1

CALL

TRACKING

from Static

to Dynamic

2

• Call tracking models

• Comparison chart

• Static call tracking

• Dynamic call tracking by sources + business cases

• Keyword level dynamic call tracking + business cases

• Focus offline conversions

• Dynamic campaign set-up

• Analytics platform overview

CONTENTS

STATIC DYNAMIC BY SOURCE DYNAMIC BY USER / SESSION

3

CALL TRACKING MODELS

Get an overview

of which

campaigns

drove calls

Identify the

channels

that generate

more calls

Optimize keyword

ads & get deep

data about

callers behavior

4

COMPARISON CHART

CAMPAIGNCUSTOMER

JOURNEYKEYWORD CALL PAGE

GOOGLE

ANALYTICS

OFFLINE

CONVERSIONSINTEGRATION

STATIC Manual/API

DYNAMIC(sources)

JavaScript

DYNAMIC(visitor &

keyword)JavaScript

USEFUL FOR:

5

STATIC CALL TRACKING

Number Assignment

(manual or api)Call

Center

Call Status / Channel

Call Length / Caller ID

Google

Analytics

Directories Offline Campaigns Emailing Store Locator Web Forms

USEFUL FOR:

6

DYNAMIC CALL TRACKING BY SOURCES

Dynamic Number Assignment

(based on online sources)Call

Center

Call Status / Channel

Call Length / Caller ID

Web Page / UTMS / Affiliate ID

Google

Analytics

Affiliate Networks B2B Campaigns SMB

Offline

Conversions

7

DYNAMIC CALL TRACKING BY SOURCES

50

2000

UNIQUE NUMBER

PER CHANNEL

UTMS = SOURCE / MEDIUM / CAMPAIGN

Sources

Monthly Calls

Offline Conversions

Uploaded Daily

via Webhelp

USEFUL FOR:

8

KEYWORD DYNAMIC CALL TRACKING

Dynamic Number Assignment

(based on user session)Call

Center

Call Status / Channel

Call Length / Caller ID

Web Page

Keyword / Customer Journey

Google Analytics

Ads / DMP

Facebook

Retail Travel Automotive Services

Offline

Conversions

9

DYNAMIC CALL TRACKING BY USER

UNIQUE NUMBER

PER USER

5000

Dedicated

Pool Number

Monthly Calls

Offline Conversions

& Eulerian Sync

10

DYNAMIC CALL TRACKING – SEAT (VW GROUP)

Support - sales force during periods of high traffic

Respond - best & quickly as possible to customer

requests

Monitor - sales activity

Replacement – dynamic numbers

Assignment – tracked mobile

numbers

Call Data – sent to customer’s CRM

Conversion – rate increased x2 on

recovered leads

Real-time – visibility on operation success

Exchanges – facilitated between sales & customer

Means

Goals

Results

11

DYNAMIC CALL TRACKING – SEAT (VW GROUP)

DYNAMIC

NUMBER

SALES

REPLACEMENT

Recovery

of caller's

navigation

data

through

dynamic

call

tracking

Sending SMS alerts on the seller's side (containing the chassis number)

& calling in case of a missed call

12

FOCUS OFFLINE CONVERSIONS

SOURCE

CAMPAIGN

KEYWORD

CALL LENGTH

Bing

“Branding”

“Car Dealer”

00.03.42

Unique Call Tracking

Number

Forwarded to your

Call Center$1500 SALES

Iovox captures data

& send to

Analytics/CRM

Platforms

THANK YOU

www.iovox.com

www.iovox.com/enterprise

hello@iovox.com

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