Calendar for America2015

CDR Ken CollinsLT Kelly Cartwright

Calendar for America2015

CDR Ken CollinsLT Kelly Cartwright

Background

• Navy Music manpower reduced by 18%• Two bands disestablished, Navy Band Mid-

South and Navy Band New Orleans• Fleet/Area Bands realigned from NPC to U.S.

Navy Band/DNS• Operational control with local OPCOM

FY 15 Fleet/Area Band AOR and Locations

CONUS Fleet/Area Band Outreach

Pre-FY15, confined to PDS unless:

• Travel funded by NFE– Prohibited in 2013

• Travel, including Navy Weeks, funded by CNRC– Limited to assets and events

which met recruiting requirements

Starting FY 15

• Fleet Band Activities allocated $1.5M annual mission funding

• Dedicated to band outreach and high-level military support in areas formerly covered Navy Band Mid-South and Navy Band New Orleans

Execution

Integration with local PA objectives

• Driven by local OPCOM– Navy Band Northeast:

U.S. Naval War College– U.S. Fleet Forces Band:

U.S. Fleet Forces Command– Navy Band Southeast:

Navy Region Southeast– Navy Band Great Lakes:

Naval Surface Training Command– Navy Band Northwest:

Navy Region Northwest– Navy Band Southwest:

Navy Region Southwest

Integration with National Navy PA objectives

• Coordinated and promulgated by NAVCO

• Help mitigate the Navy’s Awareness Challenge

Execution

Navy/Fleet Weeks• Can now provide band

assets tailored to Navy/Fleet Week requirements

• Opening Navy Week Concert Event

Regional Outreach Tours• Developed around “anchor

events” – High-visibility military events– Nationally recognized

parades, fairs, and festivals– Pro sports events

Messaging

• Coordinated messaging and materials distributed to bands by Director, Fleet Band Activities and NAVCO– AV material– Uniform concert opening for all Navy

performances– Other messaging tools

Navy Week Opening Concert Event

• Navy Week “kickoff” event– All NW stakeholders involved– Proclamation– Opening remarks by Flag Officer– Band concert incorporating uniform AV and

messaging products

NAVCO Band Liaison

• Coordinates quarterly outreach plan• Provides policy guidance/clarification when

requested• Promulgates national Navy PA strategy to

bands- Gallup Data- Recruiting Awareness Index

Results:

Prior to Mission FundingEx: FY14

Pacific Fleet Band

Navy Band Northeast

U. S. FleetForces Band

Navy Band Southeast

Navy Band Great Lakes

Navy Band Northwest

Navy Band Southwest Navy Band

Mid-South

Navy Band New Orleans

FY15 Mission FundedQuarters 1 and 2

Navy Band Northeast

Navy Band Great Lakes

U. S. FleetForces Band

Navy Band Southeast

Navy Band Southwest

Navy Band Northwest

Pacific Fleet Band

Questions?