Confidential – Calero Media Systems, Inc – May 2008

1

Calero Media Systems

Play the Web on your TV!

Calero Media Systems

Extend web media viewing & advertising to the family TV!

Confidential – Calero Media Systems, Inc – May 2008

2

Calero Media Systems

Play the Web on your TV!

Products

Web-to-TV Software Web-to-TV server for 3rd party hardware

Control application for laptop & smart-phone

MediaDancer.com Website to create and share media playlists

Social media widget - “what am I watching”

Plus “click to play” on TV functionality

Confidential – Calero Media Systems, Inc – May 2008

3

Calero Media Systems

Play the Web on your TV!

Background Search

Confidential – Calero Media Systems, Inc – May 2008

4

Calero Media Systems

Play the Web on your TV!

Lean-Back Share & Select

Hulu - Saturday Night Live

House – Hugh Laurie

CSI – Episodes

YouTube -Evolution

American Idol - Jordan

Media

Media

Confidential – Calero Media Systems, Inc – May 2008

5

Calero Media Systems

Play the Web on your TV!

Targeted Advertising

Embedded videoAds on TV

Impression & Interactive Ads on controller displays

Target by real time, history, & demographics

Confidential – Calero Media Systems, Inc – May 2008

6

Calero Media Systems

Play the Web on your TV!

Available H/W Market

Eventually all HDTVs will be connected to the Internet

>80Mu

Confidential – Calero Media Systems, Inc – May 2008

7

Calero Media Systems

Play the Web on your TV!

Crowd voting

http://ask500people.com

How do you want to watch web media?

How do you want to control web media on your TV?

85% 23%