagement tools to Facebook
Social media apps can work alone, or as part of your existing Facebook presence
Easy to brand, launch, and manage; inexpensive to support.
Community engagement, awareness, and giving tools for your cause marketing campaigns
The Tools
How can you use CafeGive’s apps to accomplish your goals?
Create
buzz
Awareness Apps
Engagement Apps
Donate Apps
Social Impact
Feature video
Vote Curated
content
Donate Make the Match
Photo & Video
contest
Pass it On
Like us, give back
Mobile Paddle Raise
The Results
Patelco Credit Union
• $6,635 raised
• 34% over Patelco’s goal.
Silicon Valley Bank
• 32 branches engaged
• 34% over Patelco’s goal.
The Results
Prometheus Real Estate
• $30,000 raised (goal: $25,000)
• Hundreds of employees took part
Commonwealth Credit Union
• 65% increase in fan base
• 100% of fundraising goal
Create a Customized Experience
Our platform makes it quick and affordable.
Verity Credit Union
Verity Credit Union
Takes advantage of built-in social sharing features
Categories and content align with brand
One-click votes empower Verity’s consumers
Submitting votes & content is easy
SVB Social Impact MapPersonalized banner to align with brand
Integrates with Facebook albums to personalize images
Visually compelling display of company’s CSR
Comments feed drives brand engagement
Prometheus POrCH
Central leaderboard
Localized page
Fully branded
Simple “donate” features
US Bank Rally 4 RewardsGrow your follower base
Simplified sharing
Easy to host and manage
Recognize vendors, partners, personalize with your tagline
Overall Results
• Consumer participation increased by 22-94% (depending on campaign type).
• Up to 368% increase in ‘likes’
• 10’s of thousands of dollars raised in matching grants
What Social Media Cause Marketing Can Do For You
Businesses experience the following benefits:
• Increased social media engagement and brand recognition.
• Increased public awareness of your activities.
• Improved customer loyalty and brand reputation, leading to an increase in sales.
The benefits for partner NPO’s include:
• Growing your social media community.
• Extending awareness to a built-in audience.
• Providing a new, innovative way for businesses to engage with you.
How We Help (the details)
Our robust social media platform gives you the ability to tailor your cause marketing campaign to your needs.
We do the hosting to keep it simple.
• Easy, flexible design tools to create and manage branded, interactive campaigns.
• Tools to track and analyze key social metrics
• Timely-to-implement campaigns
• Integrated intelligent sharing features
How to Work With Us
Just ask!
We are a dedicated team of professionals with a mission to make every one of our customers
successful.
Thank You