PRESORTED STANDARD

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CAPITOLA, CA 95010

HOLIDAY MIXER AT STEWART’S FLORALNOV 20 Join us as we kickoff the holiday season at Stewart’s Floral on Thursday, Nov 20 from 5:30-7pm, with wine tasting from Hunter Hill Vineyard & Winery, appetizers, raffle prizes and networking. Stewart’s Floral will be aglow in holiday finery with decorated trees, festive arrangements, gifts and home décor including Mark Roberts, Department 56 and more. It’s the perfect time to order your Thanksgiving and holiday centerpieces. $5 Capitola-Soquel Chamber Members; $10 nonmembers. 1658 Soquel Dr., Santa Cruz.

Capitola Soquel Chamber of Commerce716-G Capitola AvenueCapitola, CA 95010831.475.6522 FAX: 475.6530email: capcham@capitolachamber.comwww.capitolasoquelchamber.com

www.facebook.com/CapitolaSoquelChamber

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Founded in 1941, the Capitola-Soquel Chamber of Commerce is a non-profit 501c(6) membership supported organization serving the community as an information center and is often the first stop for residents, professionals, visitors and those relocating to the area to seek assistance. The Chamber provides a variety of benefits to area businesses and opens the door for community involvement. A strong Chamber of Commerce helps to build and maintain a robust business environment which in turn sustains a healthy and vibrant community.

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NOVEMBER 2014

This Issue

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Calendar of Events

VISITwww.capitolasoquelchamber.com

for the complete calendar

5:30 – 9pmA Taste of Santa Cruz at the Cocoanut Grove

10am – 6pmSanta Cruz Children’s Museum of Discovery Grand Opening www.sccmod.org

4:30 – 8pmPacific Gallery Holiday Open House. 321 Capitola Ave, Capitola

5:30 – 7pmHoliday Mixer at Stewart’s Floral1658 Soquel Dr, Santa Cruzwww.capitolachamber.com/events

5 – 9PMArt Inspired Holiday Open House409 Capitola Ave.

Free 3-Hour Parking in Capitola Village

12 - 3pmSurfin’ Santa at Capitola Beachwww.capitolachamber.com/events

12 – 4pmCharley & Co. Holiday Open House515 Capitola Ave, Capitola

1 – 5pmCapitola Village Holiday Open House

11am – 5pmBargetto Winery Art in the Cellars

9 – 11pmWhole Foods Market Capitola Winter GalaTickets $10. Must be 21+

11/20

11/20

11/29

12/6&7

11/15

• The Teen Project• A Taste of Santa Cruz• The Chaminade

• Holiday Meal Planning• Grey Bears• Capitola Fitness• Santa Cruz Education•Shadowbrook

• Surfin’ Santa

11/13

11/15

Pacific Gallery Holiday Open HouseNov 15 4:30-8PMEnjoy refreshments and holiday cheer, plus a 10% savings on purchases during open house. Drop by to see fabulous new products and gift ideas including vases and lamps, decorative pillows, unique jewelry, platters and serving pieces, Annie Glass – Art for the Table, and specialty holiday items. 321 Capitola Ave, Capitola. 831.476.3855

Art Inspired Holiday Open HouseNov 20 5-9PMEnjoy wine, hors d’oeuvres, locally handmade goods and sale prices!409-A Capitola Ave, Capitola

Stewart’s Floral Holiday Open HouseNov 23 10am-5pmCelebrate the beginning of the holiday season. Refreshments, decorated trees, holiday gifts and décor. 1658 Soquel Dr, Santa Cruz. 831.479.0999

FREE 3-Hour Parking in Capitola VillageNov 26-Dec 25

Surfin’ Santa & the Reindeer at Capitola Beach Nov 29 at 12PMHo…Ho…Ho…Santa Claus is coming to town. Surfin’ Santa that is! By outrigger canoe, Santa & his reindeer will arrive on the shores of Capitola Beach at 12:00PM. Be sure to bring your camera to capture Santa’s wave-riding arrival. And don’t forget your wish list! Santa will settle in his beach chair and have a nice long visit with all the children. Whole Foods Market Capitola will be there with treats! The event is free and hosted by the Capitola-Soquel Chamber and Capitola Village businesses. For more info visit www.capitolachamber.com or call the chamber at 831.475.6522.

Whole Foods Market Capitola Holiday GalaDec 6 9-11PMA festive evening of Wine Tasting (first 100 people receive a custom wine glass), Food Tasting, Live Music and DIY Gift Ideas. Tickets: $10. *Must be 21+ to attend*. Tickets available in store at the customer service booth, or online athttp://bit.ly/WFMCAPGALA.

