| Date post: | 22-Jan-2018 |
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Data Visualization for the Rest of Us: A Beginner’s GuideLinda Hofschire & Meghan Wanucha
Library Research Service, Colorado State Library
www.lrs.org | @LRS_CO | @lindahofschire | @mwanucha
SCHOOL LIBRARY IMPACT STUDIES
Stories are how numbers talk to people.-Thomas Davenport
By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.―David McCandless
Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.―Stephen Few
The Data Visualization Continuum
Excel chart/
number art in a
report or
presentation
Complex infographic
that includes a variety
of visual elements
The Data Visualization Continuum
Excel chart/
number art in a
report or
presentation
Complex infographic
that includes a variety
of visual elements
Where are you on the continuum?
4 simple tweaks to make numbers
and charts more accessible
1. PUT NUMBERS IN CONTEXT
Source: Data is Beautiful/Reddit
2. CHOOSE THE APPROPRIATE CHART
2. CHOOSE THE APPROPRIATE CHART
3. SIMPLIFY AND ESTABLISH A FOCAL POINT
3. SIMPLIFY AND ESTABLISH A FOCAL POINT
Image credit: Stephanie Evergreen
3. SIMPLIFY AND ESTABLISH A FOCAL POINT
Image credit: Stephanie Evergreen
4. DON’T MAKE PEOPLE WORK TOO HARD TO FIND INFORMATION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
<10k 10k-24,999 25k-99,999 100k-499,999 500k+
Perc
en
tag
e o
f L
ibra
ries
Population Group
Percentage of U.S. Public Libraries with Text, Chat, and Email Reference, 2014
Text Chat Email
4. DON’T MAKE PEOPLE WORK TOO HARD TO FIND INFORMATION
2%
11% 14%
21%
67%
9%
26% 28%
43%
100%
25% 26%
48%
75%
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
<10k 10k-24,999 25k-99,999 100k-499,999 500k+
Perc
en
tag
e o
f L
ibra
ries
Population Group
Percentage of U.S. Public Libraries with Text, Chat, and Email Reference, 2014
Text Chat Email
CHART DISSECTION
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
*
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
*
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
Color
49% 49%
54%
59%58%
60%61%59%
62%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment ofreading increased
My child's reading skillsincreased
My child's reading bychoice increased
The impact of summer reading was particularly pronounced for families
participating in the program for the first time and children ages 4-6:
All survey respondents Parents of children ages 4-6 Families participating in summer
reading for the first time
49.32% 49.13%54.05%
59.28% 57.71%60.39%61.22%
59.01%61.86%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment of readingincreased
My child's reading skillsincreased
My child's reading by choiceincreased
Chart 3Percentages of Survey Respondents Indicating Their Child's
Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading
All survey respondents
Parents of children ages 4-6
Families participating in summer reading for the first time
Activity: Chart Critique
10%
25%
27%
29%
30%
32%
34%
51%
0% 10% 20% 30% 40% 50% 60%
Entrepreneurship
Employment
Education
eGovernment
Health & wellness
eCommerce
Civic engagement
Social networking
Using technology to stay in touch with family and friends and maintain
social networks was the most popular activity on Rock Creek Public
Library computers.
The percentages of Stony Brook Public Library computer users accomplishing
work-related tasks have increased steadily since 2013.
About half of Boulder Bay Public Library computer users are white,
and more than 1 in 4 are Hispanic or Latino.
48%
27%
11%
10%
4%
White
Hispanic or Latino
Black or African-American
American Indian and AlaskaNative
Asian
More than 1 in 4 Boulder Bay Public Library computer users are
Hispanic or Latino.
3 DESIGN GUIDELINES
1. K.I.S.S.
2. Show rather than tell
3. Colors and fonts
3 DESIGN GUIDELINES
1. K.I.S.S.
2. Show rather than tell
3. Colors and fonts
3 DESIGN GUIDELINES
1. K.I.S.S.
2. Show rather than tell
3. Colors and fonts
BREAK
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and audience
3. Find your story
4. Design, refine, repurpose
5. Share
SUMMER READING SURVEY
49%
49%
54%
0% 10% 20% 30% 40% 50% 60%
My child's enjoyment of readingincreased
My child's reading by choiceincreased
My child's reading skills increased
After participating in summer reading...
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and audience
3. Establish your approach
4. Design, refine, repurpose
5. Share
GOALS AND AUDIENCE
GOALS AND AUDIENCE
Each year, Colorado public libraries offer engaging
summer reading programs to encourage children
and teens to read for fun and to prevent summer
learning loss…
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and audience
3. Find your story
4. Design, refine, repurpose
5. Share
WHAT’S THE STORY?
49%
49%
54%
0% 10% 20% 30% 40% 50% 60%
My child's enjoyment of readingincreased
My child's reading by choiceincreased
My child's reading skills increased
After participating in summer reading...
WHAT’S THE STORY?
Child’s age
Summer reading
participation
historyLibrary
card
How respondent
learned about
summer reading Plan to visit
library in fall
WHAT’S THE STORY?
Child’s age
Summer reading
participation
history Library
card
How respondent
learned about
summer reading Plan to visit
library in fall
WHAT’S THE STORY?
49%
59%
61%
All survey respondents
Parents of children ages 4-6
Families participating in summerreading for the first time
My child’s enjoyment of reading increased
49%
59%
59%
All survey respondents
Parents of children ages 4-6
Families participating in summerreading for the first time
My child’s reading skills increased
WHAT’S THE STORY?
WHAT’S THE STORY?
54%
60%
61%
All survey respondents
Families participating in summerreading for the first time
Parents of children ages 4-6
My child’s reading by choice increased
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and audience
3. Find your story
4. Design, refine, repurpose
5. Share
DESIGN, REFINE, REPURPOSE
Format—print, online, both?
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and audience
3. Establish your approach
4. Design, refine, repurpose
5. Share
EXAMPLE: ONE BOOK 4 COLORADO
INSPIRATION
http://stephanieevergree
n.com/
aggregated-stacked-
bars/
FAST FACTS INFOGRAPHIC
Activity: Jobline data
INFOGRAPHIC CREATION SOFTWARE
PowerPointAdobe
Illustrator
Piktochart
INFOGRAPHIC CREATION SOFTWARE
PowerPointAdobe
Illustrator
Piktochart
QUESTIONS?
September 30-October 3, 2016
Inverness Hotel, Englewood, CO
www.ripl.lrs.org
#RIPLeffect
Scholarships: bit.ly/ripl_co_2016
Preconference:
Think, Do, Show: Practical Techniques for Analyzing, Using,
and Visualizing Data to Improve Practice and
Demonstrate Impact
Tuesday, April 5, 2016, 9:00 AM – 5:00 PM
http://bit.ly/RIPL_PLA
THANK YOU!
Linda Hofschire: [email protected]
Meghan Wanucha: [email protected]
www.LRS.org | ripl.lrs.org
Presentation slides and resources:
bit.ly/cal_2015_ripl
