Cal Recreational Sports: WOW Showcase

October 2012

2

Department Accomplishment: New Cal Rec Sports website

Business Challenge:

We came to understand from carefully monitoring Google analytics that most visitors to our site wanted something very simple: to buy a membership or to check a schedule. In an attempt to showcase our many offerings, The Rec Sports web site had ballooned to a point where it was getting difficult to find the information that most people were looking for.

Solution:

Design a new website with usability in mind. With the new design, members can quickly find what they need.

The result is happier customers, better access to program information and a quicker less complicated way to do business. These are critical factors for an auxiliary unit that is self-reliant.

Contributing staff:

Eric Craypo, Patrick McMahon, Karen Joyce, Jessica Rozhin, Daryn Kelley, Vince Cortez.

3

Team Recognition: Cal Adventures

Outside Magazine Online: August 14, 2012

In an Outside Magazine Online article ranking UCB as #1 among Universities for outside activity, Avital Andrews raves about the variety of programs and getaways that UC Berkeley and the surrounding area offers. Besides the natural setting that UC Berkeley is located on, it has access to the San Francisco Bay for a variety of water activities including kayaking and windsurfing. The San Francisco Bay Area also offers one of the beautiful areas in the world for outdoor recreation.

Andrews say, “The outdoor-rec department is very high-caliber with an excellent catalog offering everything from rock-climbing and rappelling clinics to wilderness-medicine classes. Among the field trips offered are backpacking in Big Sur and Lassen, and a kayak trip to Point Reyes.”

Overview of Cal Adventures:

Founded in 1980, Cal Adventures is the Outdoor Experiential Education Program at UC Berkeley. No matter which outdoor adventure you choose, our goal is to provide you with new skills, excitement, and memories that will last far beyond the course or trip you participate in.

4

Department Accomplishment: Caltopia

Cal Recreational Sports celebrated the 10th anniversary of Caltopia, recognized as the largest experiential college lifestyle event in the nation on August 19 and 20, 2012. Over 30,000 Cal students and campus supporters touched, tasted and experienced the products, programs and services from over 130 campus, Bay Area and national brands.

All of the marketing efforts for the event focused on audience engagement through an integrated experiential and social media platform. This year’s event introduced a new Facebook App designed specifically for the event.

Participants & Staff: 1. Number of participants: Over 30,000

2. Number of campus, Bay Area, and national brands: 130

3. Number of student and non-student staff: Over 150

Facebook & Mobile Stats: 1. Facebook fans: 6,422 – added 3,322 fans; a 107% gain

2. Like2Win contest: 1,273 participants

3. Facebook comments as a result of Like2Win contest: 927

4. Mobile Text2Win contest: 1,036 participants

5

Department Accomplishment: BAS Excellence in Management Award Patti Baba

The Award:

Patti supported her staff through the long process of change by keeping them informed of the constantly changing details of plans, listening to their needs and concerns and then working with them to come up with solutions they could live with. Her leadership is built on mutual trust and respect.

Profile:

A Cal graduate herself (1978), Patti’s first job was here as a part of the undergraduate admissions office. Currently, she is the Associate Director for Youth and Outdoor Programs.

She’s not the only member of her family to be a part of Cal either: her husband Arty is a Cal alum, and her kids, Kyle and Scott, both attend and work for UC Berkeley. Kyle, a senior, is a manager for the Women’s volleyball team, and Scott, a freshman, works at the RSF. Together, Patti and her family have volunteered at 10 consecutive Caltopia events.

Patti is an avid racquetball player and spends most lunch hours dominating the courts at the RSF. When she’s not working or working out, Patti and the family can be found supporting the Cal football, basketball and volleyball teams.

6

Department Accomplishment: Pac-12 Fitness Challenge

Overview:

The marketing team from Cal Rec Sports developed the inaugural Pac-12 Facebook Fitness Challenge app with our social media partner, Ninja PR. Held the third week of October, students, staff, and faculty representing all of the Pac-12 schools were challenged to earn fitness points for their respective university by participating in a variety of daily wellness activities.

Participants from all fitness levels were encouraged throughout the week long friendly competition to earn activity badges based on selected performance goals from a variety of wellness categories. According to Ninja PR, Facebook has recognized the event as one of the top engagement collegiate events of 2011.

Fitness Stats:

1. Total number of participants: 9,522

2. Total fitness minutes logged: 2,170,405

3. Total individual activity badges earned: 4,892

Facebook Engagement:

1. Total likes: 18,568

2. People talking about it: 14,111

3. People who have seen any content about it: 323,586

Fitness

Adventure

Sports

Play

7

Department Accomplishment: Cal Rec Sports Photo History What we’ve done:

We’ve combed through dozens of dusty boxes and old yearbooks to curate a photo history of Cal Rec Sports. It turns out that Cal students have been busy keeping fit since the late 1800s. Use the link below to learn more and see the entire collection.

How you can participate:

Tell your story. What impact did Cal Rec Sports have on your life? Photos are worth a thousand words but we want you to tell your unique story. www.recsports.berkeley.edu/photohistory

Submission details:

For photo and story submissions contact our marketing department at: recsportsmarketing@berkeley.edu

1950s

1970s

1940s

8

Department Accomplishment: Cal Sport Clubs Overview:

The Cal Sport Club program offers students competition, instruction and recreation in 33 sports. The program serves as a competitive alternative to intramural sports, physical education and intercollegiate athletics by offering team members professional coaching, league travel and participation in national tournaments. Currently, over 1,700 members of the campus community participate in the program.

Team Accomplishments for 2011-2012: 1. Tennis: 2012 USTA National Collegiate Champions 2. Men’s Triathlon: 1st place West Coast Collegiate

Championships

3. Women’s Soccer: Runner up @ NIRSA Collegiate Soccer Championship (Open Division)

4. Men’s Volleyball: 2nd place @ UCVF Collegiate D-I Championship

5. Women’s Triathlon: 3rd place West Coast Collegiate Championships

6. Figure Skating: 4th place at US Collegiate Nationals 7. Women’s Rugby: Elite 8 @ USA Rugby Collegiate Nationals 8. Men’s Soccer: Quarterfinalist @ NIRSA Collegiate Soccer

Championship 9. Women’s Volleyball: Quarterfinalist @ UCVF Collegiate D-I

Championships

9

Contact Us www.recsports.berkeley.edu www.fb.com/calrecsports