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STEVEN PAUL JOBS Căţiu George Daniel UNIVERSITY OF AGRONOMICAL SCIENCES AND VETERINARY MEDICINE – BUCHAREST FACULTY OF MANAGEMENT, ENGINEERING AND MANAGEMENT IN PUBLIC ALIMENTATION AND AGRITOURISM
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STEVEN PAUL JOBS

Căţiu George Daniel

UNIVERSITY OF AGRONOMICAL SCIENCES AND VETERINARY MEDICINE –

BUCHARESTFACULTY OF MANAGEMENT,

ENGINEERING AND MANAGEMENT IN PUBLIC ALIMENTATION AND

AGRITOURISM

Steven Paul Jobs (b. February 24, 1955 - d. October 5, 2011) was cofounder and CEO (general director) of the company Apple Computer and CEO of Pixar until the acquisition of the animation studio by Disney. Jobs is regarded as one of the most influential figures from both the computer industry and the entertainment industry

Alongside co-founder of Apple, Steve Wozniak, Jobs helped popularize the personal computer in the late 70s.

In 1985, after he lost the fight for power with the board of directors of Apple, Jobs founded NeXT, a company that develops a computer platform specializing in higher education and business markets. The acquisition of NeXT company in 1997 by Apple brough Jobs back to the company he had founded.

CONTENTSFirst yearsCareer:

The biginning of Apple ComputersNEXT ComputersPixar and DisneyThe return to AppleThe resignation

The death

FIRST YEARS

In 1972, Jobs graduated from high school and enrolled in Reed College in Portland, Oregon. Although he dropped out after only one semester college, he continued to hear some courses such as calligraphy.

In 1974, Jobs returned to California where he began to attend meetings of the Homebrew Computer Club with Steve Wozniak. Wanting to raise money for a spiritual retreat to India, he undertook as a technician at Atari, a firm producing video games.

After traveling to India he returned to his old job at Atari, where he received the task of creating a circuit for video game Breakout.

Jobs was not interested circuits and have little knowledge about their design so he made a deal with Wozniak to split the bonus with him if he reduce the number of chips. To the amazement of Atari, Wozniak managed to reduce the number of chips by 50, a design so tight it was impossible to reproduce on an assembly line.

CAREERThe biginning of Apple Computers

NeXT Computers

PIXAR and Disney

The return to Apple

The resignation

The biginning of Apple Computers

In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne later, with funding from a semi-retired Intel's company, founded Apple. As Apple continued to expand, the company began looking for an experienced manager to effectively manage development.

At the annual meeting of shareholders of January 24, 1984, Jobs introduced the Macintosh to the enthusiastic audience. Macintosh became the first small computer with graphical user interface, which has been marketed successfully. Development was started by Jef Raskin and taken over later by Jobs.

A crisis occurred sales industry in late 1984 damaged the professional relationship between Jobs and Sculley, and at the end of May 1985 Sculley ousted Jobs from his position as head of the Macintosh division.

NeXT Computers

Almost immediately, Jobs founded another computer company, NeXT Computer called. Like the Apple Lisa, the NeXT workstation was technologically advanced. However, it was largely dismissed by industry because it was too expensive. Among those who could afford, however, the NeXT workstation won their strengths due to technical followers, becoming a leader among them. Jobs sold NeXT products in scientific and academic fields because of the innovative and experimental technologies incorporated.

PIXAR and DisneyIn 1986, Jobs purchased the Graphics Group (later called Pixar) from Lucasfilm, computer graphics division for the price of $ 10 million. The new company was originally intended to be a high-end graphics hardware developer.After years of Pixar Image Computer profitability, concluded a contract with Disney to produce computer animated films, which Disney would co-finance and distribute. The first film produced by the partnership, Toy Story, brought fame and critical acclaim to the studio to launch in 1995. Over the next decade, led by the creative director of Pixar, John Lasseter, the company produced hits box office: A Bug's Life (1998), Toy Story 2 (1999), Monsters Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008) and Up (2009).

On January 24, 2006 Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $ 7.4 billion. Once the transaction closed, Jobs became the largest shareholder of Disney, with about 7% of the company. Jobs joined the Disney board of directors after completion of the merger.

The return to Apple

In 1996, Apple announced that it would buy NeXT company for $ 429 millions. The deal was finalized in late 1996, bringing Jobs back on the company he co-founded. Soon he became acting CEO of Apple.

In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs immediately terminated a number of projects, such as Newton, Cyberdog, and OpenDoc.

With the acquisition of NeXT, much of the company's technology found its usefulness in Apple products, especially NextStep, which evolved into Mac OS X. Under Jobs's guidance the company increased the number of sales significantly with the introduction of the iMac computer and other new products; since then, appealing designs and powerful branding have worked well for Apple.

The resignationWednesday, August 24, 2011, Apple announced the

resignation of co-founder Steve Jobs. Apple Inc. reported that Steve Jobs's resignation is effective immediately and it will be replaced by Tim Cook, who hold the position of chief operating officer of the company.

In a letter to leadership and Apple comunity, Jobs sent it wants to remain Chairman. Although it was officially on sick leave since January, Jobs appeared in public to announce new products Apple.

Death

Steve Jobs died on October 5, 2011 after a long battle with pancreatic cancer. His death occurred just one day after the launch of the new iPhone model. He was considered a legend of the IT.

BIBLIOGRAPHYCaddes, Carolyn (1986). Portraits of Success: Impressions of

Silicon Valley Pioneers. Tioga Publishing Co.Cringely, Robert X.(1996). Accidental Empires.

HarperBusiness. Denning, Peter J. & Frenkel, Karen A. (1989). A Conversation

with Steve Jobs. Comm. ACM. Vol. 32, No. 4, pp. 437–443Deutschman, Alan (2001). The Second Coming of Steve Jobs.

Broadway. Freiberger, Paul & Swaine, Michael (1999). Fire in the Valley:

The Making of The Personal Computer. McGraw-HillTrade. Hertzfeld, Andy (2004). Revolution in the Valley. O'Reilly BooksKahney, Leander (2004). The Cult of Mac. No Starch PressLevy, Steven (1984). Hackers: Heroes of the Computer

Revolution. Anchor Press, DoubledayLevy, Steven (1994). Insanely Great: The Life and Times of

Macintosh, the Computer that Changed Everything.


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