KICKING OFF THE HOLIDAY SEASONCharley & Co. Holiday Open HouseNov 29 12-4PM25% off storewide…join us for sweets and Holiday Spirits. Choose from a selection of ornaments as well as great gift ideas, and free gift wrapping. Bring your friends! 515 Capitola Ave, Capitola www.charleynco.com/

Capitola Village Holiday Open House and Tree Lighting Dec 6 1-5PMCome spend the afternoon shopping, dining, and enjoying the holiday magic of Capitola Village. It’s easy to find the perfect gift for everyone on your list with so many quaint shops and restaurants to choose from. The Holiday Fairy will be out and about to greet you, sprinkling her fairy dust while listening to holiday wishes. Enjoy a performance by the New Brighton Middle School Jazz Band and holiday carols from the Soquel High Jazz Singers at the Capitola Mercantile followed by a tree-lighting in front of Quality Market at 5pm. For more information visit http://capitolachamber.com or call 831.475.6522.

Bargetto Winery Art in the CellarsDec 6 & 7 11AM-5PMShop for fine art and gifts from local artists at Bargetto Winery’s historic cellars located at 3535 N. Main Street in Soquel. Purchase a festival glass and enjoy wine tasting while meandering throughout the cellars filled with fantastic art and gift options. More info at www.bargetto.com or call 831.475.2258 x 10.

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Member News

CAPITOLA SOQUEL CHAMBER OF COMMERCE NOVEMBER 2014

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Chamber Notes

Welcome New Member

THE TEEN KITCHEN PROJECTThe Teen Kitchen Project, under the leadership and guidance of founder and executive director Angela Farley, is a nonprofit organization that brings young people into the kitchen to learn to cook delicious and nourishing food. The meals they prepare are delivered free of charge to individuals and families throughout Santa Cruz County, who are in crisis due to a life-threatening illness like cancer. The teens gain skills in cooking healthy food, learn about the impact of their food choices, and are offered an opportunity to build connections through community service. Since September 2012, they have served over 22,447 meals to families in crisis due to illness, and teens have donated over 3,000 service hours.

The Teen Kitchen Project operates on Monday and Tuesday afternoons out of a commercial kitchen in Soquel, and is supported through donations from the community. To learn more visit http://www.teenkitchenproject.org or call 831-316-4540

BOARD OF DIRECTORSCHRISTINE MCBROOMCHAIR PERSON

JOYCE MURPHYCHAIR-ELECT

KATY MICHELSONVICE-CHAIR OF FINANCE

DENNIS NORTONSECRETARY

NANCY FALCONIMMEDIATE PAST CHAIR

ANDREW ARENSONEquity Marketing Solutions

MATT ARTHURCapitola Beach Co.

SONDI CARCELLOIt’s Wine Tyme

JILL CLINEComerica Bank

MARK GONZALEZCapitola Police Department

NIKKI HOLTZINGERBay Federal Credit Union

MARY JO MANNSanta Cruz Sentinel

RICK MELROSELina Floral

LISA MURPHYCity of Capitola

KRISTIN ROHANTheRohans.com

MIKE TERMINITriad Electric

MICHAEL WILSONWells Fargo Bank

Telephone/Fax:475.6522 / 475.6530Chamber Address:716-G Capitola Avenue (in the Plum Gardens Center) On the Web:capitolasoquelchamber.comE-mail:capcham@capitolachamber.com

Staff: (Left to Right) Carrie Arnone, Membership Services DirectorToni Castro, CEO Jeanne Pifferini, Administrative Assistant

2014 Capitola Soquel Chamber of CommerceCapitola Soquel Chamber Newsletter designed by Pacific Publishing 831.462.5700

www.Facebook.com/ CapitolaSoquelChamber

10TH ANNUAL “A TASTE OF SANTA CRUZ” NOV 13The Santa Cruz County Association of REALTORS® Housing Foundation invites you to attend their annual fundraising event on Thursday, Nov 13 from 5:30 – 9pm at the Cocoanut Grove, offering a culinary extravaganza from local restaurants and wineries. All proceeds help low income first time home buyers in Santa Cruz County through the SCCAR Housing Foundation’s Closing Cost Assistance Grant Program. With community support they can continue to help such individuals and families become proud homeowners in our community.“A Taste of Santa Cruz” was first implemented in 2005 as a major fundraising event for the Santa Cruz County Association of REALTORS® Housing Foundation. REALTOR® and affiliate members of the Santa Cruz County Association of REALTORS® purchase booths asking a local restaurant and/or winery to join them in providing a variety of delicacies for the public to enjoy, while raising funds for the community. The event consistently raises over $30,000 each year with proceeds funding the SCCAR Housing Foundation’s Closing Cost Assistance Grant Program.

For more information visit www.atosc.com or contact the Santa Cruz County Association of REALTORS Housing Foundation at 831-464-2000 or email info@sccarhf.org.

“THE BIGGEST LITTLE HOLIDAY PARTY” AT CHAMINADEIt’s Back! No company too small for this party….tailored especially for smaller businesses. “The BIGGEST Little Holiday Party” is a festive alternative to the traditional office party as Chaminade Resort & Spa hosts a unique opportunity for those wishing to offer their employees the intimacy of a small gathering but the seasonal revelry of a much larger holiday celebration. • Thursday, December 18th $44.95 per person, plus tax & gratuity • Festive Holiday Dinner 5:30pm-7:30pm • Dancing & DJ Provided by “Music Now” until 11pm • Private No-Host Bar For All Party Goers • Special discount room rates for attendees

Reservations required. Contact the Catering Departmentto make reservations for up to 20 guests. Call 831.465.3421.

