CAL REC SPORTS MARKETINGA N N U A L R E P O R T 2 0 1 3 – 1 4

SPORTS

FITNESS ADVENTURE PLAY

TABLE OF CONTENTS

STUDENTS IN ACTION.............................. 5

SOCIAL IMPACT..........................................7

ANNUAL EXPERIENTIAL......................... 9

ANNUAL WEB & SOCIAL MEDIA...... 11

CALTOPIA SOCIAL MEDIA.................. 1 5

ONLINE AUCTION...................................17

COLLABORATION...................................19

GAME CHANGERS

STUDENTS IN ACTION.............................. 5

SOCIAL IMPACT..........................................7

ANNUAL EXPERIENTIAL......................... 9

ANNUAL WEB & SOCIAL MEDIA...... 11

CALTOPIA SOCIAL MEDIA.................. 1 5

ONLINE AUCTION...................................17

COLLABORATION...................................19

3

30,000+STUDENT

MEMBERS

10,000+NON-STUDENT

MEMBERS

500+STUDENT

STAFF

100+CUSTOM OUTDOOR

ADVENTURES

STUDENTS. ATHLETES.

FOR LIFE.

8,000+INTRAMURAL SPORTS

STUDENT ATHLETES

100+STUDENT

OFFICERS

1,500+SPORT CLUBS STUDENT ATHLETES

600+INTRAMURAL SPORTS

UNIQUE TEAMS

5

34SPORT CLUBS

NATIONAL CHAMPIONS

CO-ED TENNIS

8ALL-AMERICAN

STUDENT ATHLETES

300+COMPETITIVE

EVENTS

SOCIAL IMPACTBEYOND YOURSELF

FAMILY DINNERSPONSORED BY

CAL REC SPORTS WITH SUPPORT FROM

350BEAR HUGS

DONATED BY PARTNERS

700+MEALS DONATED AT

CALTOPIA BY

$7,000+SPOONROCKETMEAL DONATION PROGRAM

1,000+T-SHIRTS COLLECTED

AT CALTOPIA FOR

700+MEALS DONATED AT

CALTOPIA BY

7

6,000+CAL DAY

CURRENT STUDENTS,PROSPECTIVE STUDENTS

& FAMILIES

5,000+FITWELL WEEK

STUDENT & NON-STUDENT MEMBERS

1,000+COMFORT ZONE

STUDENT &NON-STUDENT MEMBERS

10,000+CAMPUS TOURS

STUDENT & NON-STUDENT MEMBERS

ANNUALEXPERIENTIAL

9

Campus Tours

8,800+FACEBOOK

FOLLOWERS

2,500+TWITTERFOLLOWERS

500+INSTAGRAM

FOLLWERS

2 Million+DEPT. WEBSITE

PAGE VIEWS

ANNUALWEB & SOCIAL MEDIA

1 1

2014 NIELSEN REPORT: MILLENNIALS BREAKING THE MYTH

75%OWN SMARTPHONES

319AVERAGE # OF FRIENDS ON

SOCIAL MEDIA NETWORKS

72%FACEBOOK USERS

30,000+ATTENDEES

70UC CAMPUS

GROUPS & DEPARTMENTS

50ANNUAL & EVENT

PARTNERS

35COMMUNITY

EXHIBITORS

CALTOPIABY THE NUMBERS

NO.1COLLEGE LIFESTYLE EVENT IN THE NATION!

NO.1COLLEGE LIFESTYLE EVENT IN THE NATION! CREATED AND HOSTED BY

12thANNIVERSARY

1 3

280,000+IMPRESSIONS

#CALTOPIAINSTAGRAM, FACEBOOK & TWITTER

20,000+IMPRESSIONS

#CALTOPIACHALLENGEINSTAGRAM, FACEBOOK & TWITTER

CALTOPIASOCIAL MEDIA

37,000+IMPRESSIONS

FACEBOOKADVERTISEMENTS

1 5

$5,000+DONATED PRIZES

DISTRIBUTED VIA SOCIAL MEDIA

1,300+ENTRIES

SOCIAL MEDIA LOUNGE CONTESTS

500+PHOTOS

SOCIAL MEDIA LOUNGE PHOTO BOOTH

18thONLINE AUCTION

CAL BEARS AUCTION

$20,000CAL REC SPORTS

SUMMER CAMPSCHOLARSHIPS

75+BAY AREA

FAMILIES SERVED

STRATEGIC PARTNER

200+PARTICIPATING

ORGANIZATIONS

1 7

150,000+MARKETING OUTREACH

CAL COMMUNITY400+

DONATED ITEMS

200+PARTICIPATING

ORGANIZATIONS

UC BERKELEYCOLLABORATION

Happiness In Action Project

GREATER GOOD SCIENCE CENTER

Breathe.Tobacco Free

@BerkeleyUNIVERSITY HEALTH SERVICES

ENVIRONMENTAL HEALTH & SAFETY

Alcohol Awareness Campaign

UNIVERSITY HEALTH SERVICES

UC Berkeley Lab Coat Giveaway

ENVIRONMENTAL HEALTH & SAFETY

1 9

Night Safety ServicesUC POLICE DEPARTMENT

PARKING & TRANSPORTATION

BEVERAGE ALLIANCE ASUC STUDENT UNION CAL REC SPORTS INTERCOLLEGIATE ATHLETICS CAL DINING

CELEBRATING POSSIBILITY