Date post: | 01-Dec-2014 |
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Marketing |
Upload: | rachel-aldighieri |
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T O TA L I N T E G R AT I O N
Thomas Gilovich
“People will always prefer black-and-white over shades of grey, and so there will always be the temptation to hold overly-simplified beliefs and to hold them with excessive
confidence”
H O W B R A N D S B E H AV E V S . W H AT B R A N D S S AY
S TAT E O F M I N D
N O E G O S O R S I L O S
‘ H U G ’ D I V E R S I T Y
AT T E N T I O N I N T E R E S T D E S I R E A C T I O N
T R U S T T H E P E O P L E N O T T H E P R O C E S S