Member News

HOLIDAY MEAL PLANNING AT NEW LEAF COMMUNITY MARKETS CAPITOLANov 1-26 10am-7pm

Holiday Meal Solutions TableNew Leaf makes your holiday meal planning easier. Stop by the information desk and sample holiday dishes and get recipe ideas. You can also place your orders for New Leaf’s own holiday dishes. Free. Nov 1 - 27 and Dec 1 – 30.

Nov 13 6 – 7pmHealthy Holiday New Leaf Store TourJoin Sandi Rechenmacher, nutritional consultant and educator, for an entertaining, educational store tour focused on healthy alternative ingredients for holiday cooking and baking. Learn how to protect your health and well-being and take on the holidays with creative gusto. Free. Preregister at www.newleafcapitola.eventbrite.com or call 479-7987.

All events at New Leaf Community Markets, 1210 41st Ave, Capitola. For more info call (831) 479-7987

SANTA CRUZ CHILDREN’S MUSEUM OF DISCOVERY GRAND OPENING NOV 15Join us at the Santa Cruz Children’s Museum of Discovery for their Grand Opening on Sat, Nov 15 10am - 6pm. Grand Opening Day will be FREE to kids and adults, welcoming the community to stop by and check out the exhibits, meet staff and volunteers, and enjoy fun opening day festivities including ribbon cutting, face painting, live music, and more! www.sccmod.org

GREY BEARS THRIFT STORE RECOVERING FROM FIREIn September, a fire swept through the Grey Bears thrift store located at 2710 Chanticleer Ave in Santa Cruz. Thankfully no one was hurt and parts of the thrift store were untouched. Thanks to an outpouring of support from the community, all operations including the brown bag program, recycling center and e-waste drop-off, remained open. Donations are appreciated now more than ever. Grey Bears gratefully accept donations of food, money, recycling, volunteer time, furniture, household items, clean clothing, medical equipment and vehicles. All gifts are tax deductible. For more information or to donate online visit http://www.greybears.org or call 831-479-1055.

CAPITOLA FITNESS RAISES $3225 FOR KATZ CANCER RESEARCH CENTERThe Capitola Fitness Open House & Katz Cancer Resource Center Fundraiser held Oct 5th was a huge success. The event was free to the public; however donations were accepted raising $3,225 for the Katz Cancer Research Center. The 2-hour Water Aerobic Marathon was kicked off by Lynn Difley, a cancer survivor herself and the inspiration for this event. Yoga Stretching for breast cancer survivors, followed by a wonderful potluck completed a great day and refreshed the participants. Plans are in the works for next year’s event and land classes such as Bootcamp, Spin Cycling and Pilates will be added to raise even more money to benefit the fight against cancer. Visit capitolafitness.com and facebook.com/capitolafitness to stay connected with classes and events. 816 Bay Ave, Capitola 831.475.1500.

SANTA CRUZ EDUCATION FOUNDATION BUSINESS & COMMUNITY SUPPORTER PROGRAMWe at the Santa Cruz Education Foundation are passionate about ensuring that our neighborhood public schools deliver a vibrant, outstanding education, and enriching after school programs. We are reaching out to local businesses to work together. You can make a difference in our community and promote your business when you contribute to the Santa Cruz Education Foundation as a Business and Community Supporter. Your gift directly benefits students in our schools. Our recognition of your support reaches thousands of your local customers, making your investment in our schools an investment in your business. To learn more about the program visit santacruzeducationfoundation.org

SHADOWBROOK WELCOMES CULINARY TEAMShadowbrook Restaurant welcomes the new culinary arts team of Chef Roger Gowen and Sous Chef William Poolman. Chef Roger Gowen attended culinary school at LederWolf Culinary Academy in Sacramento. He worked as a line cook and manager in some of the more reputable dinning establishments in Los Gatos. Moving over to Santa Cruz he was first employed at Shadowbrook as a line cook. He moved on with a premier catering company before returning to Shadowbrook where he was quickly promoted to Sous Chef and then to Chef.

Sous Chef William Poolman attended the California Culinary Academy where he apprenticed at Fleur de Lys with Chef-Owner, Hubert Kellar. He graduated from the CCA with the Danielle Carlisle Walker award for outstanding student in the graduating class and top GPA. After graduation, he worked as Pastry Chef at Ernie’s in San Francisco, followed by La Folie in San Francisco where he became Sous Chef. He moved on to the corporate world with Hyatt hotels becoming assistant director of F&B for the famed Mauna Kea Beach hotel on the big island of Hawaii. He then opened his own restaurant, The Koa House Grill in Waimea. William relocated to California, overseeing the twelve Charthouse locations on the west coast before settling in Santa Cruz.